Kantar Health

Kantar Health
Formerly called
 Kantar Healthcare
Subsidiary
Industry
Founded 2009 (2009)
Headquarters Madison Avenue, New York, United States
Area served
 Worldwide
Key people
 Lynnette Cooke (Global CEO)
Products
  • CancerMPact
  • Epi Database
  • National Health and Wellness Survey
Services Market research
Number of employees
 600[1]
Parent Kantar Group
Subsidiaries Evidências
Website kantarhealth.com

Kantar Health is a global healthcare consulting and research firm, specializing in consumer insights including patient, consumer and physician insights.[2] It is part of Kantar Group, the research, insight and consulting arm of WPP, one of the largest marketing and communications companies in the world, by revenue. The agency works with pharmaceutical, biotech, and medical device and diagnostic companies.

Company History

Founding

Kantar Health was established in 2009, one of four dedicated vertical sector operating units[3] created as part of a restructuring of Kantar Group following the acquisition of TNS in 2008.[4] It combined the TNS Healthcare, Ziment Group, Consumer Health Sciences and MattsonJack Group businesses to create a healthcare research, insight and consulting specialist to sit alongside Kantar Media, Kantar Retail and Kantar Worldpanel. The company was initially called Kantar Healthcare,[5][6] but by September 2009 the name had been dropped in favor of Kantar Health.

Acquisitions

HCI (ACNielsen HCI), a research organization focused on healthcare promotions, moved to Kantar Health in 2010 after acquisition by WPP in 2008.[7]

In 2014 Kantar Health acquired Evidências[8] (Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda.), a healthcare research company based in Brazil. Evidências specializes in “Evidence-based, health management services” and operates in all segments of the Brazilian healthcare market, including health insurers, government bodies, hospitals and providers, and pharmaceutical and medical device manufacturers. It was one of three Brazilian agencies acquired by WPP in as many weeks.[9]

In 2015 Kantar Health acquired CEEOR,[10] a research and consulting company in the Czech Republic. CEEOR specializes in analytical services to pharmaceutical, biotechnology, and healthcare industries, largely focusing on developing late phase research, such as Phase IV therapeutic use studies.[11] These employ CEEOR's proprietary electronic data capture software, ELQE.

Epi Database

Epi Database is an online epidemiology database that covers more than 190 indications in major healthcare markets around the world. The data set contains the following attributes: country, indication, year, gender, race and age. It is used by 16 of the top 20 global pharmaceutical companies, as defined by Pharmaceutical Executive magazine in 2010.[12] It is primarily used to find market potential for new drugs, make go/no go decisions, analyze licensing opportunities, and conduct drug discovery prioritization.

The database was originally launched as a MattsonJack Group product and became a Kantar Health property after the restructuring. Initially the database covered the G7 countries. The BRIC countries were added to the coverage in 2008, but under the separate Epi Database BRIC name,[13] and in 2010 Epi Database EM was launched to cover the emerging markets of Mexico and Turkey.[14] The distinction between these databases no longer exists, and all data are now included in Epi Database.

mHealth

The mHealth sector has become a significant focus, resulting in three notable projects related to mobile apps. The first was in 2012, working with Sudler & Hennessey, Hill+Knowlton Strategies and In Vivo Communications on a public health campaign in Australia. Titled "Know Your Own Skin", it consisted of an award-winning iOS app and companion website to help users track the progression of sunburn and related damage to their skin over time.[15]

The official Kantar Health app was launched in February 2016 on the Apple App Store[16] and Google Play[17] distribution platforms. It uses surveys, captured media such as photographs and biometric data to gain insights into the patient experience of participants. The app was developed with Lumi Technologies on the proprietary Lumi Says platform and won an award for the "Best Use of Mobile Technology".[18]

In 2016 consumer electronics company Withings partnered with Kantar Health to survey and collect data from Health Mate App users. A pilot study conducted over four months investigated the short-term health effects of attempting smoking cessation.[19]

References

  1. ↑ "Kantar - WPP Annual Report & Accounts 2009". WPP. Retrieved 9 September 2016.
  2. ↑ Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald (10 April 2015). "38". Advertising Media Planning: A Brand Management Approach, 4th Edition (Paperback) - Routledge (4th ed.). Routledge. p. 288. ISBN 9780765640901.
  3. ↑ "The Kantar Group to streamline client offering following TNS deal". WPP. London. 23 February 2009. Retrieved 12 August 2016.
  4. ↑ O'Carroll, Tristan (23 February 2009). "WPP's Kantar Group restructures after TNS purchase". Campaign. Retrieved 12 August 2016.
  5. ↑ "The Kantar Group: A new way of going to market". WPP. 2009. Retrieved 15 August 2016.
  6. ↑ "WPP Annual Report & Accounts 2008" (PDF). WPP. 2009. p. 21. Retrieved 15 August 2016. four specialist research units have been formed – Kantar Media, Kantar Healthcare, Kantar Retail and Kantar Worldpanel.
  7. ↑ "HCI Joins Kantar Health Unit". MrWeb. 5 February 2010. Retrieved 15 August 2016.
  8. ↑ "Kantar Health acquires health consultancy services company Evidências in Brazil". London Stock Exchange RNS. 15 September 2014. Retrieved 12 August 2016.
  9. ↑ Moss, Andrew (9 October 2014). "With a hat-trick of acquisitions, WPP is stealing a march on its rivals in Brazil". The Drum.
  10. ↑ "Kantar Health acquires CEEOR, a specialist research and consulting company based in the Czech Republic". London Stock Exchange RNS. 15 December 2015. Retrieved 12 August 2016.
  11. ↑ "Company Overview of CEEOR spol. s.r.o.". Bloomberg. Retrieved 16 August 2016.
  12. ↑ Mozeson, Mark; Wyman, Oliver; Clinton, Patrick (May 2010). "The 2010 Pharm Exec 50" (PDF). Pharmaceutical Executive. p. 2. Retrieved 15 August 2016.
  13. ↑ "MattsonJack launches EPI Database® BRIC". WPP. 25 June 2008. Retrieved 15 August 2016.
  14. ↑ "Kantar Health Launches Epi Database(R) EM". Yahoo! News. 1 November 2010. Retrieved 15 August 2016.
  15. ↑ Lince, Tim (24 September 2012). "PRIME Awards success for Hill+Knowlton Strategies". Influencing. Retrieved 12 August 2016.
  16. ↑ "Kantar Health on the App Store". App Store. Retrieved 2016-09-02.
  17. ↑ "Kantar Health - Android Apps on Google Play". play.google.com. Retrieved 2016-09-02.
  18. ↑ Cornelissen, Jens. "Winners of the 2016 MRMW Mobile Research Awards Announced". MRMW North America. Retrieved 12 August 2016.
  19. ↑ Durteste, Louis. "Is Quitting Smoking Bad For Your Health?". Withings. Retrieved 12 August 2016.

External links

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