CiaoWeb

CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).^[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.^[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Maurizio Olivotto took the position of CTO.

The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).^[3] In 2000, CiaoWeb became the sponsor of the football team Juventus^[4]

CiaoWeb did not survive the new economy crisis in 2001,^[5] and was sold to the Hachette-Rusconi Interactif group,^[6] later on sold to Hearst.

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