India's Most Reputed Brands

India's Most Reputed Brands is an annual research on the Reputation of Brands based on perceptions of consumers and media. The study is published by,BlueBytes News^[4] a media analytics and Reputation Measurement company in association with TRA Research,^[5] a brand insights firm and also the publisher of The Brand Trust Report^[6] and India's Most Attractive Brands.^[7] Both companies are a part of the Comniscient Group.

Reputation, which can be thought of as a shorthand for quality, is based on the attitude of Respect exuded by the brand - revealed in terms of appropriate regard of 'value'. Bluebytes has defined Reputation as a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. Thus, in measuring Reputation, both aspects have to be considered, the attitudes of Respect as understood by the stakeholders and the media's carriage and transmission of the brand's respect.

Reports

India's Most Reputed Aviation Brands - 2016

For the Aviation Industry players in India, the sky is both the literal and metaphorical playground for their brands. In an industry where most players provide very similar services and the differentiation is barely visible, having a good Reputation is an essential part of the branding story.

Within the Aviation Industry, 21 airline brands with measureable media coverage were selected for the study. Bluebytes tracked these brands' news in all major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. More than 30,000 articles related to different Aviation brands were captured in the period between June 15, 2015 and June 16, 2016. These articles were marked for the visibility and tonality of the aviation brand to give a Perception Score. Further, the associate partner of this research, TRA Research, conducted a primary survey on understanding consumer-influencer perception of the brands on the attitude of Respect exuded for the Aviation brands through their proprietary matrix to give the Respect Score. The multiplication of these two scores gave the Bluebytes Brand Rep Score which has been used for analysis of these brands.

When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ^[8] ranks first. SpiceJet is the Most Reputed among Domestic Private Airlines in India followed by Jet Airways^[9] with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader. Emirates Brand Rep Score was 27% lower than Etihad ^[10]

India's Most Reputed Pharmaceutical Brands - 2016

Back in the 1940s, commercial production of Penicillin, and consequently its availability were severely limited. Sir Alexander Flemming envisaged a time when Penicillin would be easily available to the masses, but worried about its proper usage that could endanger human lives.

We have come a long way since the discovery and commercial production of Penicillin - the world's first miracle drug. In just seven decades, mass production of life-saving drugs has become a living reality and already contributed to saving millions of lives. India played a very important role in this the current growth of this Industry, winning the title of "Pharmacy of the World".

However, the present reputation of the Indian Pharmaceutical industry is at a very vulnerable state - a single negative media story seriously affects the brand and the industry in manifold ways. The tarnishing of Reputation has severe repercussions, especially in the Pharma Industry as millions world over depend on Indian drugs.

"India's Most Reputed Pharmaceutical Brands - 2016" is a one-of-kind study that enables Pharma brands to measure their reputation based on the perceptions of the consumer-influencers and the media. In the 2016 edition of this study, Mumbai-based Lupin^[11] is ranked India's Most Reputed Pharmaceutical brand.^[12] 51.6% behind the first ranked is Sun Pharma^[13] taking up the place of the second most Reputed Brand^[14] in India. Cipla,^[15] one of the oldest Indian Pharmaceutical companies, is ranked third with a 28.3% lower Brand Rep Score (BRS) than the previous. Hyderabad-based Dr. Reddy's Laboratories^[16] was ranked fourth in this list. UK-based bigwig, GlaxoSmithKline (GSK),ranked the Most Reputed among International brands and was fifth in the overall list.

References