Drown (Bring Me the Horizon song)

"Drown"
Single by Bring Me the Horizon
from the album That's the Spirit
Released 21 October 2014 (2014-10-21)
Genre
Length 3:41
Label
Writer(s)
Producer(s)
  • Jordan Fish
  • Oliver Sykes
Bring Me the Horizon singles chronology
"Can You Feel My Heart"
(2013)
"Drown"
(2014)
"Happy Song"
(2015)
Music video
"Drown" on YouTube
That's the Spirit track listing
"Run"
(8)
"Drown"
(9)
"Blasphemy"
(10)

"Drown" is a song by the British rock band Bring Me the Horizon released on 21 October 2014. Originally released as a stand-alone single, a re-recorded version features on the band's fifth studio album That's the Spirit. The track, musically, marks a shift away from the band's previously established metalcore sound. Rather, it was described by critics as other types of rock, including alternative rock,[1] emo,[2] and pop punk,[3] also being described as "arena rock fire".[4]

Announcement and release

The song was announced 13 October 2014 on the band's social media accounts.[5] The song leaked on 21 October 2014 on YouTube by accident because of a mistake by Epitaph Records, the band's United States record label.[6] It later premiered officially on BBC Radio 1 that same day. After it aired on BBC Radio 1, Oliver Sykes was interviewed by Zane Lowe.[7] It had been reported that "Drown" will not appear on any studio album from the band,[8] however the song was later announced to be track 9 on the 2015 album That's The Spirit,[9] albeit as a re-recorded version.

"Drown" was set to be released on iTunes on 7 December 2014. Though, in early October, Oliver Sykes began teasing lyrics in the form of photos on Twitter. He also posted a message stating if "#DROWN" started trending on Twitter, they would release the song sooner.[10] Drown was released on iTunes 3 November 2014 in North America[11] and on 7 December 2014 in the United Kingdom.[12] "Drown" was issued as a picture disc in the UK on 7 December. It was nominated for the Kerrang! Award for Best Single.[13]

Later on 8 September 2015, the band performed an acoustic version of Drown which was alongside Happy Song and Throne part of a radio session set at Maida Vale Studios for BBC Radio 1 with Annie Mac. Furthermore, it was accompanied by a small group of violinists. On 25 December 2015, the band released the BBC Radio 1 acoustic performance of Drown as a standalone single dubbed as Drown (Live at Maida Vale).

Reception

"Drown" has become a hit among many fans[14] and critics, though at the same time, some fans were upset with the departure of their usual metalcore sound and further deviation from the deathcore of the band's early years.[15]

If this is an indication of where its creators are headed come the next full length, another expectation-destroying release is imminent.
Michael Bird, richardthinks.org[16]
"Drown" is a prime example of Sykes' ability to write a catchy lyric.
Kriston McConnell, underthegunreview.net[17]
"Drown" misses some of the vital hallmarks of the band's greatest work
Alex Ekong, redbrick.me[18]

Music video

The Music video was released on October 21, 2014.

Chart performance

Peak positions

Chart (2014) Peak
position
Australia (ARIA)[19] 27
Austria (Ö3 Austria Top 40)[20] 63
Belgium (Ultratop 50 Flanders)[21] 30
Germany (Official German Charts)[22] 90
Hungary (Single Top 40)[23] 38
UK Singles (Official Charts Company)[24] 17
UK Rock and Metal (Official Charts Company)[25] 1
US Bubbling Under Hot 100 Singles (Billboard)[26] 9
US Hot Rock Songs (Billboard)[27] 11
US Rock Airplay (Billboard)[28] 29
US Mainstream Rock (Billboard)[29] 8

Year-end charts

Chart (2015) Position
US Billboard Hot Rock Songs[30] 64
US Billboard Mainstream Rock Songs[31] 28

References

  1. Tovey, Steve (September 2015). "Bring Me The Horizon – That's The Spirit". Ghost Cult Magazine. Retrieved 16 September 2015. ‘Drown’, initially released a year ago to prepare the way for the new BMTH sound, is an expertly crafted modern alternative rock song.
  2. "Bring Me The Horizon premiere new song - music news - triple j". Retrieved 23 September 2015.
  3. White, Emily (13 November 2014). "Bring Me the Horizon's 'Drown' Debuts Big on Hot Rock Songs". Billboard.com. Retrieved 16 September 2015.
  4. Mack, Emmy (September 2015). "Bring Me The Horizon - That's The Spirit". Musicfeeds.com. Retrieved 16 September 2015.
  5. "Alternative Press discusses Drown's announcement". altpress.com. Retrieved 12 November 2014.
  6. "Bring Me The Horizon releases Drown early". Twitter. Retrieved 12 November 2014.
  7. "Premiered on BBC Radio 1 and interviewed by Zane Lowe".
  8. "Metalhammer Drown Review". teamrock.com.
  9. Bring Me The Horizon Unveil That’S The Spirit Tracklisting Kerrang!. 23 July 2015. Retrieved 23 July 2015.
  10. Sykes, Oliver. "Oliver Syke's twitter page". Oliver Sykes. Retrieved 12 November 2014.
  11. "Bring Me the Horizon releases Drown on iTunes in the North America". Facebook. Retrieved 12 November 2014.
  12. "Bring Me the Horizon releases Drown on iTunes in the United Kingdom".
  13. Carter, Emily (11 June 2015). "The Relentless Kerrang! Awards 2015 Winners List". Kerrang!. Retrieved 19 October 2015.
  14. "Fans react to Drown". hitthefloor.com. Retrieved 12 November 2014.
  15. "Fans respond to Drown". absolutepunk.net. Retrieved 12 November 2014.
  16. "DROWN Review - Richardthinks.org". richardthinks.org. Retrieved 12 November 2014.
  17. "Single Review: Drown". underthegunreview.net.
  18. "Single Review: Drown by Alex Ekong". redbrick.me.
  19. "Australian-charts.com – Bring Me The Horizon – Drown". ARIA Top 50 Singles. Retrieved December 13, 2014.
  20. "Austriancharts.at – Bring Me The Horizon – Drown" (in German). Ö3 Austria Top 40. Retrieved 19 December 2014.
  21. "Ultratop.be – Bring Me The Horizon – Drown" (in Dutch). Ultratop 50.
  22. "Musicline.de – Bring Me The Horizon Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 15 December 2014.
  23. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 18 December 2014.
  24. "Archive Chart: 2014-12-12" UK Singles Chart. Retrieved 12 December 2014.
  25. "Archive Chart: 2014-12-12" UK Rock Chart. Retrieved 12 December 2014.
  26. "Bring Me the Horizon – Chart history" Billboard Bubbling Under Hot 100 for Bring Me the Horizon. Retrieved December 4, 2014.
  27. "Bring Me the Horizon – Chart history" Billboard Hot Rock Songs for Bring Me the Horizon. Retrieved December 4, 2014.
  28. "Bring Me the Horizon – Chart history" Billboard Rock Airplay for Bring Me the Horizon. Retrieved December 4, 2014.
  29. "Bring Me the Horizon – Chart history" Billboard Mainstream Rock Songs for Bring Me the Horizon. Retrieved December 4, 2014.
  30. "Hot Rock Songs : Dec 31, 2015 | Billboard Chart Archive". Billboard. billboard.com. Retrieved January 3, 2016.
  31. "Mainstream Rock Songs : Dec 31, 2015 | Billboard Chart Archive". Billboard. billboard.com. Retrieved January 3, 2016.
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