The Lorax (film)

This article is about the 2012 film. For other uses, see Lorax (disambiguation).
The Lorax

Theatrical release poster[1]
Directed by Chris Renaud
Produced by
Screenplay by Cinco Paul
Ken Daurio
Based on The Lorax
by Dr. Seuss
Starring
Music by
Edited by
Production
company
Distributed by Universal Pictures
Release dates
  • March 2, 2012 (2012-03-02) (United States)
Running time
 86 minutes[3]
Country United States
Language English
Budget $70 million[4]
Box office $348.8 million[4]

The Lorax is a 2012 American computer-animated 3D musical fantasy comedy film produced by Illumination Entertainment and based on Dr. Seuss' children's book of the same name. The film was released by Universal Pictures on March 2, 2012, the 108th birthday of Dr. Seuss.

The second adaptation of the book, following the 1972 animated musical television special, the film builds on the book by expanding the story of Ted, the previously unnamed boy who visits the Once-ler. The cast includes Danny DeVito as the Lorax, Ed Helms as the Once-ler, and Zac Efron as Ted. New characters introduced in the film are Audrey (voiced by Taylor Swift), Mr. Aloysius O'Hare (Rob Riggle), Mrs. Wiggins, Ted's mother (Jenny Slate), and Grammy Norma (Betty White).

The film received mixed reviews from critics and was a box office success, grossing $214 million domestically and $348.8 million worldwide based on a $70 million budget.[4]

Plot

Ted Wiggins is an idealistic boy, who lives in "Thneedville", a walled city that, aside from the human citizens, is completely artificial; everything is made of plastic, metal, or synthetics with no living plants. Ted has a crush on local environmentalist Audrey, who wants to see a "real tree" more than anything in the world, and decides to find one in order to impress her. His energetic Grammy Norma secretly tells Ted the legend of the Once-ler, who will tell anyone about trees if they brought him fifteen cents, a nail, and a shell of a great-great-great grandfather snail. When Ted leaves Thneedville in search of the Once-ler, he discovers that the outside world is a contaminated, empty wasteland. Once the boy finds him, the Once-ler agrees to tell Ted about the trees on the condition that he listens to the story over multiple visits. Ted agrees, but on his way home, he encounters the mayor of Thneedville, Mr. Aloysius O'Hare, who is also the proprietor of a company that sells bottled oxygen to Thneedville residents. O'Hare explains to Ted that because trees produce oxygen free of charge, he considers it a threat to his business whenever he hears people talking about them. After revealing that he has "security camera eyes" all over the city, O'Hare pressures Ted to stay in town. However, Ted continues to sneak out of O'Hare's sight (with his grandmother's encouragement) and learns more of the trees' history.

Over Ted's various visits, the Once-ler recounts the story that when he was a young man, he departed his family to find good material for his Thneed invention and make a business. After stumbling upon a lush Truffula Tree forest valley, the Once-ler meets the guardian of the forest, the Lorax, after cutting down a Truffula Tree. The Lorax urges the Once-ler to leave the forest, but the Once-ler refuses. Eventually, the Once-ler promises not to chop another tree down, and the two seem to begin a friendship of sorts. Then, the young businessman's Thneed invention becomes a major success and the Once-ler's family arrives to participate in the business. At first keeping his promise, the Once-ler continues Thneed production by harvesting the Truffula Tree tufts in a slow, but sustainable manner. However, his greedy and lazy relatives soon convince him to resume chopping down the trees. Over time, the Once-ler's deforestation spirals into a mass overproduction. Flushed with wealth, the Once-ler rationalizes his short-sighted needs into arrogant self-righteousness, and the Lorax's helpless protests do not stop him. The Once-ler pollutes the sky, river, and landscape, until the very last Truffula Tree falls. With no further chance of business, he is left broken and abandoned by his family, with his mother disowning him, and with the region uninhabitable because of his business's pollution, the Lorax sends the animals off to find a new place to live before he departs into the sky, leaving only a stone-cut word: "Unless". Distraught and ruined, the Once-ler became a recluse.

After he finishes telling his story, the Once-ler finally understands the meaning behind the Lorax's last message, and gives Ted the last Truffula seed in hopes that he can plant it and make others care about real trees once more. Ted's desire to impress Audrey also becomes a personal mission to remind his town of the importance of nature. O'Hare, still determined not to have trees undermine his business, takes heavy-handed steps such as covering Audrey's nature paintings, closing off the door that Ted uses to see the Once-ler, and forcibly searching Ted's room for the seed. Ted enlists his family and Audrey to help plant the seed, which has begun to germinate after water was accidentally spilled on it. O'Hare and his employees pursue the dissidents until they manage to elude him and reach the town center. When Ted finally attempts to plant the seed, he is interrupted by O'Hare, who rallies the population to stop them by telling the people that trees are dangerous and filthy. To convince them otherwise, Ted takes an earthmover and rams down a section of the city wall to reveal the environmental destruction outside, thereby showing them what O'Hare is encouraging. Horrified at the sight and inspired by Ted's conviction (as though a part of the Lorax was within him), the crowd turns against O'Hare when they discover his true nature, his own henchmen expelling him from the town (by his own jet pack-like helmet), and the seed is finally planted. Time passes and the land starts to recover; new trees sprout, the animals begin to return, and the redeemed, now-mustached Once-ler is happily reunited with the Lorax.

Voice cast

Production

The film is the fourth feature film based on a book by Dr. Seuss, the second fully computer-animated Dr. Seuss adaptation (the first one being Horton Hears a Who!), and the first to be released in 3-D. The Lorax was also Illumination's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film).[9] The idea for the film was initiated by Audrey Geisel, Dr. Seuss' wife, who had an established partnership with Chris Meledandri, the producer of the film, from a collaboration on Horton Hears a Who!. Geisel approached Meledandri when he launched Illumination Entertainment, saying "This is the one I want to do next".[10] The film was officially announced in July 2009, with Meledandri attached as the producer and Geisel as the executive producer. Chris Renaud and Kyle Balda were announced as the director and co-director of the film, while Cinco Paul and Ken Daurio, the duo who wrote the script for Horton Hears a Who!, were set to write the screenplay.[11] In 2010, it was announced that Danny DeVito would be voicing the titular character.[12]

The film was fully produced at the French studio "Illumination Mac Guff", which was the animation department of Mac Guff which was acquired by Illumination Entertainment in the summer of 2011.[13] DeVito reprised his role in five different languages, including the original English audio, and also for the Spanish, Italian, German, and Russian language dub editions.[14] Universal added an environmental message to the film's website after a fourth-grade class in Brookline, Massachusetts launched a successful petition through Change.org.[15]

Release

The film was released on March 2, 2012 in the United States and Canada and was released on July 27, 2012 in the United Kingdom.

Marketing controversy

Mazda used the likeness of The Lorax's setting and characters in an advertisement for their CX-5 SUV.[16] This was seen by some as the complete opposite of the work's original meaning.[17] In response, Stephanie Sperber, president of Universal partnerships and licensing, said Universal chose to partner with the Mazda CX-5 because it is "a really good choice for consumers to make who may not have the luxury or the money to buy electric or buy hybrid. It's a way to take the better environmental choice to everyone."[18]

The film has also been used to sell Seventh Generation disposable diapers.[19] In total, Illumination Entertainment struck more than 70 different product integration deals for the film.[20]

Home media

The film was released on DVD and Blu-ray on August 7, 2012. The Blu-ray/DVD Combo Pack also includes three new short films based on the main feature: Serenade, Wagon Ho!, and Forces of Nature.[21]

Mini-movies

Three mini-movies were released on the Lorax Blu-ray/DVD Combo Pack on August 7, 2012: Serenade, Wagon Ho!, and Forces of Nature.[21]

Serenade

Lou wants to impress a girl Barboloot, but he has some competition.

Wagon Ho!

The Once-ler arrives with his wagon and Melvin. Then Pipsqueak and Lou arrive. The Once-ler tells them not to have joyrides. When the Once-ler goes inside his house, Pipsqueak and Lou start cranking up the wagon, but Melvin refuses to pull it because he is angry that they whipped the reins. So Pipsqueak hangs a truffula fruit in front of Melvin as an incentive. However, Melvin gets exhausted going up a steep hill. Then the wagon gets unhooked from Melvin, and it rolls downhill backwards while Pipsqueak and Lou scream in terror. Melvin chases the runaway wagon. Lou tries to stop the wagon by stabbing a stick in one of its wheels, but he gets stuck on the wheel instead. Finally, he lands back on the seat next to Pipsqueak, who hugs him happily. The wagon hits a rock and is propelled downhill even faster. When it approaches a cliff, Pipsqueak panics and grabs the wagon canopy, which flies off—only to be held in place by Lou. The wagon flies off the cliff, but the canopy acts as a parachute and they make their descent calmly, landing in the same place they left. Melvin appears shortly after. The Once-ler comes out of the house and is surprised to see them. He expresses surprise that they listened to instructions, but just when it seems like they fooled him, Lou sneezes and the wagon falls apart. Melvin hides beneath his hooves and Lou and Pipsqueak curl up into a ball. The Once-ler looks annoyed and makes a small, disgruntled "Grr" sound, causing Lou and Pipsqueak to run away into the trees.

Forces of Nature

The Lorax makes Pipsqueak an Honorary Lorax and team up to scare the Once-ler by using two sticks that looks like a monster's hand to freak him out. The Once-ler finds out it's fake and sprays water on the Lorax, which makes his fur puff-up. When the Lorax tells Pipsqueak that he's going to turn out like him, Pipsqueak gets scared and runs away. The short ends with the Lorax telling Pipsqueak that he lost his Honorary Lorax.

Video game

Blockdot created a mobile puzzle game based on the film, titled Truffula Shuffula. The game was released on February 1, 2012, for Apple iOS and Android platforms.[22]

Reception

Critical response

The film earned a "rotten" rating of 53% on Rotten Tomatoes based on 148 reviews and an average rating of 5.9/10, with the critical consensus saying, "Dr. Seuss' The Lorax is cute and funny enough, but the moral simplicity of the book gets lost with the zany Hollywood production values."[23] It also has a score of 46 on Metacritic based on 30 reviews, indicating "mixed or average reviews".[24]

New York magazine film critic David Edelstein on NPR's All Things Considered strongly objected to the movie, arguing that the Hollywood animation and writing formulas washed out the spirit of the book.[25] "This kind of studio 3-D feature animation is all wrong for the material," he wrote. Demonstrating how the book's text was used in the movie in this excerpt from the review, Edelstein discusses Audrey describing the truffula trees to Ted:

"the touch of their tufts was much softer than silk and they had the sweet smell of fresh butterfly milk – and [in the movie] Ted says, "Wow, what does that even mean?" and Audrey says, "I know, right?" So one of the only lines that is from the book, that does have Dr. Seuss' sublime whimsy, is basically made fun of, or at least, dragged down to Earth."

Lou Dobbs, the host of Lou Dobbs Tonight on the Fox Business Network, has criticized the film as being "insidious nonsense from Hollywood", and accused "Hollywood of trying to indoctrinate children".[26]

The film also garnered some positive reviews, from critics such as Richard Roeper who called it a "solid piece of family entertainment".[27] Roger Moore of the Pittsburgh Tribune called the film "a feast of bright, Seuss colors, and wonderful Seuss design", and supported its environmentalist message.[28]

Box office

The film has grossed $214,030,500 in North America, and $134,809,816 in other countries, for a worldwide total of $348,840,316.[4]

The film topped the North American box office with $17.5 million on its opening day (Friday, March 2, 2012).[29] During the weekend, it grossed $70.2 million, easily beating the other new nationwide release, Project X ($21 million), and all other films.[30] This was the biggest opening for an Illumination Entertainment film,[31] and for a feature film adaptation of a book by Dr. Seuss,[32] as well as the second largest for an environmentalist film.[33] It also scored the third-best debut for a film opening in March,[34] and the eighth-best of all time for an animated film.[35] The Lorax stayed at #1 the following weekend, dropping 45% to $38.8 million and beating all new nationwide releases, including Disney's John Carter (second place).[36] On April 11, 2012, it became the first animated film in nearly a year to gross more than $200 million in North America, since Walt Disney Animation Studios' Tangled.[37][38]

Music

Dr. Seuss' The Lorax: Original Motion Picture Score
Film score by John Powell
Released March 6, 2012
Genre Score
Length 45:51
Label Varèse Sarabande

All tracks written by John Powell[39]. 

No. Title Length
1. "Ted, Audrey and the Trees"   2:36
2. "Granny to the Edge"   2:33
3. "Wasteland"   2:17
4. "Truffula Valley Fantasy (featuring The Lorax Humming Fish)"   5:00
5. "Once-ler & Lorax Meet"   2:35
6. "O’Hare Warns Ted"   3:21
7. "The River Bed"   4:03
8. "Houseguests"   3:12
9. "Valley Exodus"   4:54
10. "The Last Seed"   4:54
11. "Thneedville Chase"   5:04
12. "At the Park"   3:12
13. "Funeral For a Tree"   2:10
Total length:
 45:51
Dr. Seuss' The Lorax: Original Songs from the Motion Picture
Film score by John Powell and Cinco Paul
Released February 28, 2012
Genre Soundtrack
Length 34:00
Label Interscope Records

All tracks written by John Powell and Cinco Paul[40]. 

No. TitleMusic Length
1. "Let It Grow (Celebrate the World)"  Ester Dean 3:39
2. "Thneedville"  Fletcher Sheridan, Antonio Sol, Beth Anderson, Oliver Powell, Edie Lehmann Boddicker, Missi Hale, and Rob Riggle 2:44
3. "This is the Place"  Ed Helms 2:24
4. "Everybody Needs a Thneed"  Ed Helms, Randy Crenshaw, Fletcher Sheridan, Edie Lehmann Boddicker, Monique Donnelly, Ty Taylor, and The 88 1:31
5. "How Bad Can I Be?"  Ed Helms and Kool Kojak 2:52
6. "Let It Grow"  Fletcher Sheridan, Dan Navarro, Edie Lehmann Boddicker, Jenny Slate, Claira Titman, Betty White, Rob Riggle, and Ed Helms 3:17
7. "Let It Grow Gospel Ending (Original Demo)"  Jenny Slate 0:52
8. "Thneedville (Original Demo)"  Fletcher Sheridan 3:58
9. "The Once-ler's Traveling Madness (Original Demo)"  Ed Helms 1:35
10. "I Love Nature (Original Demo)"  Randy Crenshaw 2:43
11. "You Need a Thneed (Original Demo)"  Keith Slettedahl and The 88 featuring Antonio Sol, Fletcher Sheridan, and Taylor Graves 1:32
12. "Nobody Needs a Thneed (Original Demo)"  Fletcher Sheridan and Randy Crenshaw 1:52
13. "Biggering (Original Demo)"  Gabriel Mann, Randy Crenshaw, and The 88 5:01
Total length:
 34:00

See also

References

  1. ↑ Eggersten, Chris (February 19, 2012). "Taylor Swift, Zac Efron and Betty White get animated at the 'Lorax' premiere". HitFix. Retrieved May 31, 2014.
  2. 1 2 3 Goldberg, Matt (March 17, 2011). "Taylor Swift Joins Voice Cast of THE LORAX; New Image Released". Collider. Retrieved August 21, 2011.
  3. ↑ "DR. SEUSS' THE LORAX (U)". British Board of Film Classification. May 4, 2012. Retrieved July 4, 2013.
  4. 1 2 3 4 "Dr. Seuss' The Lorax (2012)". Box Office Mojo. Internet Movie Database.
  5. 1 2 3 Breznican, Anthony (October 25, 2010). "First look: Danny DeVito will stump for trees in 3-D 'Lorax'". USA Today. Archived from the original on November 4, 2012. Retrieved October 26, 2010.
  6. ↑ Sharlette (March 5, 2012). "CINEMA WITH SHARLETTE: 'THE LORAX'". ETonline.com. Archived from the original on October 16, 2013. Retrieved June 15, 2013. In the 3D-CG version of Dr. Seuss' The Lorax, we focus on Ted Wiggins, a 12-year-old boy in search of a living tree for the girl he adores.
  7. 1 2 Radish, Christina (January 30, 2012). "10 Things to Know About DR. SEUSS' THE LORAX From Our Editing Room Visit; Plus an Interview with Producer Chris Meledandri". Collider.com. Retrieved January 30, 2012.
  8. ↑ Sytsma, Alan (October 29, 2010). "Jenny Slate Throws Epic Engagement Parties, Starts Every Morning With Coffee in Bed". New York Magazine. Retrieved December 26, 2011.
  9. ↑ "Dr. Seuss' The Lorax: An IMAX 3D Experience". IMAX. Retrieved November 12, 2011.
  10. ↑ Debruge, Peter (July 17, 2013). "Illumination Chief Chris Meledandri Lines Up Originals for Universal". Variety. Retrieved July 22, 2013.
  11. ↑ Fleming, Michael (July 28, 2009). "U, Illumination to light up 'Lorax'". Variety. Retrieved July 22, 2013.
  12. ↑ Puchko, Kristy (October 25, 2010). "Danny DeVito Will Speak For the Trees as The Lorax". The Film Stage. Retrieved March 3, 2012.
  13. ↑ "ILLUMINATION MAC GUFF". Societe. Retrieved November 12, 2011.
  14. ↑ Breznican, Anthony (March 1, 2012). "Q&A: Danny DeVito speaks for 'The Lorax' (in five languages!) -- EXCLUSIVE VIDEO". Entertainment Weekly. Retrieved March 8, 2012.
  15. ↑ Kristof, Nicholas (February 5, 2012). "After Recess: Change the World". The New York Times. Retrieved February 6, 2012.
  16. ↑ "Mazda C5-X and Dr Seuss' The Lorax". YouTube. Retrieved February 27, 2012.
  17. ↑ "Are You Shitting Me?: The Lorax Used to Sell SUVs". Badass Digest. Retrieved February 27, 2012.
  18. ↑ Rome, Emily (March 1, 2012). "'The Lorax' targeted for its green credentials". Los Angeles Times.
  19. ↑ "A Bad Marketing The Lorax and Disposable Diapers Really??". DirtyDiaperLaundry. Retrieved February 27, 2012.
  20. ↑ "Fake Lorax Twitter Mocks the Film's Many Marketing Tie-ins".
  21. 1 2 "From Universal Studios Home Entertainment: Dr. Seuss' The Lorax". PR Newswire. June 5, 2012. Retrieved June 5, 2012.
  22. ↑ Blockdot (February 1, 2012). "Blockdot Launches Game for Universal Pictures' Dr. Seuss' The Lorax". PRLog. Retrieved October 16, 2012.
  23. ↑ "The Lorax". Rotten Tomatoes. Flixster. Retrieved November 13, 2016.
  24. ↑ "The Lorax". Metacritic. Retrieved March 7, 2012.
  25. ↑ Edelstein, David. "'The Lorax': A Campy And Whimsical Seussical". All Things Considered. National Public Radio. Retrieved March 2, 2012.
  26. ↑ Bond, Paul (February 22, 2012). "'Secret World of Arrietty,' 'The Lorax' Are Further Examples of Left-Wing Propaganda, Says Lou Dobbs (Video)". The Hollywood Reporter. Retrieved February 28, 2012.
  27. ↑ Roeper, Richard. "Dr. Seuss' The Lorax Review". Richard Roeper & The Movies. Retrieved August 24, 2012.
  28. ↑ Moore, Roger (March 1, 2012). "Review: 'Dr. Seuss' The Lorax' a feast of bright colors, design". Pittsburgh Tribune.
  29. ↑ Subers, Ray (March 3, 2012). "Friday Report: 'The Lorax' Gets the Message Out on Friday". Box Office Mojo. Retrieved March 4, 2012.
  30. ↑ "Weekend Report: Little 'Lorax' Is Box Office Giant". Box Office Mojo. Retrieved March 4, 2012.
  31. ↑ "Illumination Entertainment". Box Office Mojo. Retrieved March 4, 2012.
  32. ↑ "Dr. Seuss Showdown". Box Office Mojo. Retrieved March 4, 2012.
  33. ↑ "Environmentalist". Box Office Mojo. Retrieved March 4, 2012.
  34. ↑ "TOP OPENING WEEKENDS BY MONTH". Box Office Mojo. Retrieved March 4, 2012.
  35. ↑ "Animation". Box Office Mojo. Retrieved March 4, 2012.
  36. ↑ "'The Lorax' Defeats Disappointing 'John Carter'". Box Office Mojo. Retrieved March 11, 2012.
  37. ↑ Weekend Report (cont.): 'Titanic 3D' Doesn't Sink or Sail
  38. ↑ "Dr. Seuss' The Lorax (2012) - Daily Box Office Results - Box Office Mojo". Retrieved September 30, 2014.
  39. ↑ "Dr. Seuss' The Lorax". Varèse Sarabande. Archived from the original on April 20, 2012. Retrieved February 26, 2012.
  40. ↑ "Dr. Seuss' The Lorax (Original Songs From The Motion Picture)". Interscope. Archived from the original on March 3, 2012. Retrieved March 11, 2012.
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