Differentology

"Differentology (Ready for the Road)"
Single by Bunji Garlin
from the album Differentology
Released November 7, 2012
Format Digital download
Recorded November 2012
Genre
Length 4:21
Label
Writer(s) Bunji Garlin
Producer(s) Keron "Sherriff" Thomson
Bunji Garlin singles chronology
"Born Ready"
(2011)		 "Differentology"
(2012)		 "Carnival Tabancca"
(2013)

"Differentology" is a song by Trinidadian singer and songwriter Bunji Garlin. "Differentology" was released by Sheriff Music on November 7, 2012, as one of the first of Garlin's offerings for the 2013 Carnival season in Trinidad and Tobago. The song was written by Garlin, and produced by Keron Thompson. Garlin stated that the song was a blessing from God that was a great collaboration with the song's producer Keron "Sheriff" Thompson while in an impromptu session while his wife Fayann Lyons was in law class. Fayann then suggested afterwards to add Nigel Rojas the amazing guitarist and artist to the track. The track was remixed by Major Lazer for their free EP Lazers Never Die Vol. 4.

This song was distributed and marketed by the great j rod records (Jarrod Faria) who aided very greatly in the songs success.

"Differentology" was well received by soca music fans and critics alike. The song peaked at number 9 on the iTunes World Music Chart, and the exact download numbers have not yet been published.[1]

A music video for "Differentology" was filmed in February 2013, directed and edited by Nigel Thompson (Black Ice Studios).[2]

The song has been featured in an episode of ABC network's Grey's Anatomy and in the NBC arena.[3]

Background and inspiration

"Differentology" is a song that was written and recorded by Bunji Garlin in November 2012 and produced by Keron Thompson.

In a 2013 interview with Trinidad Urban radio station Slam 100.5 FM before his concert on February 7, 2013, Garlin said the song was a blessing from God that was a collaborative effort with the songs producer Keron "Sheriff" Thompson. Bouncing creative ideas off one another.

Composition

"Differentology" has been described as a "Latin jazz infused soca ode to Carnival."[4] The song is a call to music fans especially fans of Carnival and has a repetitive beat that becomes a hook, inviting you to be "ready for de road" at Carnival time. Its lyrics are naturally rhythmic and rhyming like many of Garlin's compositions. The song's unique appeal comes from the rhythmic beat that runs through it and the masterful guitar accompaniment, all embellished by Garlin's powerful and commanding vocals.

Critical reception

Individual songs released for Carnival generally do not get critiqued extensively; however, "Differentology" was one of the few songs that merited many interviews and several articles in the local media in Trinidad and Tobago.[5] A line in the song, "...and the crowd now waking up" was misheard by many and taken to be "and the cow now waking up". This phrase became well-known among locals and has spawned a few parody accounts on popular social networks.[6][7]

Differentology was nominated for Best International Performance in the 2013 Soul Train Awards.[8]

The song also won the Hot 97 Battle of the Beats Competition. Unanimously out voting the likes of Eminem, No Malice, DJ Khaled and August Alsina.[9]

Music video

A music video for "Differentology" was released on May 17, 2013. The music video was directed by Nigel Thompson (Black Ice Studios Ltd). Most of the scenery was filmed on February 2013. The video features Garlin in Viking gear and other costumed masqueraders. Garlin tweeted pictures from the video shoot during filming.[10] At least one other scene was still to be filmed after the first days of filming.[11]

A music video for "Differentology (Major Lazer Remix)" was shot during the Major Lazer Concert held in Trinidad and Tobago on September 23, 2013. The video was directed and edited by Aaron Richards (ADR Productions).

Awards

2013 – Soul Train Award for Best International Performance.[12] This Soul Train Award category is one of four in which the winner is chosen by fan votes.[8]

Cover

No cover versions of "Differentology" have been officially released; however, there is at least one video on YouTube.

Live performances

During the 2013 Carnival season in Trinidad, Garlin performed "Differentology" many times, in most appearances opening his act with the song and then closing with it at the end of his set. He usually introduced the phenomenal guitarist Nigel Rojas with whom he collaborated and who performed with him at those events.[13]

Garlin is expected to continue performing the song at many international concerts as is customary for many soca artists at the end of the Carnival season in Trinidad and Tobago.

Track listings and formats

Upon Differentology[14]
Ready For the Road – EP (International Release)[15]

Personnel

Bunji Garlin "Differentology" (Major Lazer Remix)

References

  1. ↑ Zahra Gordon, "Bunji corrects iTunes listing", Trinidad & Tobago Guardian, 13 December 2013.
  2. ↑ "Asylum Family, Bunji Garlin, Fay Ann Lyons- Alvarez".
  3. ↑ "Bunji Garlin hit featured on ‘Grey’s Anatomy’", Trinidad Express Newspapers, 22 November 2013.
  4. ↑ Joan Rampersad, "Bunji wins Soul Train Award", Newsday, 3 December 2013.
  5. ↑ Attillah Springer, "Waiting for a different olog", Trinidad & Tobago Guardian, 17 November 2012.
  6. ↑ Captain Cow @TheCowWakingUp on Twitter.
  7. ↑ "The COW now waking up" on Facebook.
  8. 1 2 Justin Dwayne Joseph, "Four Soul Train Awards Categories To Be Decided By Online Voting", Centric, 19 September 2013.
  9. ↑ Battle of the Beats, Hot 97
  10. ↑ "This was from Day#2 of the Video Shoot #Differentology. #Trinidad".
  11. ↑ @BUNJIGARLIN
  12. ↑ "Bunji jumps with Soul Train Award", Jamaica Observer, 3 December 2013.
  13. ↑ 2013, "Asylum Family, Bunji Garlin, Fay Ann Lyons- Alvarez".
  14. ↑ "Differentology", iTunes Preview.
  15. ↑ "Ready For the Road - EP", iTunes Preview.
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