Diono

Diono
Formerly called
 Sunshine Kids Juvenile Products
Private
Industry Consumer products
Founded 1999
Founder Russ Berger
Headquarters Sumner, Washington (Greater Seattle Area), United States
Key people
 Brad Keller, President
Products Child safety seats
Owner Winona Capital
Number of employees
 51–200
Website www.diono.com

Diono is an American company that manufactures child safety seats as well as travel, stroller and car seat accessories. Based in Sumner, Washington, Diono was founded in 1999 as Sunshine Kids Juvenile Products.[1] It introduced a device to tighten seat belts used with car seats to the industry and holds various patents.[1][2][3]

History

Diono was founded as Sunshine Kids Juvenile Products in 1999 by Russ and Steve Berger who invented the Mighty-Tite, which was designed to tighten seat belts around car seats. At the Juvenile Products Manufacturers Association show in 1999, Mighty-Tite was awarded the "Show Off" Product Innovation Award. In 2002, Mother & Baby magazine recognized the Mighty-Tite with the Most Innovative Product Award.[1][4]

The company released the Radian car seat, the first folding steel framed car seat, in 2005.[5] In 2007, the company released the Monterey Expandable Booster, the first height and width-adjustable child booster seat that could be adjusted as children grow.[4]

In 2011, Sunshine Kids Juvenile Products changed its name to Diono. In May 2015, it was announced that Winona Capital, a Chicago-based private equity firm, had made a controlling investment in Diono.[6][7]

Products

Diono's original product in 1999 was the Mighty-Tite belt tightener. The Diono line later expanded to travel, stroller and feeding accessories. The Radian convertible care seat, which folded and was stronger and narrower than previous car seats, developed in 2005.[1][5][8]

As of 2013, Diono sold 1000 products in 54 countries. That year, Diono agreed to design products under the brand name Little Tikes.[1]

Sunshine Kids Juvenile Products holds multiple patents, including two patents for its belt shortening device. One was issued in July 2000, and the other was issued in August 2000.[2] Diono LLC also holds a patent for a crash indication system for a reclining ride down child seat issued in May 2015 as well as a patent for a safety seat/booster seat harness pad issued in July 2016, among others.[3]

Locations

In addition to its headquarters in the US, Diono has divisions based in:

References

  1. 1 2 3 4 5 M. Sharon Baker (August 2013). "Car-seat maker Diono's revenues soar". Seattle Business Magazine. Retrieved 18 November 2016.
  2. 1 2 "Patents by Assignee Sunshine Kids Juvenile Products, LLC". Justia Patents. Retrieved 18 November 2016.
  3. 1 2 "Patents by Assignee DIONO, LLC". Justia Patents. Retrieved 18 November 2016.
  4. 1 2 "Diono Quantum Stroller - All New + A Review". Baby Gear Gal. 19 September 2016. Retrieved 18 November 2016.
  5. 1 2 Lauren Barth (14 October 2011). "Sunshine Kids Becomes Diono". The Shopping Mama. Retrieved 18 November 2016.
  6. ↑ "Winona Capital Invests in Diono to Fuel Growth and Innovation". May 2015.
  7. ↑ "Winona Capital Reports Investment in Diono". Manufacturing Close-Up. 13 May 2015. Retrieved 18 November 2016.
  8. ↑ Greg Lamm (17 October 2010). "Newest tech toold pay off for Sunshine Kids". Puget Sound Business Journal. Retrieved 18 November 2016.

External links

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