Flydubai

flydubai
فلاي دبي
IATA ICAO Callsign
FZ FDB SKY DUBAI
Founded 19 March 2008
Commenced operations 1 June 2009
Operating bases
Fleet size 52
Destinations 95
Company slogan Get Going
Parent company Government of Dubai
Headquarters Dubai International Airport
Dubai, UAE
Key people
Employees 3321 (JUN, 2015)[1]
Website flydubai.com

flydubai (Arabic: فلاي دبي‎‎), legally Dubai Aviation Corporation (Arabic: مؤسسة دبي للطيران‎‎[2]), is a government-owned low-cost airline with its head office and flight operations in Terminal 2 of Dubai International Airport.[3] The airline operates between a total of 95 destinations, serving the Middle East, Africa, Asia and Europe from Dubai.[4]

History

Flydubai's first Boeing 737-800, registration A6-FDA

In July 2008, the government of Dubai established the airline.[3] Although flydubai is not part of The Emirates Group, Emirates supported flydubai during the initial establishing phase.[5] On 14 July 2008 flydubai signed a firm order with American aircraft manufacturer Boeing at the Farnborough Air Show for 50 Boeing 737-800s with a total value of US$3.74 billion, with the option to change the order to the larger and longer range Boeing 737-900ER, according to the airline's demand.

The first of these aircraft was delivered on 17 May 2009. Scheduled flights commenced on 1 June, with services to Beirut, Lebanon and Amman, Jordan. Since then, the route network has been significantly expanded.

On 13 February 2013, flydubai announced that it was in talks with Boeing and Airbus for a 50-aircraft order.[6][7] On 19 June 2013, the airline announced that it would be adding Business Class service to its flights.[8] The Business class cabin would feature 12 seats between aisle and window, three-course meals, 12-inch televisions, a business class lounge, Italian leather seats to its offering in a bid to cater to business travellers in the emirate, access to more than 200 films, and power outlets suitable for plugs from over 170 countries.[9][10]

Corporate affairs

Management and ownership

The company was formed on 19 March 2008 as a venture by the Government of Dubai. The Government of Dubai also owns Emirates Airlines; however, the common ownership is the only connection between the two airlines. Even though the airline did get some help from its sister airline initially, it has been run independently since. Also, there was an initial move of executives, but the major bulk of the hiring comes from outside the Emirates group.[11]

The CEO of the company is Ghaith Al-Ghaith, who spent over 22 years with Emirates.[11] The chair of the company is Ahmed bin Saeed Al Maktoum, who is also the chairman of the Emirates group.

Headquarters

flydubai operates entirely out of Dubai and currently has its headquarters in Terminal 2 at Dubai International Airport.[12] Initially, flydubai had intentions to operate from the new Al-Maktoum International Airport in the Dubai World Centre in Jebel Ali.[12]

Business trends

The key trends for flydubai over recent years are shown below (as at year ending 31 December):

2012 2013 2014 2015
Turnover (AED m) 2,778 3,700 4,400 4,900
Profits (AED m) 151.9 222.8 250 100.7
Number of passengers (m) 5.10 6.82 7.25 9.04
Number of aircraft (at year end) 28 36 43 50
Number of destinations 52 66 86 95
Notes/sources [13] [14] [15] [16]

Destinations

Main article: Flydubai destinations

As of May 2015, flydubai serves a total of 94 destinations.[17] The airline does not try to poach customers from its sister airline Emirates and aims to serve destinations on new routes that previously did not exist, linking Dubai with the home country of guest workers and low cost travel destinations.

The airline currently has one hub and operates out of Terminal 2 of Dubai International Airport.[11] However, to accommodate for the growing airline and the expansion of the national airline at DXB, flydubai began to operate flights out of Al-Maktoum International (DWC) from 25 October 2015. The airline began with 70 flights per week to Amman, Beirut, Chittagong, Doha, Kathmandu, Kuwait and Muscat from DWC.[18]

Fleet

Flydubai Boeing 737-800 approaching Dubai

At the Farnborough Air Show in July 2008, the airline ordered 50 Boeing 737-800s valued at approximately US$3.74 billion with substitution rights to convert its 737-800 orders to 737-900ERs (extended range) in the future.[19]

In November 2010, flydubai agreed a sale and leaseback deal with Avolon on another four 737-800s.[20]

On 17 November 2013 at the Dubai Airshow, Boeing and flydubai announced a commitment for about 100 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft. This commitment was valued at about US$11.4 billion at list prices, making it the largest ever Boeing single-aisle airliner purchase in the Middle-East.[21]

On 6 January 2014, flydubai finalised its Boeing 737 MAX order. The order was finalised with an order for 75 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft, along with the purchase rights for 25 more Boeing 737 MAX aircraft. This order is valued at US$8.8 billion at list prices.[22]

Current

As of July 2016, the flydubai fleet consists of the following aircraft:[23]

 flydubai fleet
Aircraft In service Orders Passengers Notes
C Y Total
Boeing 737-800 52 8 – 189 189
12 162 174
Boeing 737 MAX 8 — 75[24]
TBA
Total 52 83

Livery

FlyDubai Boeing 737-800 at Vnukovo International Airport

The airline began in 2009 and has maintained a uniform livery on its fleet. The livery has the company website "flydubai.com" printed on the front. The airline has not issued any special livery design yet.

In-flight features

The flydubai safety video features characters from the computer-animated Emirati television series Freej.[25] The central character in the video is a flight attendant named Maya.[26]

Economy class

Full meal service is provided on flights to Bangkok, Prague, Bratislava, Bucharest, Belgrade, Sarajevo, Sofia, Zagreb & on the eastern African flights to Zanzibar, Dar es-Salaam, Entebbe, Kigali, Bujumbura and Juba. Alcoholic beverages and additional snacks can be purchased after main service has finished.

On other flights within the network, passengers can pre-book a hot meal, and on flights over 3 hours and on shorter flights, a full menu of wraps and sandwiches is available. Purchases can be made from the crew or from the personal touch screens in each seat.

Duty-free goods are sold on board, and the selection changes every season.

Business class

In June 2012 it was announced that business class would be added as a service.[27] As of June 2015 85 of flydubai's destinations have the business class service. Each business class equipped aircraft contains 12 seats with a seat pitch of 42 inches. Along with a wider seat, on board the airline offers services such as: a choice of snacks, meals and drinks; access to more than 200 films, a power outlet, blankets and pillows and noise-cancelling headphones. The Business Class services also extend at selected airports. At selected airports they offer priority check-in and fast track through security checks.[28]

On 6 July 2014, flydubai announced the opening of their business lounge at Dubai International Airport.[29] The lounge is located in Terminal 2 and has a free Wi-Fi, Refreshments and Snacks.[30]

Ground handling

flydubai passengers can transfer their baggage to connecting Emirates and Flydubai flights when checking-in.[31]

Accidents and incidents

See also

References

  1. ↑ "flydubai 2014 profits jump 19%". Emites 24/7. Retrieved 10 June 2015.
  2. ↑ "سياسة الخصوصية." flydubai. Retrieved on August 10, 2011.
  3. 1 2 "Terms and conditions." flydubai. Retrieved on 21 June 2010. "The website is owned and operated by Flydubai, whose principal office is at Dubai International Airport, Terminal 2, PO Box 353, Dubai, United Arab Emirates. Flydubai is a Dubai corporation formed by the government of Dubai in July 2008."
  4. ↑ "flydubai destinations." flydubai. Retrieved on June 27, 2013.
  5. ↑ "Confident flydubai preparing for takeoff". Retrieved 9 May 2015.
  6. ↑ "Budget Carrier FlyDubai In Talks For 50 Aircraft Order." Reuters. Retrieved on June 27, 2013.
  7. ↑ "FlyDubai Considers 50 New Aircraft." Gulf News. Retrieved on June 27, 2013.
  8. ↑ "Introducing Business Class." FlyDubai. Retrieved on June 27, 2013.
  9. ↑ "FlyDubai Announces Of New Business Class Service." 7DaysInDubai. Retrieved on June 27, 2013.
  10. ↑ "FlyDubai Introduces Business Class Services." Gulf News. Retrieved on June 27, 2013.
  11. 1 2 3 "Flydubai - UAE's low-cost growth driver". Flight Global. 28 June 2010. Retrieved 10 June 2015.
  12. 1 2 "Flydubai Facts". Retrieved 10 June 2015.
  13. ↑ "flydubai a success story". flydubai. 13 February 2013. Retrieved 10 June 2015.
  14. ↑ "flydubai announces 47 per cent profit increase over 2012 Results". Flydubai. 2014-03-03. Retrieved 10 June 2015.
  15. ↑ "2014 sees flydubai achieve increased revenues of AED 4.4 billion up 19.1% and profits of AED 250 million". flydubai. 2015-03-03. Retrieved 10 June 2015.
  16. ↑ "flydubai announces fourth full-year of profitability and 25% increase in passenger numbers". flydubai. Retrieved 2016-02-17.
  17. ↑ "Destinations | flydubai | Choose Your Destination". flydubai. Retrieved 2014-01-06.
  18. ↑ "Flydubai to increase flights from Dubai World Central". The National. 4 August 2015. Retrieved 5 August 2015.
  19. ↑ Boeing, Flydubai Announce Next-Generation 737 Order
  20. ↑ "Flydubai and Avolon sign sale/leaseback - Airfinance Journal - November 2010". Retrieved 9 May 2015.
  21. ↑ "Boeing". Retrieved 9 May 2015.
  22. ↑ "Boeing". Retrieved 9 May 2015.
  23. ↑ "Flydubai Fleet in Planespotters.net". planespotters.net. 30 May 2015. Retrieved 30 May 2015.
  24. ↑ "flydubai finalizes order for 75+25 B737 MAX 8s, 11 B737-800NGs". ch-aviation.ch. 2014-01-01. Retrieved 2014-01-08.
  25. ↑ "FlyDubai Premieres Exclusive Safety Video Featuring 3D Emirati TV Series FREEJ ." flydubai. 19 December 2011. Retrieved on 20 November 2012.
  26. ↑ "Maya by Freej." Flydubai Shop. Retrieved on March 21, 2016.
  27. ↑ "Flydubai FAQs". Dubai Faqs.
  28. ↑ "Flydubai Business Class". flydubai. Retrieved 10 June 2015.
  29. ↑ "flydubai's Business Lounge open for business". flydubai. 6 July 2014. Retrieved 10 June 2015.
  30. ↑ "flydubai Business class lounge". flydubai. flydubai. Retrieved 10 June 2015.
  31. ↑ "Flydubai DT review". Destination Travel. Retrieved 10 June 2015.
  32. ↑ "Boeing Hit by Gunfire in Baghdad". Airliner World: 83. March 2015.
  33. ↑ "ASN Aircraft accident Boeing 737-8KN A6-FDN Rostov Airport (ROV)". Aviation Safety Network. Retrieved 19 March 2016.
  34. ↑ Baldwin, Derek (19 March 2016). "Flydubai crash surprising as airline has excellent safety record, Dubai-based analyst says". Gulf News. Dubai. Retrieved 19 March 2016.
  35. ↑ "Boeing 737-800 А6-FDN 19.03.2016". Interstate Aviation Committee. 19 March 2016. Retrieved 19 March 2016.

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