Aubuchon Hardware
 | |
 An Aubuchon Hardware store in Wells, Maine | |
| Private | |
| Industry | Retail (hardware) |
| Founded | February 9, 1908 in Fitchburg, Massachusetts |
| Founder | William E. Aubuchon, Sr |
| Headquarters | Westminster, MA, United States |
Number of locations | 120 (September, 2015)[1] |
Area served | United States |
Key people |
William Aubuchon IV President and CEO |
| Products | home appliances, handtools, powertools, electrical, hardware, plumbing, lawn and garden, paint, automotive, heating and cooling, fasteners |
| Website | www.hardwarestore.com |
Aubuchon Hardware is a hardware store chain in the northeastern United States consisting of 121 paint and hardware stores throughout Vermont, Massachusetts, New Hampshire, Maine, Connecticut and upstate New York.
History
Aubuchon Hardware was founded in 1908 in Fitchburg, Massachusetts.
For many years the company did not publish its stores' telephone numbers (it was thought phone calls would distract salespeople from giving in-store customers the best possible service). Aubuchon is noteworthy for its aggressive search engine marketing which has led to heightened brand awareness as well as strong sales growth of its online operations.
Some of Aubuchon's recent growth has come from buying out retiring hardware store owners and converting their independent stores to the Aubuchon banner. They have also entered an exclusive partnership with Benjamin Moore Paints which has led to surging sales of paint and sundries.