Emotion Media Factory

Emotion Media Factory / Laserland GmbH
Privately held company
Industry Entertainment
Founded 1984
Founders Ralph Douw, Helmut Doerner, Robert Huber
Headquarters Munich, Germany
Area served
 Worldwide
Key people
  • Ralph Douw
  • Helmut Doerner
  • Robert Huber
Products
  • Musical & Multimedia fountains
  • Multimedia show technologies
  • Special effects
  • 3D display "HoloPort"
  • Multimedia shows
  • Laser shows
Website http://www.emfactory.de/

Emotion Media Factory / Laserland GmbH (EMF) is a creative multimedia attraction and show production company based near Munich in front of the Bavarian Alps in Germany.[1] Emotion Media Factory produces multimedia fountains and attractions.

Emotion Media Factory is a member of IAAPA[2] and TEA[3] organisations.

History

Originally Emotion Media Factory was established in 1984 as Laserland. The original founders where Ralph Douw, Helmut Dörner, Robert Huber and Serge Douw. Among the first clients of the company were BMW, Siemens, Pepsi-Cola and Audi.[4]

In 1990 Laserland has been restructured as Laserland GmbH, enabling the company to pursue international interests. In 1992, Laserland was responsible for the multimedia shows in Rio de Janeiro, Brazil for world leaders at the United Nations Earth Summit. In 1996 a fully automatic laser show system was installed on the new German cruise liner, the AIDAcara. It was a start of the long term cooperation between AIDA Cruises and Laserland.

An opening and closing ceremony for the World Squash Championship in Doha 2002 was produced by Laserland.

In 2003 a fully fledged subsidiary was formed in Athens, Greece. After several market establishing events, the following year saw Laserland’s participation in Athens 2004 Olympics Games, with over 75 shows throughout the course of the games. In late 2004 a Laserland’s product the HoloPort was completed in the Futurescope Film Park in Changchun, China. The following year Laserland finished the multimedia installation in Hyderabad, India.

Additionally, the Holoport technology was installed in the ultra-modern Beijing Capital Museum in 2005. Laserland’s show production team continued partnership with BMW and produced a number of events, including simultaneous Germany-wide launches for BMW 1-Series and 3-Series in 2005.

The turn-key project of multimedia fountain installation was completed in Kangwon Land(Hangul:강원랜드), Korea’s leading casino in 2006. The installation includes one of the world’s largest moveable screens set against a giant outdoor glass ‘magic cube’.

Laserland developed the centre point of the Chiang Mai Night Safari Park, in Northern Thailand. This permanent installation delights guests every night with floating platform fountains, water screen featuring light, laser and video.

In the beginning of 2008 Laserland GmbH was rebranded to Emotion Media Factory GmbH (EMF). Laser became only one part of the core business of multimedia.

In South Korea Emotion Media Factory was commissioned to install a massive outdoor entertainment installation. The installation, which was a three phase project over the years 2006, 2007 and 2008, features one of the largest fountain multimedia installations in Korea, including, water fountains, fire, laser, light, video and sound.

Emotion Media Factory continued its association with the cruise ship industry in 2007, with the new AIDA cruise ship Diva, featuring a unique laser installation. Two more AIDA vessels in 2008 and 2009 respectively feature Emotion Media Factory installations.

In 2011 Emotion Media Factory created the biggest floating multimedia fountain in Europe "Fountain Roshen" for the Roshen Confectionery Group.[5][6]

In 2014 Emotion Media Factory has developed, created and produced two 20 minute multimedia shows for indoor Romon U-Park in Ningbo, China.[7][8][9]

Awards

Emotion Media Factory has received award “The Best Building and Construction” of the year 2012 for their project of Multimedia Fountain Roshen[10]

In October 2015 multimedia show for Romon U-Park “Zheng He is coming” by Emotion Media Factory becomes a finalist of the Brass Rings Awards by IAAPA.[11] The equivalent of the Oscars for the Amusement Park Industry, the award is to be given to multimedia attractions with a budget of $1 million or more.

Multimedia Shows

AIDA Harbour Anniversary, Hamburg, Germany
For the 825th harbour anniversary in Hamburg the Emotion Media Factory team redirected the onboard multimedia systems on AIDA Cruise liners to illuminate the festival area during cruising by.

ADAC Supercross, Munich, Germany
The multi-media laser show, consisting of moving lights, pyrotechnic, lasers and powerful music, was set up to deliver optimal viewing experience for all the surrounding audience in the Munich Olympia Hall. The high power lasers created impressive audience engulfing effects throughout the entire venue. The event was also supported by DJs playing between the sport events and the laser shows.

Nano Truck, Stuttgart, Germany
Sponsored by the German Federal Ministry for Education and Research (BMBF) and developed in cooperation with Flad & Flad Communication GmbH, the NanoTruck provides an attractive, mobile and multifunctional stage for presenting Nanotechnology. Special installation of the multimedia equipment introduced the audience to the world of Nanotechnology both attractively and informatively in the form of a 5-minute multimedia production.

SED Awards, Athens, Greece
The special choreographed event was produced for the prestigious Hellenic Advertisers Association Awards (SED Awards). Choreographed dancers, laser, video and light entertained the audience comprising many of the largest advertisers in the Aegean Region.

Inventions Show of Multimedia Fountain Roshen

Inventions Show, Multimedia Fountain Roshen, Vinnitsya, Ukraine
The idea for the Inventions show was inspired by the major milestones of human inventions. Mechanical, Electrical, Analogue and then finally Digital. The concept idea was to create a multimedia show with very many different elements of media combinations. For each era of time a different approach and visual look was chosen. The music was individually composed and produced for each scene together with Alexius Tschallener (Music4Films).[12]

The scenes shifted from a huge steam engine created by the large water effects and sound, morphing slowly into a “train” using the full 100 meters of fountain effects, through the mechanical era with cars and bikes floating across the massive water screen. Reaching the Electric era sparks and lasers fill the sky above the audience. In the pre Computer era a huge oscilloscope displays analogue morphing patterns on a 70m wide water jet screen. Grids of Laser beams fill the entire sky as we travel into the Digital era with Hologram like projections onto the entire fountains, ending in a mighty final fountain display.[13]

Swan Lake Fantasy Show, Multimedia Fountain Roshen, Vinnitsya, Ukraine
Swan Lake Fantasy Show is a co-production between Emotion Media Factory and the Ukrainian company Watershow.Pro. The theme is a total re-interpretation of Tchaikovsky’s Swan Lake. Ukrainian top ballet dancers’ performance is combined with multimedia effects in the new interpretation of the classical ballet.[14]

Zheng He is coming, Romon U-Park, Ningbo, China
“Zheng He is coming”, is multimedia spectacle that tells the tale of Zheng He, a Chinese admiral and diplomat of the 15-th century. Zheng He commanded massive expeditionary voyages to Southeast Asia, South Asia, the Middle East, and East Africa from 1405 to 1433.[15]

Zheng He commanded a large fleet of ships. His first voyage is estimated to have had over 300 total ships and nearly 28,000 men. Some of the ships were large treasure ships estimated to be over 400 feet long and 170 feet wide. That's longer than a football field! They had ships to carry treasure, ships to carry horses and troops, and even special ships to carry fresh water. Certainly the civilizations that Zheng He visited were amazed at the power and strength of the Chinese Empire when this fleet arrived.

In October 2015 “Zheng He is coming” multimedia show by Emotion Media Factory becomes a finalist of the Brass Rings Awards by IAAPA.The equivalent of the Oscars for the Amusement Park Industry, the award is to be given to multimedia attractions with a budget of $1 million or more.[16]

Multimedia Fountains and Installations

Romon U-Park, Ningbo, China
Emotion Media Factory has developed created and produced two 20 minute multimedia shows for the indoor Romon U-Park in Ningbo, China. The multimedia shows is a core hit of the Romon U-Park, attracting visitors from different locations.[17] Both shows include video projection mapping, laser beams and laser graphic effects, digital water screen, fire bursts, lights, fog, music and sound effects.

Shows are technically based on 10x Barco video projectors projecting onto the 30x30 meters pyramid, the 20 meters wide pyramid stage screen and the back wall, 2x High-End video servers, 12x full colour laser projectors, 48 moving lights, 20x flame bursts and 18 meters digital water screen all centrally controlled and synchronized.[18]

Night show of Multimedia Fountain Roshen

Multimedia Fountain Roshen, Vinnitsya, Ukraine
In 2011 Emotion Media Factory completes Europe’s largest floating fountain system in the Ukrainian city of Vinnytsia for the Roshen Confectionery Group.[19] The fountain was officially inaugurated on 4 September 2011 along with the official opening ceremony of Roshen Quay.

Roshen Confectionery, the multinational confectionery manufacturer, has given the inhabitants of the city of Vinnytsia an astonishing amusement – the largest floating multimedia fountain system in Europe. Since the beginning of September 2011 the citizens of Vinnytsia have been able to enjoy extraordinary fountains of the multimedia fountain system at Pivdenny Buh Quay on a branch of the River Bug.[20] This is Europe’s largest floating multimedia fountain system in the Ukrainian city of Vinnytsia by order of Roshen Confectionery Corporation.

Multimedia fountain Roshen is considered No.1 on TripAdvisor among 50 attractions in Vinnytsia.[21] Within a very short period of time this spectacle has become known beyond the borders of the Ukraine and attracts over 20,000 visitors to the city each week.[22]

Coloured fountains of water spout up to 70 m up into the sky. A 50m wide and 18m high screen of water acts as the projection surface for the story. High-performance video systems project seemingly three-dimensional images in brilliant colours onto the water screen with a power of 30,000 A-L. Emotion Media Factory finished the entire project from the initial sketches to planning, concept, delivery, installation, show production and start-up in just nine months. The synchronisation and programming of the controls of the complex water jets as well as light, laser, multichannel sound and soft edge projection were carried out using two media engines and Wings Platinum. The different shows can be started by staff using the easy-to-handle ISEO surface of a touch panel.[23]

Shopping Mall Forum, Istanbul, Turkey

Emotion Media Factory designed engineered and installed a 30m wide multimedia musical fountain system in Istanbul, Turkey. The system comprises 532 computer controlled nozzles and 150 RGB LED lights as well as a unique water curtain system for video projection. During day time, the system provides eye catching entertainment. After dark the multimedia shows attract many spectators and creates a meeting point amongst the surrounding shops, cafes and eateries.

High One, Gangwon, South Korea

Multimedia Fountain Show Kangwon Land Resort

In mid-2007, Emotion Media Factory continued its cooperation with the Kangwon Land Resort (now known as High One) with a full multimedia upgrade of the facilities, by adding 2 circular fountains features, both 30-metre in diameter, a 40-metre water screen, multicolour fire effects, high definition video projection, and laser beams.

This fountain is considered as one of the largest fountains in Asia.[24]

Night Safari Park, Chiang Mai, Thailand
Night Safari Park multimedia fountain show consists of the 30 x 6m large floating multimedia fountain construction and water screen with laser graphics. The fountain is equipped with more than 1,200 water jets to create a variety of water effects in time to music. In addition, a water screen is built into the feature, providing a 40-metre wide and 15-metre high projection area for video, light and laser projections.

The project was completed for the opening show, marking the 60th anniversary of the king’s coronation. A special programme was devised and presented to the public. A musical fountain and multimedia show including video, lights and lasers were staged to music composed by the king himself. On 15 June 2006 the installation and show was personally inaugurated by Prime Minister Dr. Thaksin Shinawatra. He congratulated the managing directors, Helmut Dörner and Ralph Douw (Emotion Media Factory), on their excellent work.[25]

Kangwon Land (Hangul:강원랜드), Gangwon Province, South Korea

The Magical Box, in combination with the fountain during daylight hours the box appears mirrored, but at night it is illuminated to reveal its interior. At night a globe can be seen, some 20 meters in diameter. The special lighting effects give the impression that the globe is rotating and displays the five continents of the world.

Inside the globe is the "Dome Cinema". The "Dome Cinema" has a diameter of 18 meters and is used as the projection area. Video images from TV, DVD, or VHS sources are projected directly into the dome. These images fill almost two-thirds of the space. As a result of the various depths of the room, a new laser video system is used to ensure that the images are not distorted. Outside the "Miracle World Box" is the largest fully automatic screen (24 m x 24 m) in the world. Lighting effects, laser projections and synchronized choreographies ensure a unique and unforgettable experience.[26]

Huda-Lumbini Park, Hyderabad, India

Multimedia Show at Lumbini Park

Emotion Media Factory installed Indias first spectacular water multimedia show in the Huda-Lumbini Park, Hyderabad. The attraction plays to a large daily audience, the installation combines a full spectrum of media elements, from dazzling laser animation, live video, stunning sound quality, rhythmic musical fountains and extraordinary beam effects, all astonishingly portrayed on one of the largest water screens in India. The elements coalesce to re-create stories and historical and cultural aspects of Hyderabad’s past, present and future, enthralling thousands of guests each night.[27]

3D HoloPort

The HoloPort is a unique attraction where spectators do not need 3D glasses to see realistic 3D images.

2013 The Magic House, Phoenix Market City, Chennai, India[28][29]
The project “A Journey to Paradise” is a ten-minute, 3D show at “The Magic House” in the Phoenix Market City complex in Chennai, India, in iPlay India’s family entertainment zone. The 3D show was created, developed, produced and implemented by Emotion Media Factory in just 3 months.[30]

2011 Europa-Park, Rust, Germany[31]

The theatre has an total area of 120 m2. The installation is based in Enchanted Forest area in Grimm Library. The visitors are seated on 40 comfortable chairs and watch the Grimms in 3D in their library where they experience a small drama with the magical book. Europapark "creative team" created the story and designed the interior design for the library. Emotion Media Factory's task was to use the HoloPort® for production of a virtual 3D world with high-resolution character animation and 3D still images to project also parts of the interior. A further highlight in the theatre is the live integration of visitors in the show. Some selected persons can see themselves as Giant, a King, or an witch in the movie.[32]

Futurescope in Changchun China

2006 Beijing Capital Museum, Beijing, China
Visitors are experienced the story about the history of Beijing displayed inside the Holoport

2004 Futurescope Film Park, Changchun, China The show combines lights, laser, video and sound creating 3D environment for the theme park visitors.

AIDA Cruises

Emotion Media Factory experts equip the cruise ships with special laser technology, which can withstand extreme climatic conditions as well as direct contact with sea water on the open-air deck. The multimedia shows are developed, programmed and implemented on a remote basis. For all cruise liners new shows are created about 3 - 4 times per year. Totally over 40 shows are produced each year for AIDA Cruises.[33]

AIDAaura
The successful laser show concept of the AIDAvita, 3D Holoport® in the theatre and laser show system on deck, was developed further for the AIDAaura starting April 2003. As a result of the technical and creative implementation even the professionals in the field of multimedia are considering this first installation of this technology on a ship as an optical revolution.

AIDAbella
Starting in April 2008 the solid state laser technology concept from AIDAdiva was continued on the AIDAbella for nightly laser entertainment. Once again the cruise ship guests can enjoy colourful laser shows on pool deck. The shows range from cruise routes information to pure fun-dance-shows. The powerful overhead laser is visible several kilometres outside of the vessel.

AIDAblu
The overall successful multimedia concept of the AIDAluna was led further on to the AIDAblu starting in February 2011. The individually designed multimedia shows provided the audience with information, show and entertainment every night.

AIDAcara
June 1996 - the first turnkey installation of a fully automatic high-power laser show system for the in-ship theatre and outdoor upper deck. The audience is entertained with graphic laser animations as well as laser beam shows on the new German cruise ship "AIDA" built at Turku, Finland.

AIDAdiva
In April 2007 the "AutoMagic" system is installed on a board AIDAdiva. This is a fully automatic multimedia laser show system, consisting of 4 of the newly developed air-cooled white light laser projection systems and a 3.5 Watt YAG laser. The 4 synchronized diode laser system projects onto one screen creating stunning laser imagery and complex animations.

AIDAluna
Starting in April 2009 the new multimedia concept on deck of the AIDAluna offers the audience yet another engaging experience. A 7x4m LED screen surrounded by 4 high-power full-colour diode laser systems provides memorable nightly shows.

AIDAmar
In May 2012 the ninth AIDA cruise ship was launched with laser technology and show productions on board.[34]

AIDAprima In 2016 Emotion Media Factory has installed a new multimedia attraction system on board of AIDAPrima. AIDAprima is the flagship of AIDA Cruises, built by Mitsubishi Shipbuilding at their shipyard in Nagasaki, Japan.

First installation is based in Theatrium. This is 3-deck high, big-capacity show lounge with large stage with dynamic platform. Emotion Media Factory installed laser system integrated into the stage show.

Second installation is based at BeachClub. This is 2-deck high relaxation oasis, covered with a transparent dome for tropical beach-like experience. At night, this area transforms into a magnificent entertainment arena with several bars and live music. Emotion Media Factory installed 6 High Class Lasers with integrated special effects for projection onto the dome roof and spectacular laser beam shows for the entire BeachClub. 4 High Power video beamers project specially created video films onto the transparent roof top. Emotion Media Factory produced over 120 minutes exclusive video content for the BeachClub Roof and the installed water screen projection.[35]

AIDAsol
The new vessel AIDAsol was equipped with the multimedia system.

AIDAstella
In March 2013 a new dream vessel was taken to the oceans with laser technology and show productions from Emotion Media Factory.

AIDAvita
This is the second installation for AIDA Cruises. Automatic multimedia laser show system "AutoMagic" on board the AIDAvita in May 2002. Laser performances are shown both in the indoor theatre and on the pool deck. In the theatre the newly developed "HoloPort®" system was also installed for 3D laser projections with live theatre productions. Three full-colour and one high-power single-color laser system were installed on the pool deck for stunning laser light shows.[36]

References

  1. ↑ Quack, Heinz-Dieter; Steinecke, Albrecht (2013-07-17). Kulturtourismus zu Beginn des 21. Jahrhunderts (in German). Oldenbourg Verlag. ISBN 9783486715019.
  2. ↑ IAAPA,Retrieved September 10, 2015,http://www.iaapa.org/docs/gr-archive/click-here-to-download-brochure
  3. ↑ TEA,Retrieved September 10, 2015,http://www.teaconnect.org/Members/Member-Directory/index.cfm?start=281&end=300&searchTerm=&submit=&search=company&searchtype=company&alpha=
  4. ↑ Iraq99,Retrieved August 26, 2015,http://www.iraq99.com/vb/t7512013.html
  5. ↑ Ukrservice, Retrieved June 22, 2015,http://www.ukrservice.com/vinnitsa_fontain_roshen.htm
  6. ↑ Blooloop, Retrieved September 11, 2015, http://www.blooloop.com/news/emotion-media-factory-emf-roshen-fountain-projec/3397#.VhqWNFTtmko
  7. ↑ Weibo, Retrieved September 11, 2015, http://www.weibo.com/p/1001603847298089094117?from=page_100505_profile&wvr=6&mod=wenzhangmod
  8. ↑ EAP, Retrieved September 11, 2015, https://www.eap-magazin.de/48-News/4150,China%3A-Two-New-Multimedia-Shows-at-Romon-U-Park.html
  9. ↑ Coasterfriends, Retrieved September 11, 2015, http://www.coasterfriends.de/forum/3637-2015-neuheit-romon-u-park-neuer-park-ningbo-china-3.html
  10. ↑ Roshen,Retrieved June 26, 2015,http://roshen.com/en/news/corporate-news/fonatn-roshen-priznan-samoj-luchshej-konstrukciej-ukrainy-2021-2021-2021/
  11. ↑ "2015 Live Entertainment Excellence IAAPA Brass Ring Awards Finalists". www.iaapa.org. Retrieved 2015-11-22.
  12. ↑ "Epic Laser Show - Roshen "Inventions-Show" Part 7of7". SoundCloud. Retrieved 2015-12-07.
  13. ↑ "Emotion Media Factory, Bad Endorf". www.schaumalregional.de. Retrieved 2015-12-07.
  14. ↑ "Swan Lake Show for Roshen Fontain". www.frontpictures.com. Retrieved 2015-12-07.
  15. ↑ "China's Great Armada, Admiral Zheng He - National Geographic Magazine". ngm.nationalgeographic.com. Retrieved 2015-12-07.
  16. ↑ "2015 Live Entertainment Excellence IAAPA Brass Ring Awards Finalists". www.iaapa.org. Retrieved 2015-11-22.
  17. ↑ Blooloop, Retrieved July 27, 2015, http://www.blooloop.com/news/emotion-media-factory-multimedia-romon-u-park/29189#.VbZM0fntlBc
  18. ↑ "2015-09 Romon U Park - AV Stumpfl". avstumpfl.com. Retrieved 2015-12-08.
  19. ↑ Ukrservice, Retrieved June 22, 2015,http://www.ukrservice.com/vinnitsa_fontain_roshen.htm
  20. ↑ SUMDU, Retrieved July 7, 2015,http://essuir.sumdu.edu.ua/bitstream/123456789/28682/1/Fashchuk%20.pdf
  21. ↑ "Roshen Fountains (Vinnytsia, Ukraine): Address, Top-Rated Attraction Reviews - TripAdvisor". www.tripadvisor.ie. Retrieved 2015-12-07.
  22. ↑ Evans, Andrew; Pasquale, Massimiliano Di (2013-01-01). Ukraine. Bradt Travel Guides. ISBN 9781841624501.
  23. ↑ Planet, Lonely; Duca, Marc Di; Ragozin, Leonid (2014-04-01). Lonely Planet Ukraine. Lonely Planet. ISBN 9781743600092.
  24. ↑ "High One Resort South Korea - Gangwon-do - Attraction Review". www.thesouthkoreatravelguide.com. Retrieved 2015-12-07.
  25. ↑ "Chiang Mai Night Safari Multimedia Fountain Entertainment Bangkok". urbila. Retrieved 2015-12-07.
  26. ↑ Funworld. IAAPA. 2008-01-01.
  27. ↑ Bhatt, Shankarlal C. (2006-01-01). Land and People of Indian States and Union Territories: In 36 Volumes. Andhra Pradesh. Gyan Publishing House. ISBN 9788178353586.
  28. ↑ DNA-Association, Retrieved June 22, 2015, http://www.dna-association.com/emotion-media-factory-laserland-present-first-3d-holoport-attraction-in-chennai-india/
  29. ↑ Blooloop, Retrieved July 22, 2015, http://www.blooloop.com/showcases/emotion-media-factory-laserland-emf-the-first-3/240#.Va__pqTtmko/
  30. ↑ DNA-Association, Retrieved June 22, 2015, http://www.dna-association.com/emotion-media-factory-laserland-present-first-3d-holoport-attraction-in-chennai-india/
  31. ↑ Thinkwellgroup, Retrieved July 27, 2015, https://thinkwellgroup.com/news/how-augmented-reality-is-changing-the-guest-experience/
  32. ↑ The Out-of-Home Immersive Entertainment Frontier, Mr Kevin Williams, Mr Michael Mascioni, Retrieved July 22, 2015, https://books.google.com.ua/books?id=1h6rBAAAQBAJ&pg=PA110&lpg=PA110&dq=europapark+emotion+media+factory&source=bl&ots=RbSpgYHyqL&sig=tSxPvw-dUmLhZ9kX7WT7HMU8M0g&hl=en&sa=X&ved=0CDUQ6AEwAWoVChMI7OfTr83vxgIVAdVyCh3mdwEJ#v=onepage&q=europapark%20emotion%20media%20factory&f=false
  33. ↑ Blooloop, Retrieved June 26th, 2015,http://www.blooloop.com/news/emotion-media-factory-provides-spectacular-multime/3140#.VbZKqfntlBc
  34. ↑ Mondodr, Retrieved June 26th, 2015,http://mondodr.com/venue/1377098/emotion_media_factory_laser_show_on_board_aidamar.html
  35. ↑ "Emotion Media Factory". www.blooloop.com. Retrieved 2016-06-14.
  36. ↑ Bühnentechnische Rundschau (in German). Klasing & Company. 2002-01-01.
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