Eye on It

Eye on It
Studio album by TobyMac
Released August 28, 2012 (2012-08-28)
Recorded 2012
Genre CCM, electronic music, pop, rock
Length 43:54
Label ForeFront
Producer TobyMac, David Garcia, Christopher Stevens, Jamie Moore, Telemitry
TobyMac chronology
Dubbed and Freq'd: A Remix Project
(2012)		 Eye on It
(2012)		 Eye'm All Mixed Up
(2014)
Singles from Eye on It
  1. "Me Without You"
    Released: June 12, 2012
  2. "Steal My Show"
    Released: November 12, 2012
  3. "Speak Life"
    Released: August 19, 2013

Eye on It is TobyMac's sixth full-length solo studio album released on August 28, 2012. A deluxe version of the album was also released. The album experiments more with electronic music, primarily dubstep. "Me Without You" was released as the first single from the album on June 12, 2012.[1] The album won Best Contemporary Christian Music Album at the 2013 Grammy Awards.[2]

Reception

Commercial performance

The album debuted at No. 1 on the Billboard 200 chart selling 69,000 copies in total. Out of these, 35,000 were digital downloads. This was TobyMac's first No. 1 and only the third Christian album to open at that position. It also was No. 1 on the Christian Albums charts.[3] According to Billboard, this was the first time a Christian album opened in the top spot on the 200 chart since LeAnn Rimes' You Light Up My Life: Inspirational Songs in 1997.[3] The album beat out the hip-hop group Slaughterhouse's album Welcome to: Our House.[3] In its second week of release, the album fell to No. 8 selling 26,000 copies, bringing the total to 95,000 copies.[4] The album has sold 266,000 copies in the US as of June 2015.[5]

Critical reception

Professional ratings
Review scores
SourceRating
About.com[6]
AllMusic[7]
CCM Magazine[8]
Christianity Today[9]
The Christian Manifesto[10]
Cross Rhythms[11]
Indie Vision Music[12]
Jesus Freak Hideout[13]
[13]
Louder Than the Music[14]
New Release Tuesday[15]

Eye on It received mostly positive reviews from critics. Kim Jones of About.com rated the album four out of five stars, praising TobyMac's ability to provide fresh new music while staying true to his Christian base.[6] Also, AllMusic's James Christopher Monger rated the album four out of five, calling the tracks the most accessible collection by TobyMac to date.[7] Robert Ham of Christianity Today rated the album four out of five and listed "Favorite Song", "UnStoppable", and "Eye on It" as the top tracks, but said that "if there's any detriment to the album, it is that the singer and his collaborators are a little too enthusiastic about tossing every idea and interlude into these songs."[9] In addition, Matt Conner of CCM Magazine gave it the same rating, with saying that "TobyMac keeps things fun and light, summery vibe throughout."[8] New Release Tuesday's Sarah Fine gave the album 4.5 out of five stars, saying that "2012's Eye on It has taken shape not only as one of Toby’s most musically whimsical projects, but one of his most passionate."[15] Likewise, Jono Davies of Louder Than the Music gave the album the same rating, and told that "With this album you will find yourself dancing, thinking, crying and dreaming, but especially dancing."[14] Cross Rhythms' Tony Cummings gave it a similar rating, with a nine-out-of-ten, and he wrote that he was "certain there are tracks here that will connect - musically and spiritually - with people wherever they are heard, and with radio stations around the world guaranteed to play 'Eye On It' that's a lot of people."[11] Tyler Hess of Christian Music Zine gave the album a 4.25-out-of-a-five, and called the album a "top notch production."[16] Finally, George Welsted of Christian Music Review gave the album a perfect five and called it "Masterfully Composed and Fresh".[17]

However, some critics were less favorable. Jesus Freak Hideout gave the album three-point-five out of five in both reviews, with Roger Gelwicks writing that "Despite its weaknesses, Eye on It is a testament to good old-fashioned musicianship that gives credit to Whom it is due; the mark of an endearing album, no matter what the genre or time."[13] Indie Vision Music's Jonathan Andre rated the album three out of five, but praised TobyMac's ability to continually reinvent himself and speak to young people everywhere.[12] Calvin Moore of The Christian Manifesto, however, was highly negative, rating the album one-point-five out of five. The reviewer, Calvin Moore, stated that "While this project isn't everything that is wrong with Christian pop music, it is that saccharine, surface-level mediocre sound that appeals to far too many Christians. With a few exceptions, this endeavor is wholly forgettable."[10] Moore did find reason to praise "Lose Myself", feeling that it is the one track "showcases Toby Mac doing what he does well."[10]

Track listing

No. TitleWriter(s)Producer(s) Length
1. "Me Without You"  Toby McKeehan, David Garcia, Christopher StevensDavid Garcia, Toby McKeehan 3:35
2. "Steal My Show"  McKeehan, Stevens, Brandon HeathChristopher Stevens, McKeehan 3:32
3. "Eye on It" (with Britt Nicole)McKeehan, Stevens, Mike WoodsStevens, McKeehan 3:09
4. "Forgiveness" (featuring Lecrae & Nirva Ready)McKeehan, Garcia, Lecrae MooreGarcia, McKeehan 4:16
5. "Speak Life"  McKeehan, Jamie Moore, Ryan StevensonJamie Moore, Stevens, McKeehan 3:26
6. "Unstoppable" (featuring Blanca Reyes of Group 1 Crew)McKeehan, Garcia, StevensGarcia, Stevens, McKeehan 3:48
7. "Lose Myself"  McKeehan, Garcia, StevensGarcia, McKeehan 4:14
8. "Family"  McKeehan, Cary Barlowe, J. MooreMoore, McKeehan 3:42
9. "Thankful for You" (with Byron "Mr. Talkbox" Chambers)McKeehan, Garcia, StevensStevens, McKeehan 4:04
10. "Made for Me"  McKeehan, StevensStevens, McKeehan 3:42
11. "Mac Daddy (Tru's Reality)"  McKeehan, Jesse Frasure, Truett McKeehanTelemitry, McKeehan 2:41
12. "Favorite Song" (featuring Jamie Grace)McKeehan, Garcia, Stevens, Ryan EdgarStevens, McKeehan 3:55
Total length:
 43:54

Personnel

Charts

Chart (2012) Peak
position
Canadian Albums (Billboard)[18] 15
Swiss Albums (Schweizer Hitparade)[19] 84
US Billboard 200[20] 1
US Top Catalog Albums (Billboard)[21] 6
US Christian Albums (Billboard)[22] 1
US Digital Albums (Billboard)[23] 1

Certifications

Region Certification Certified units/Sales
United States (RIAA)[24] Gold 500,000^

*sales figures based on certification alone
^shipments figures based on certification alone

References

  1. ↑ "Me Without You: TobyMac: MP3 Downloads". Amazon.com. Retrieved August 30, 2012.
  2. ↑ "2013 Grammy Award Winners: Gospel/Contemporary Christian." Breathecast RSS. 10 Feb. 2013. Retrieved 21 Sept. 2013.
  3. 1 2 3 "TobyMac Earns First No. 1 Christian Album on Billboard 200 Since 1997". Retrieved September 5, 2012.
  4. ↑ Sisario, Ben (September 12, 2012). "Matchbox Twenty Tops Album Chart - NYTimes.com". Artsbeat.blogs.nytimes.com. Retrieved September 25, 2012.
  5. ↑ "Upcoming Releases". Hits Daily Double. HITS Digital Ventures. Archived from the original on June 17, 2015.
  6. 1 2 Jones, Kim. "TobyMac - 'Eye On It': You Blinked and tobyMac Grew Again!". About.com. The New York Times Company. Retrieved September 4, 2012.
  7. 1 2 Monger, James Christopher. "Eye On It". AllMusic. Rovi Corporation. Retrieved September 4, 2012.
  8. 1 2 Conner, Matt (September 1, 2012). "TobyMac: Eye on It (Forefront)". CCM Magazine. p. 58. Retrieved January 12, 2013.
  9. 1 2 Ham, Robert (August 28, 2012). "TobyMac: Eye on It". Christianity Today. Christianity Today. Retrieved September 4, 2012.
  10. 1 2 3 Moore, Calvin (August 29, 2012). "TobyMac | Eye On It". The Christian Manifesto. Retrieved September 4, 2012.
  11. 1 2 Cummings, Tony (September 5, 2012). "Review: Eye On It - TobyMac". Jesus Freak Hideout. Retrieved January 12, 2013.
  12. 1 2 Andre, Jonathan (August 21, 2012). "TobyMac – Eye On It". Indie Vision Music. Retrieved September 4, 2012.
  13. 1 2 3 Gelwicks, Roger; Schexnayder, Nathaniel (July 27, 2012; August 26, 2012). "TobyMac, "Eye On It" Review". Jesus Freak Hideout. Retrieved September 4, 2012. Check date values in: |date= (help)
  14. 1 2 Davies, Jono (August 31, 2012). "TobyMac - Eye On It". Louder Than the Music. Retrieved January 12, 2013.
  15. 1 2 Fine, Sarah (August 16, 2012). "Another Successful Reinvention". New Release Tuesday. NRT Media. Retrieved September 4, 2012.
  16. ↑ Hess, Tyler (August 27, 2012). "Tobymac - "Eye On It" (Review)". Christian Music Zine. Retrieved January 12, 2013.
  17. ↑ Welsted, George (October 3, 2012). "Toby Mac: Eye On It". Christian Music Review. Retrieved February 15, 2013.
  18. ↑ "tobyMac – Chart history" Billboard Canadian Albums Chart for tobyMac. Retrieved July 9, 2016.
  19. ↑ "Swisscharts.com – TobyMac – Eye On It". Hung Medien. Retrieved July 14, 2016.
  20. ↑ "tobyMac – Chart history" Billboard 200 for tobyMac. Retrieved July 9, 2016.
  21. ↑ "tobyMac – Chart history" Billboard Top Catalog Albums for tobyMac. Retrieved July 9, 2016.
  22. ↑ "tobyMac – Chart history" Billboard Christian Albums for tobyMac. Retrieved July 9, 2016.
  23. ↑ "tobyMac – Chart history" Billboard Digital Albums for tobyMac. Retrieved July 9, 2016.
  24. ↑ "American album certifications – TobyMac – Eye On It". Recording Industry Association of America. Retrieved July 10, 2016. If necessary, click Advanced, then click Format, then select Album, then click SEARCH

External links

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