James Andrews (businessman)

James Andrews is an American marketing executive and speaker on pop culture and social media.

Career

Andrews worked as a Senior Director of Marketing at Columbia Records. He went on to hold the position of Executive Vice President of Marketing at Ecko Unlimited. Andrews created SoulPurpose.com. an online community and e-mail newsletter for the entertainment industry. He sold SoulPurpose.com to Urban Box Office (UBO) in the late 90s and joined UBO as Executive Vice President.[1]

Andrews recently held the position of Vice President/Director of the Interactive Communications Division of Ketchum, a global public relations firm.[2] During his time at Ketchum, Andrews created an industry controversy with his use of the micro-blogging platform, Twitter. The controversy was covered in multiple publications.[3][4]

Andrews has been featured in Wall Street Journal and Variety.[1] He appears on CNN as a commentator on the news and social media[5] and blogs for FastCompany.com.[6]

References

  1. 1 2 Variety - UBO ups Andrews to exec veep
  2. ↑ PR Week - Senior hires at Ketchum include James Andrews
  3. ↑ Ad Age - Ketchum employee sets off a tempest in a tweetpot
  4. ↑ PR Week - Ketchum employees' Tweet causes client controversy
  5. ↑ CNN - James Andrews talks to CNN's Don Lemon about the rise of social networks as news outlets
  6. ↑ FastCompany.com Blog - Socially Networked Content: Why TV & Film Need Social Media

Interviews

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