Jalsha Movies
| Jalsha Movies জলসা মুভিজ় | |
|---|---|
 | |
| Launched | 16 December 2012 |
| Owned by | STAR India |
| Picture format |
576i (SDTV), 1080i (HDTV) |
| Slogan | Bānglār Sobchèyè Bôrô Cinema Hall (The Largest Cinema Hall of West Bengal) |
| Country | India |
| Language | Bengali |
| Broadcast area | India |
| Sister channel(s) |
Jalsha Movies HD STAR JalshaSTAR Movies STAR Gold Movies OK |
| Website |
www |
Availability | |
| Satellite | |
| Tata Sky (India) | Channel 848 |
| Airtel digital TV (India) | Channel 773 |
Jalsha Movies is a Bengali language movie channel operated by STAR India.[1][2] STAR India launched the 24-hour channel on 16 December 2012, after their earlier Bengali-language channel, Star Jalsha, was well received.[3]
Launch
Star India's earlier television channel, Star Jalsha (launched in September, 2008), was well received, prompting the network to launch a 24-hour Bengali movie channel,Jalsha Movies.[3] Jalsha Movies was launched on 16 December 2012. At the time there were three other Bengali language movie channels: Planet M Cinema, Sony Aath and Zee Bangla Cinema.[1]
To promote the new channel, Star put 400 promotional hoardings (billboards) in Kolkata[1] in a campaign created by Ogilvy & Mather.[1] Bengali actor Dev was selected as brand ambassador.[3] ITC Vivel became the lead partner of the channel.[1]
At the time of launch Kevin Vaz, the channel's president and general manager, stated that he expected the channel to be successful and have "a good mix of advertisers".[1] Mahendra Soni of Shree Venkatesh Films considered the channel good for the West Bengal entertainment industry,[3] feelings echoed by film producer Srikant Mohta.[3]
The first film telecast on Jalsha Movies was Awara (2012).[4] At launch the channel had a library of 350 movies, 80 percent of which were recent productions.[1] The channel also signed a 5-year contract with Shree Venkatesh Films to air their films exclusively;[1] Vaz said that this guaranteed Jalsha Movies would have at least "60-70 per cent of Bengali movies and ... all the recent hits in past 5-7 years going forward."[5]
Jalsha Movies HD was launched along with Star Jalsha HD on 14 April 2016, 'Poila Boishakh' or the Bengali New Year; they are the first Bengali HD channels in India.[6][7]
Programming
Movies
Various Bengali Movies
Sports
- ICC World Cup 2015 (Bengali Commentary)
- Indian Super League (Bengali Commentary)
References
- 1 2 3 4 5 6 7 8 "Star bets on Bengali blockbusters with Jalsha Movies". Campaign India. Retrieved 16 December 2012.
- ↑ "STAR to launch Bengali movie channel Jalsha Movies". Business Standard. Retrieved 16 December 2012.
- 1 2 3 4 5 "STAR Jalsha to launch new Bengali movie channel, 'Jalsha Movies'". Media Avatar. Retrieved 16 December 2012.
- ↑ "Star Network to launch Jalsha Movies". Exchange4Media. Retrieved 16 December 2012.
- ↑ "Jalsha Movies to set pace in the Bengali movie channel space". Indian Television (website). Retrieved 16 December 2012.
- ↑ "Star to launch HD versions of Bengali channels | TelevisionPost.com". www.televisionpost.com. Retrieved 2016-04-15.
- ↑ "Television". Indian Television Dot Com. Retrieved 2016-04-15.