ImageWorks: The What-If Labs

ImageWorks: The What-If Labs
Epcot
Area Future World, Imagination! Pavilion
Status Operating
Opening date October 1, 1982 (ImageWorks)
1999 (ImageWorks: The What-If Labs)
Closing date 1998 (ImageWorks)
General statistics
Attraction type Interactive exhibit
Designer WED Enterprises
Music One Little Spark
Hosted by Figment
Must transfer from wheelchair

The ImageWorks is an interactive exhibit area at Epcot's Imagination! pavilion, described in the closing spiel of the original Journey Into Imagination as "the creative playground of the future". Originally, the attraction was in the upstairs area of the pavilion in the glass pyramids. After the 1999 refurbishment of the ride, a new ImageWorks was constructed downstairs by the unload for the new attraction, under the name The What-If? Labs, with a few new things to see and do.

The original ImageWorks is in fact, mostly intact, though now used for special events and storage, though late in August, the area started being used for the finale of an interactive Kim Possible activity being tested around Epcot, primarily in World Showcase.[1] The ImageWorks has also appeared at Tokyo Disneyland in the form of a gift shop for Honey, I Shrunk the Audience. All association with Kodak was removed when the company ended its sponsorship of the pavilion in 2010; the only noticeable changes should be the disappearance of Kodak signs at the attraction.[2] As of early 2012, sponsorship of the area was assumed by ColorVision, a company that operates green-screen photo kiosks in many major theme parks.[3]

In June 2016 the ImageWorks staircase area of the Imagination Pavilion reopened as a lounge for Disney Vacation Club members but the original ImageWorks is still believed to be intact as it has been walled off.[4]

Exhibits

ImageWorks (1982-1998)

The Rainbow Corridor

The original Imageworks was located on the second floor of the pavilion. It was closed and partially dismantled during the 1998 renovation of the pavilion. Some of the original equipment remains in place, but guests are no longer able to enter the second floor.

ImageWorks – The "What If" Labs (1999-present)

This Imageworks incarnation is located on the first floor of the pavilion, outside of the ride exit. The area is directly adjacent to the pavilion's gift shop. It was known as the Kodak "What If?" Labs from 1999-2010 while Kodak was a sponsor for the exhibit. The Kodak name has since been dropped.

See also

References

  1. "Epcot's Kim Possible World Showcase Adventure Preview – Photos and Video". JeffLangeDVD.com.
  2. "Kodak Ends Sponsorship of Epcot's Imagination! Pavilion — DisZine".
  3. "Colorvision International Inc.".
  4. "'Disney Vacation Club New Lounge'". Member Lounge at Epcot – Now Open!.
  5. Smith, Dave, Disney A to Z: The Official encyclopedia (New York, 1996: Hyperion), p. 151

Coordinates: 28°22′22.29″N 81°33′5.06″W / 28.3728583°N 81.5514056°W / 28.3728583; -81.5514056

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