Grammy Award

For the classical music award presented by Gramophone magazine, see Gramophone Award.
Grammy Awards
58th Annual Grammy Awards
Awarded for Outstanding achievements in the music industry
Country United States
Presented by The Recording Academy
First awarded May 4, 1959 (1959-05-04) (as Gramophone Award)
Official website grammy.com
Television/Radio coverage
Network NBC (1959–1970)
ABC (1971–1972)
CBS (1973–present)

A Grammy Award (originally called Gramophone Award), or Grammy, is an honor awarded by The Recording Academy to recognize outstanding achievement in the mainly English-language music industry. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest. It shares recognition of the music industry as that of the other performance awards such as the Emmy Awards (television), the Tony Awards (stage performance), and the Academy Awards (motion pictures).

The first Grammy Awards ceremony was held on May 4, 1959, to honor the musical accomplishments by performers for the year 1958. Following the 2011 ceremony, The Academy overhauled many Grammy Award categories for 2012. The 58th Grammy Awards were held on February 15, 2016, at the Staples Center in Los Angeles.

History

The Grammys had their origin in the Hollywood Walk of Fame project in the 1950s.[1][2] As the recording executives chosen for the Walk of Fame committee worked at compiling a list of important recording industry people who might qualify for a Walk of Fame star, they realized there were many more people who were leaders in their business who would never earn a star on Hollywood Boulevard. The music executives decided to rectify this by creating an award given by their industry similar to the Oscars and the Emmys. This was the beginning of the National Academy of Recording Arts and Sciences. After it was decided to create such an award, there was still a question of what to call it; one working title was the Eddie, to honor the inventor of the phonograph, Thomas Edison. They finally settled on using the name of the invention of Emile Berliner, the gramophone, for the awards, which were first given for the year 1958.[3][4][5]

The first award ceremony was held simultaneously in two locations on May 4, 1959 - Beverly Hilton Hotel in Beverly Hills California, and Park Sheraton Hotel in New York City,[6] and 28 Grammys were awarded. The number of awards given grew and fluctuated over the years with categories added and removed, at one time reaching over 100.[7] The second Grammy Awards, also held in 1959, was the first ceremony to be televised,[8] but the ceremony was not aired live until the 13th Annual Grammy Awards in 1971.[9]

Gramophone trophy

The gold-plated trophies, each depicting a gilded gramophone, are made and assembled by hand by Billings Artworks in Ridgway, Colorado. In 1990 the original Grammy design was revamped, changing the traditional soft lead for a stronger alloy less prone to damage, making the trophy bigger and grander.[10] Billings developed a zinc alloy named grammium, which is trademarked.[11] The trophies with the recipient's name engraved on them are not available until after the award announcements, so "stunt" trophies are re-used each year for the broadcast.[12]

By February 2009, 7,578 Grammy trophies had been awarded.[13]

Categories

The "General Field" are four awards which are not restricted by genre.

The only two artists to win all four of these awards are Christopher Cross, who won all four in 1981, and Adele, who won the Best New Artist award in 2009 and the other three in 2012.

Other awards are given for performance and production in specific genres, as well as for other contributions such as artwork and video. Special awards are given for longer-lasting contributions to the music industry.

Because of the large number of award categories (78 in 2012, 81 in 2013 and 82 in 2014), and the desire to feature several performances by various artists, only the ones with the most popular interest - typically about 10 to 12, including the four General Field categories and one or two categories in the most popular music genres (i.e. pop, rock, country, rap) - are presented directly at the televised award ceremony. The many other Grammy trophies are presented in a pre-telecast 'Premiere Ceremony' earlier in the afternoon before the Grammy Awards telecast.

2012 category restructuring

On April 6, 2011, The Recording Academy announced a drastic overhaul of many Grammy Award categories for 2012.[14] The number of categories was cut from 109 to 78. The most important change was the elimination of the distinction between male and female soloists and between collaborations and duo/groups in various genre fields (pop, rock, R&B, country, and rap). Also, several categories for instrumental soloists were discontinued. Recordings in these categories now fall under the general categories for best solo performances.

In the rock field, the separate categories for hard rock and metal albums were combined and the Best Rock Instrumental Performance category was eliminated due to a waning number of entries.

In R&B, the distinction between best contemporary R&B album and other R&B albums has been eliminated. They now feature in one, general Best R&B Album category.

In rap, the categories for best rap soloist and best rap duo or group have been merged into the new Best Rap Performance category.

The most eliminations occurred in the roots category. Up to and including 2011, there were separate categories for various regional American music forms, such as Hawaiian music, Native American music and Zydeco/Cajun music. Due to the consistently low number of entries for these categories, The Recording Academy decided to combine all these music variations into the new Best Regional Roots Music Album, including polka, which lost its own separate category in 2009.[15][16]

In the same genre field, the traditional and contemporary blues categories and the traditional and contemporary folk categories each were consolidated into one per genre, due to the number of entries and given the challenges in distinguishing between contemporary folk and Americana, and contemporary and traditional blues. In the world music genre field, the traditional and contemporary categories also merged.

In the classical genre field, its main category Best Classical Album was discontinued because most recipients in this category had also won in one of the other classical categories for the same album. Classical recordings are now eligible for the main Album of the Year category.

There were also a few minor name changes to better reflect the nature of the separate categories. It was determined by the Recording Academy that the word "gospel" in the gospel genre field tends to conjure up the images and sounds of traditional soul gospel and leaves out the current contemporary Christian music (CCM). Therefore, the genre field and some categories were renamed as Gospel/Contemporary Christian Music.[17]

Since 2012, there have been a small number of adjustments made to the list of categories and genre fields. The number of categories has gone up from 78 in 2012 to 83 in 2015.

Entry process and selection of nominees

Media companies registered with the National Academy of Recording Arts and Sciences and individual members of NARAS (artists and other professionals working in the industry who meet certain criteria) may enter recordings for consideration. Entries are made online and a physical copy of the work is sent to NARAS. Once a work is entered, reviewing sessions are held, involving more than 150 experts from the recording industry, to determine whether the work is entered in the correct category.

The resulting lists of eligible entries are circulated to Voting Members, each of whom may vote to nominate in the general fields (Record of the Year, Album of the Year, Song of the Year, and Best New Artist) and in no more than nine out of 30 other fields on their ballots. The five recordings that earn the most votes in each category become the nominees, while in some categories (craft and specialized categories) there are review committees in place that determine the final 5 nominees.[18] There may be more than five nominees if there is a tie in the nomination process.

Whereas members of the Academy of Motion Picture Arts and Sciences are generally invited to screenings or are sent DVDs of movies nominated for Oscars, NARAS members do not receive nominated recordings. Instead, they receive access to a private online listening function.

Final voting

After nominees have been determined, final voting ballots are sent to NARAS voting members, who may then vote in the general fields and in no more than nine of the 30 fields. Members are encouraged, but not required, to vote only in their fields of expertise. Ballots are tabulated secretly by the major independent accounting firm Deloitte Touche Tohmatsu.[19] Following the tabulation of votes the winners are announced at the Grammy Awards. The recording with the most votes in a category wins and it is possible to have a tie. Winners are presented with the Grammy Award and those who do not win are given a medal for their nomination.

In both voting rounds, Academy members are required to vote based upon quality alone, and not to be influenced by sales, chart performance, personal friendships, regional preferences or company loyalty. The acceptance of gifts is prohibited. Members are urged to vote in a manner that preserves the integrity of the Academy and their member community. Although registered media companies may submit entries they may not vote in either round of voting.

The eligibility period for the 59th Annual Grammy Awards is October 1, 2015 to September 30, 2016.

Venue

Prior to 1971, the Grammy Award ceremonies were held in different locations on the same day. Originally New York City and Los Angeles were the host cities. Chicago joined being a host city in 1962, and then Nashville became the fourth location in 1965.

The 1971 ceremony, held at the Hollywood Palladium in Los Angeles, was the first to take place in one location. The ceremony was then moved to Madison Square Garden's Felt Forum in New York City, and then Nashville's Tennessee Theatre in the following two years. Then from 1974 to 2003, the Grammys were held in various venues in New York City and Los Angeles. Notable locations included New York City's Madison Square Garden and Radio City Music Hall; and Los Angeles's Shrine Auditorium, the Staples Center and the Hollywood Palladium.

In 2004, the Staples Center became the permanent home of the award ceremonies. The Grammy Museum was built across the street from Staples Center in LA Live to preserve the history of the Grammy Awards. Embedded on the sidewalks at the museum streets are bronze disks, similar to the Hollywood Walk of Fame, honoring each year's top winners, Record of the Year, Best New Artist, Album of the Year, and Song of the Year.

The awards ceremony forces the Los Angeles Kings, Los Angeles Lakers & Los Angeles Clippers to play an extended length of road games.

Leading winners

Main article: Grammy Award records

With 31 Grammy Awards, Sir Georg Solti is the artist with the most Grammy wins.[20] Alison Krauss is the biggest winner among female artists with 27 awards.[21] U2, with 22 Grammy Awards, holds the record for most awards won by a group.[22]

Criticism

The Grammy Awards has received criticism from various recording artists and music journalists.

When Pearl Jam won a Grammy in the category Best Hard Rock Performance in 1996, the band's lead singer Eddie Vedder commented on stage: "I don't know what this means. I don't think it means anything."[23] Glen Hansard, leader of the Irish rock group The Frames, stated in 2008 that the Grammys represent something outside of the real world of music "that's fully industry based." He said he wasn't that interested in attending that year's ceremony, even though he had been nominated for two different awards.[24] Maynard James Keenan, lead singer of metal band Tool, did not attend the Grammy Awards ceremony to receive one of their awards. He explained his reasons:

I think the Grammys are nothing more than some gigantic promotional machine for the music industry. They cater to a low intellect and they feed the masses. They don't honor the arts or the artist for what he created. It's the music business celebrating itself. That's basically what it's all about.[25]

They have also been criticized for generally awarding or nominating more commercially successful albums rather than critically successful albums.[26][27] In 1991, Sinead O'Connor became the first musician to refuse a Grammy, boycotting the ceremony after being nominated for Record of the Year, Best Female Pop Vocal Performance, and Best Alternative Musical Performance. O'Connor would go on to win the latter category. She said that her reasoning came from the Grammys' extreme commercialism.[28]

In 2011, Los Angeles Times journalist Randall Roberts criticised the exclusion of Kanye West's My Beautiful Dark Twisted Fantasy from Album of the Year category nominations for the 54th Grammy Awards. He described West's album as "the most critically acclaimed album of the year, a career-defining record".[29] Roberts went on to criticize the Grammy Awards for being "mired in the past" and out of touch with "new media" and trends amongs music listeners such as music sharing, stating:

The major nominations for the 54th annual awards clearly show that the recording academy has been working overtime to be all-inclusive, but more significantly, they also reveal a deep chasm between its goals and the listening habits of the general population... [T]he focus is still on the old music industry model of cash-cow hits, major label investments and commercial radio...[29]

In an article for Time, journalist Touré also responded to the snub and expressed his general displeasure with the awards, stating "I don't pretend to understand the Grammys. I have never been able to discern a consistent logic around who gets nominated or who gets statues. I comprehend the particular logic of the Oscars, but not the big awards for music. My normal state of confusion around what drives Grammy decisions was exponentialized this week when, to the shock of many, Kanye's masterpiece My Beautiful Dark Twisted Fantasy was not nominated for a Grammy for Album of the Year."[30] He went on to compare understanding the Grammy Awards to Kremlinology and commented on The Recording Academy's exclusion of more "mature" hip hop albums as Album of the Year nominees, noting that it occasionally opts to nominate "pop-friendly" hip hop albums instead.[30]

In a 2011 profile for The New York Times following the 53rd Grammy Awards, frontman Justin Vernon of indie band Bon Iver was asked his opinion of the Grammys and how he would react to a nomination for his group, to which he responded,

You know I was thinking about that a couple of months ago, someone asked me that, and I was like "I would go and I would" – and I don't think the Bon Iver record is the kind of record that would get nominated for a Grammy – "I would get up there and be like, 'This is for my parents, because they supported me,' because I know they would think it would be stupid of me not to go up there. But I kinda felt like going up there and being like: "Everyone should go home, this is ridiculous. You should not be doing this. We should not be gathering in a big room and looking at each other and pretending that this is important." That's what I would say.[31]

He reaffirmed this sentiment and commented about the Grammys, saying:

[Ninety-eight] percent of the people in that room, their art is compromised by the fact that they're thinking that, and that they're hoping to get that award. And who is that award given by? It's like they think it's literally handed down by the musical-history gods. And I don't know who the voters are. Like, I have a friend who's a voter who was like, "I had to be a voter because I don't trust the other voters." And I was like, "Me either!" And it's just not important and people spend too much time thinking about it.[31]

Bon Iver subsequently received four nominations in November for the 54th Grammy Awards.[31] After winning the award, Vernon said in his acceptance, "It's really hard to accept this award. There's so much talent out here [...] and there's a lot of talent that's not here tonight. It's also hard to accept because you know, when I started to make songs I did it for the inherent reward of making songs, so I'm a little bit uncomfortable up here."[32]

In his article "Everything Is Praised Again", Jon Caramanica of The New York Times criticized Grammy voters for being "conservative" and disregarding more "forward-looking" music, and wrote in response to the 54th Grammy Awards, "for the umpteenth time, the Grammys went with familiarity over risk, bestowing album of the year honors (and several more) on an album that reinforced the values of an older generation suspicious of change."[33] He cited the Grammy successes of Lauryn Hill's The Miseducation (1999), Norah Jones' Come Away with Me (2003), and Adele's 21 (2011) as examples of "the Grammys dropp[ing] a boatload of awards on a young female singer-songwriter and her breakthrough album." Of Kanye West's absence from the ceremony, Caramanica stated, "He didn't even bother to show up for the broadcast, which was well enough, because hip-hop was almost completely marginalized".[33]

In an article for The Huffington Post, music executive and author Steve Stoute criticized the Recording Academy and the Grammy Awards for having "lost touch with contemporary popular culture" and noted "two key sources" for it: "(1) over-zealousness to produce a popular show that is at odds with its own system of voting and (2) fundamental disrespect of cultural shifts as being viable and artistic."[34] Stoute accused them of snubbing artists with more cultural impact, citing respective losses by the critical and commercial successes in Eminem's The Marshall Mathers LP (2000) and Kanye West's Graduation (2007) in the Album of the Year category, and stated:

As an institution that celebrates artistic works of musicians, singers, songwriters, producers and technical specialists, we have come to expect that the Grammys upholds all of the values that reflect the very best in music that is born from our culture. Unfortunately, the awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate. [...] While there is no doubt in my mind of the artistic talents of Steely Dan or Herbie Hancock, we must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation. It is this same cultural impact that acknowledged the commercial and critical success of Michael Jackson's Thriller in 1984.[34]

The Grammys' eligibility period – which runs from October 1 to September 30 each year[35] – is also a perennial source of complaints and confusion. Because records that drop in the last quarter of a given year are not eligible for that year's awards, fans often think a favorite artist has been snubbed (e.g., Adele, whose 25 was released in November 2015 and so was not nominated that year despite massive sales[36]). Conversely, the same issue means that the Grammys often recognize work that no longer feels current by the time it wins. Taylor Swift's 1989, for example, won Album of the Year in 2016, even though the album dropped in October 2014.[37]

TV broadcasts and ratings

Prior to the first live Grammys telecast in 1971 on ABC, a series of filmed annual specials in the 1960s called The Best on Record were broadcast on NBC. The first Grammy Award telecast took place on the night of November 29, 1959, as an episode of the NBC anthology series NBC Sunday Showcase, which was normally devoted to plays, original TV dramas, and variety shows. Until 1971, awards ceremonies were held in both New York and Los Angeles, with winners accepting at one of the two. Pierre Cossette bought the rights to broadcast the ceremony from the National Academy of Recording Arts and Sciences and organized the first live telecast.[38] CBS bought the rights in 1973 after moving the ceremony to Nashville, Tennessee; the American Music Awards were created for ABC (by Dick Clark) as a result.

The Recording Academy announced on June 21, 2011 that it had reached a new deal with CBS to keep the awards show on the network for another 10 years. As part of the new contract the network also airs a "nominations concert" special in the last week of November where the nominees are released during the special that is exclusive to CBS, rather than the traditional early-morning press conference with a release of the nominations seen with most major awards ceremonies which any network takes as part of a press pool. Beginning in 2006, the number of viewers was counted in live+SD.[39]

Year Viewers (Millions) Rating/Share (Households) Average Ad Price (30s) Source(s)
2016 24.95 7.7/22 $1,200,000 [40]
2015 25.30 8.5/23 $1,000,000 [41][42]
2014 28.51 9.9/25 $800,000-$850,000 [43][44][45]
2013 28.37 10.1/25 $850,000-$900,000+ [45][46]
2012 39.91 14.1/32 $766,000 [47][48]
2011 26.55 10.0/25 $630,000 [44][49][50]
2010 25.80 TBD $426,000 [44][51]
2009 19.04 10.3/16 $592,000 [39]
2008 17.18 10.3/16 $572,700 [39]
2007 20.05 12.1/19 $557,300 [39]
2006 17.00 10.9/17 $675,900 [39]
2005 18.80 11.6/18 $703,900 [39]
2004 26.29 15.7/24 $654,600 [39]
2003 24.82 14.7/23 $610,300 [39]
2002 18.96 11.9/19 $573,900 [39]
2001 26.65 16.7/26 $574,000 [39]
2000 27.79 17.3/27 $505,500 [39]
1999 24.88 16.6/26 $472,000 [39]
1998 25.04 17.0/27 $315,600 [39]
1997 19.21 13.4/22 $346,300 [39]
1996 21.50 14.6/23 $304,800 [39]
1995 17.27 11.8/19 $399,100 [39]
1994 23.69 16.1/24 $407,700 [39]
1993 29.87 19.9/31 $401,500 [39]
1992 23.10 16.2/27 $352,900 [39]
1991 28.89 18.8/31 $319,200 [39]
1990 28.83 18.9/31 $330,600 [39]
1989 23.57 16.0/26 $318,300 [39]
1988 32.76 21.1/33 $299,900 [39]
1987 27.91 18.3/27 $264,200 [39]
1986 30.39 20.3/32 $205,500 [39]
1985 37.12 23.8/35 N/A [39]
1984 51.67 30.8/45 N/A [39]
1983 30.86 25.6/33 N/A [39]
1982 24.02 18.2/29 N/A [39]
1981 28.57 21.2/34 N/A [39]
1980 32.39 23.9/39 N/A [39]
1979 31.31 21.9/34 N/A [39]
1978 N/A 26.6/44 N/A [39]
1977 28.86 21.3/38 N/A [39]
1976 N/A 23.8/47 N/A [39]
1975 N/A 16.4/30 N/A [39]
1974 N/A 30.3/52 N/A [39]

The Grammys and record sales

When the televised Grammys came into renown in 1975, a relationship between Grammy Award winners and subsequent record sales began.[52] Many articles of Billboard magazine communicate the commercial impact of winning a Grammy—improved record sales.[53]

However, it was not until after 1984 that Grammy recipients' records displayed a substantial increase in sales. This was largely due to an agreement made by NARAS and the National Association of Record Merchandisers (NARM). Under this agreement "record labels provided stickers, posters and other point-of-purchase material emblazoned 'Grammy Nominee' or 'Grammy Award Winner' that retailers could use in order to improve marketing effects."[52]

Notes and references

  1. ↑ "Hollywood Walk of Fame History". Los Angeles Times. Retrieved May 21, 2011.
  2. ↑ "Hollywood Walk of Fame History". Hollywood Walk of Fame. Retrieved May 21, 2011.
  3. ↑ Thomas, Bob (April 8, 1959). "Record Academy Plans TV Spectacular of Its Own". Ocala Star-Banner. Retrieved January 29, 2011.
  4. ↑ "Recording Stars Plan Eddie To Join Oscar And Emmy". The Deseret News. August 9, 1957. Retrieved February 2, 2011.
  5. ↑ "Bronze Stars Begot Grammy". The Robesonian. February 22, 1976. Retrieved May 2, 2011.
  6. ↑ "Grammy Awards 1959 (May)". Grammy.
  7. ↑ "Grammys history and winners through the years". Los Angeles Times. January 28, 2015.
  8. ↑ "Grammy Awards 1959". Grammy.
  9. ↑ "Grammy Awards 1971". Grammy.
  10. ↑ "Making the Grammy". Billingsartworks.com. 2006. Retrieved August 28, 2010.
  11. ↑ Williams, Nick (February 13, 2016). "And the Grammy Comes From...". Billboard. 128 (4): 56–57.
  12. ↑ "About Billings Artworks". Billingsartworks.com. 2006. Retrieved August 28, 2010.
  13. ↑ "Neil Portnow's 50th Grammy's Telecast Remarks". grammy com. February 10, 2008. Retrieved August 28, 2010.
  14. ↑ Grammy.org, 6 June 2011
  15. ↑ "Grammy board axes polka category to stay 'relevant and responsive'". CBC News. June 4, 2009. Archived from the original on June 10, 2009. Retrieved July 20, 2010.
  16. ↑ Sisario, Ben (June 5, 2009). "Polka Music Is Eliminated as Grammy Award Category". The New York Times. The New York Times Company. p. C5. Retrieved October 18, 2010.
  17. ↑ Grammy announcement, 6 April 2011
  18. ↑ "Grammy Awards Voting Process". Retrieved 17 January 2014.
  19. ↑ "Grammy Awards Voting Process". grammy com. Retrieved August 28, 2010.
  20. ↑ Tommasini, Anthony (February 23, 2003). "Music: the Grammys/Classical; Fewer Records, More Attention". The New York Times. Retrieved August 28, 2010.
  21. ↑ Todd Leopold CNN (February 9, 2009). "Plant, Krauss rise with 'Raising Sand' at Grammys". CNN. Retrieved August 28, 2010.
  22. ↑ Michael Paolette, Gail Mitchell, Melinda Newman (February 18, 2006). "U2's Big Grammy Night". Billboard. Retrieved July 20, 2015.
  23. ↑ Travers, Peter. "Grammy & The Movies". Rolling Stone. February 8, 2008.
  24. ↑ Martens, Todd (February 6, 2008). "Glen Hansard, Eddie Vedder crash Grammy Awards". Los Angeles Times. Archived from the original on February 2013.
  25. ↑ Gabriella (July 2002). "Interview with Maynard James Keenan of Tool". NY Rock.
  26. ↑ Deitz, Jason (February 10, 2011). 2011 Grammy Awards: A Closer Look at Key Nominees. Metacritic. Archived from the original on February 25, 2011.
  27. ↑ Daniel, Josh (February 22, 2001). Yes, But Why Are the Grammys So Awful?. Slate. Retrieved on February 25, 2011.
  28. ↑ Johnny Firecloud (2011-02-07). "The Grammys Top 10 Bashers & Boycotters". CraveOnline. Retrieved 2014-01-13.
  29. 1 2 Roberts, Randall (November 30, 2011). "Critic's Notebook: Grammy Awards? Your granny's awards". Los Angeles Times. Retrieved December 1, 2011.
  30. 1 2 Touré (December 2, 2011). "Touré: Why The Grammys Snubbed Kanye West's Twisted Fantasy". Time. Retrieved January 31, 2012.
  31. 1 2 3 Caramanica, Jon (December 2, 2011). "The Bon Iver Grammy Quandary". The New York Times. The 6th Floor. Retrieved December 5, 2011.
  32. ↑ Lee, Amy (February 13, 2012). "Grammys 2012: Bon Iver Wins Best New Artist, Feels Conflicted About It". The Huffington Post. Retrieved February 14, 2012.
  33. 1 2 Caramanica, Jon (February 13, 2012). "At the 54th Grammy Awards, Everything Old Is Praised Again". The New York Times. Retrieved February 14, 2012.
  34. 1 2 Stoute, Steve (February 20, 2011). "Steve Stoute: An Open Letter to Neil Portnow, NARAS and the Grammy Awards". The Huffington Post. Retrieved February 14, 2012.
  35. ↑ "FAQs". The GRAMMYs. Retrieved 2016-02-16.
  36. ↑ "Adele Grammys Snub: Why Wasn't She Nominated for 2016 Awards for '25'". The Hollywood Reporter. Retrieved 2016-02-16.
  37. ↑ "The Truth Behind This Year's Maddening Grammy Nominations". BuzzFeed. Retrieved 2016-02-16.
  38. ↑ Ehrlich, Ken (2007). At The Grammys: Behind the Scenes at Music's Biggest Night. Hal Leonard Books. ISBN 978-1-4234-3073-5.
  39. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 "Grammy Awards TV Ratings Nielsen Ratings - Ratings". TVbytheNumbers.Zap2it.com. 2010-01-28. Retrieved 2015-07-30.
  40. ↑ Porter, Rick (February 15, 2016). "TV Ratings Monday: Grammy Awards dominate, 'X-Files' and 'Castle' take hits [Updated]". TVbytheNumbers. Retrieved February 16, 2016.
  41. ↑ "TV Ratings Sunday: (Updated) Grammy Awards Slide from 2014 + 'Mulaney' Rises as 'The Simpsons' & 'Family Guy' Fall - Ratings". TVbytheNumbers.Zap2it.com. Retrieved 2015-07-30.
  42. ↑ "Grammys 2015: Target's Imagine Dragons Commercial Break Cost About $8 Million". Billboard. 2015-02-09. Retrieved 2015-07-30.
  43. ↑ Rick Kissell (2014-01-27). "Grammys Ratings: Grammy Awards Show Viewership Reaches 2nd Largest Since 1993". Variety. Retrieved 2015-07-30.
  44. 1 2 3 "• Average cost of a TV commercial during the Grammy Awards 2014 | Statistic". Statista.com. 2015-07-21. Retrieved 2015-07-30.
  45. 1 2 "2014 Grammy Commercials Sold For As High As Record $1 Million (Exclusive)". Billboard. 2014-01-23. Retrieved 2015-07-30.
  46. ↑ "TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated) - Ratings". TVbytheNumbers.Zap2it.com. Retrieved 2015-07-30.
  47. ↑ Andreeva, Nellie (2012-02-13). "Whitney Houston Tragic Grammys Draw 39.9 Million Viewers, Second Most Watched Ever". Deadline. Retrieved 2015-07-30.
  48. ↑ "Grammy Ad Rates Climb to Record $900,000 Per Spot". Billboard. 2013-02-07. Retrieved 2015-07-30.
  49. ↑ Carina MacKenzie (2011-02-14). "Ratings: Grammy Awards most viewed since 2001". Zap2It. Retrieved 2015-07-30.
  50. ↑ "TV Ratings Broadcast Top 25: Grammy Awards, Modern Family, Glee, American Idol, NCIS Top Week 21 Viewing - Ratings". TVbytheNumbers.Zap2it.com. Retrieved 2015-07-30.
  51. ↑ "Grammy's 2010 Ratings: 25.8 Million Viewers, Highest Since 2004". Huffingtonpost.com. February 1, 2010. Retrieved 2015-07-30.
  52. 1 2 Watson, Mary (2006). "Award Ceremony as an Arbiter of Commerce and Canon in the Popular Music Industry". Popular Music. 1 (25): 41–56. doi:10.1017/S0261143005000747.
  53. ↑ Hampp, Andrew (2013). "Grammys Bump More Than Sales". Billboard Magazine: 27.

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