Casiano Communications
Update: Casiano Communications and Direct ResponSource Inc. went into Chapter 11 bankruptcy protection in 2014. In August 2015 the Puerto Rican courts approved the acquisition of Casiano Communications by Latin Media House LLC which took over all publications in December 2015. Latin Media House, based in Puerto Rico, has stated that the focus for its lead publication, Caribbean Business, will be a digital edition featuring pages dedicated to news from Puerto Rico, Dominican Republic, Cuba, and other Caribbean areas. There will also be an effort to direct this publication to the readership of many Puerto Ricans living on the U.S. mainland. The founder and editor-in-chief of defunct Casiano Communication, Manuel Casiano, will serve in an advisory capacity to the new ownership. group. New owner Ferrer Faass & Co LLC (FFCO) is headed by President Miguel A. Ferrer, ex-chairman of UBS Financial Services of Puerto Rico and Heiko Faass, ex-CEO at Charlotte Square Capital Ventures. Ferrer left UBS in July 2014 as an FBI investigation began into illegal practices at UBS relating to sales of UBS closed-end proprietary bond funds.
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| Private | |
| Industry | Publishing and marketing |
| Founded | San Juan (1973) |
| Headquarters | San Juan, Puerto Rico |
Key people | Manuel A. Casiano, Chief of the Board and Editor-in-chief |
| Products | Magazines, periodicals, marketing, telemarketing and Contact Center, Websites, advertising |
| Website | www.casiano.com |
Casiano Communications is a private Puerto Rico-based company mostly known for its publishing of various periodicals and magazines which are distributed in Puerto Rico, the Caribbean, the continental United States and in 20 other countries. Founded in 1973, it currently publishes one weekly newspaper, 7 monthly, quarterly, semi-annual and annual magazines, and two annual guides, with themes ranging from business to weddings to daily lifestyle, and offers various marketing and advertising services. With total global circulations reaching over 10,302,700 annually, the company has identified itself as the largest U.S. Hispanic-owned publisher of periodicals, magazines and websites in the United States.[1]
Its headquarters, located in San Juan, includes an in-house marketing research department, editorial and printing production facilities and photography studios. In recent years, the company has diversified its products from publishing magazines to offering full marketing and advertising services for companies. Additionally, the company now has a “Corporate Technology Development” department that produces interactive marketing products for companies, such as promotional CD-ROMs and Internet Web Pages.
In 2000, the company unveiled a new search engine and web portal dedicated exclusively for Puerto Rico. The website, called "Puerto Rico WOW!", also has a business directory and links to view digital versions of articles published in its printed magazines. The website currently receives an average of 19 million hits a month and 191,000 pages viewed daily, as per WebTrends. In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which has gone on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí.
Magazines and periodicals
Currently, Casiano Communications publishes the following magazines, periodicals and websites:
| Name | Type | Themes | Estimated Circulation |
|---|---|---|---|
| Agenda De Decoración (Decorating Guide) | semi-annual magazine, Spanish-language | home decorations | 40,000 (semi-annually) |
| Agenda Para La Novia (The Bride's Guide) | annual magazine, Spanish-language | wedding planning | 40,000 (annually) |
| Agenda Para Mama (Mother's Guide) | annual magazine, Spanish-language | pregnancy and child care | 40,000 (annually) |
| Agenda Para La Quinceañera ('Sweet 15' Teen Guide) | magazine, Spanish-language | Quinceañera and teen party | 20,000 (annually) |
| Buenavida (Good Life) | monthly magazine, Spanish-language | quality-of-life, prevention and healthy lifestyle | 63,000 monthly) |
| Caribbean Business | weekly newspaper, English-language | business issues in Puerto Rico, the Caribbean and the United States | 45,000 (weekly) website |
| Caribbean Business Book of Lists | annual guide, English-language | ranks the 1,600 largest companies in Puerto Rico, categorized by industry segment (e.g. banking, manufacturing, pharmaceutical, etc.) | 35,000 (annually) |
| Caribbean Business to Business Directory (online at ) | directory of private, public, governmental, and non-profit companies and organizations in Puerto Rico | ||
| Imagén (Image) | monthly magazine, Spanish-language | women's and family lifestyle | 80,000 (monthly) |
| Que Pasa – P. R. Travel & Tourism | bi-monthly magazine, English- and Spanish-languages | travel and tourism; official magazine of Puerto Rico Tourism Company | 127,000 (bi-monthly) |
| TVaqui (TV Here) | weekly digest-sized glossy magazine, Spanish-language | celebrity news and gossip, VidaActual Aqui section, health, puzzles | 200,000 (weekly) website: |