Curio (brand)
 | |
| Industry | Hotel |
|---|---|
| Founded | 2014 |
| Headquarters | McLean, Virginia |
Number of locations | 20+[1] |
Area served | Global |
Key people | Dianna Vaughan (Global Head)[2] |
| Parent | Hilton Worldwide |
| Website |
www |
Curio – A Collection by Hilton is a luxury hotel brand part of Hilton Worldwide's portfolio.[3] Curio is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding.[4][3] Hilton selects independent boutique hotels to be part of the Curio collection based on their character and with the aim of offering travelers a unique local experience.[4][2]
The brand was launched in June 2014.[3] By January 2016, Curio had opened 20 hotels[1] in four countries including the United States, Jamaica, Argentina and Germany.[2]
Curio collection hotels use Hilton's reservation system and are part of Hilton HHonors, Hilton Worldwide’s guest-loyalty program.[3]
Hotels
Current Properties as of May 2016 [5]
Competition
The Curio collection is likened to Marriott's Autograph Collection Hotels and Starwood's Tribute Collection.[1]
References
- 1 2 3 Danny King (25 January 2016). "After successes, boutique hotels confront instability, competition". Travel Weekly. Retrieved 16 May 2016.
- 1 2 3 Bogdan Odagescu (15 February 2016). "National Historic Landmark Becomes First Curio by Hilton in Virginia". Commercial Property Executive. Retrieved 16 May 2016.
- 1 2 3 4 Nancy Trejos (22 April 2015). "Hilton adds independent luxury hotels in Curio collection". USA Today. Retrieved 16 May 2016.
- 1 2 Megan Sullivan (10 June 2014). "A Closer Look at Hilton's New Curio Brand". Lodging Magazine. Retrieved 16 May 2016.
- ↑ "Our locations". curio.com. Curio. Retrieved 16 May 2016.
