HEVC Advance

HEVC Advance
Industry Licensing Administration
Founded April 2015 (2015-04)[1]
Headquarters Boston[1], United States
Products Licenses
Website www.hevcadvance.com

HEVC Advance is a patent licensing pool aimed at the HEVC video standard, in addition to the existing MPEG LA pool.

History

On March 26, 2015, HEVC Advance announced their HEVC license which covers 500 essential patents.[2]

On July 22, 2015, HEVC Advance announced their initial HEVC patent license program, in which royalty rates depended on the country of sale, type of device, HEVC profile, HEVC extensions, and HEVC optional features.[3][4] The HEVC Advance license had a maximum royalty rate of US$2.60 per device for Region 1 countries and a content royalty rate of 0.5% of the revenue generated from HEVC video services.[4] Region 1 countries in the HEVC Advance license include the United States, Canada, European Union, Japan, South Korea, Australia, New Zealand, and others.[4] Region 2 countries were countries not listed in the Region 1 country list.[4] The first HEVC Advance license program had a maximum royalty rate of US$1.30 per device for Region 2 countries and a content royalty rate of 0.5% of the revenue generated from applicable HEVC video services.[4] The HEVC Advance device license applied to a decoder, encoder, or combination decoder/encoder.[4]

On December 18, 2015, HEVC Advance announced a revised license program.[5][6] The changes included a reduction in device royalty rates, reduced royalty rates for distribution of HEVC content paid for by end users on a title by title basis or on a subscription basis, and a waiving of royalties on content that is free to end users, including ad supported content.[5][6] Annual royalties for a company were capped at US$40 million for devices, US$5 million for content, and US$2 million for optional features.[6]

On November 22, 2016, HEVC Advance announced a major initiative, revising their policy to allow software implementations of HEVC to be distributed directly to consumer mobile devices and personal computers royalty free, without requiring a patent license.[7][8]

Current HEVC Advance Licensors

Six companies currently hold patents in the HEVC patent pool:[9]

An additional licensor, Technicolor SA, was a member but announced in February 2016 that they had withdrawn from the patent pool[10] and would be directly licensing their HEVC patents.[11]

See also

References

  1. 1 2 Samantha Bookman (2015-08-14). "Analyst urges video industry to reject HEVC Advance patent pool". FierceOnlineVideo. Archived from the original on 2016-07-02. Retrieved 2016-02-05.
  2. ↑ "HEVC Advance Launches to Rally Critical Mass of Stakeholders to Deliver Next Generation Video Experiences". PR Newswire. 2015-03-26. Retrieved 2015-03-28.
  3. ↑ "HEVC Advance Announces Key Milestones to Support Next Era of Digital Video Creation and Distribution". PR Newswire. 2015-07-22. Retrieved 2015-07-22.
  4. 1 2 3 4 5 6 "Royalty Rates Summary" (PDF). HEVC Advance. 2015-07-22. Retrieved 2015-07-22.
  5. 1 2 "HEVC Advance Announces Revised Licensing Structure". PR Newswire. 2015-12-18. Retrieved 2015-12-20.
  6. 1 2 3 "Royalty Rates Summary" (PDF). HEVC Advance. 2015-12-18. Retrieved 2015-12-20.
  7. ↑ http://www.prnewswire.com/news-releases/hevc-advance-announces-royalty-free-hevc-software-300367212.html
  8. ↑ http://epdf.hevcadvance.com/pdf/embed?hash=84f7cae5df5424fcfbc82fb2d83fbca5
  9. ↑ https://www.hevcadvance.com/pdf/Licensor_List.pdf
  10. ↑ Dan Rayburn (2016-02-03). "Technicolor withdraws from the HEVC Advance pool to enable direct licensing of its HEVC IP portfolio". GlobeNewswire. Retrieved 2016-02-04.
  11. ↑ Joff Wild (2016-05-16). "Technicolor CIPO explains why the company left the HEVC Advance patent pool". Retrieved 2016-05-18.

External links


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