List of Woolworths Limited companies

Woolworths Limited headquarters in the Norwest Business Park

List of Woolworths Limited companies is a compilation of the divisions, chains, and brands of Woolworths Limited, a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the second-largest company in Australia by revenue, after Perth-based retail-focused conglomerate Wesfarmers, and the largest food retailer in Australia,^[1] as well as the second largest in New Zealand.^[2] In addition, Woolworths Limited is the largest takeaway liquor retailer in Australia,^[3] the largest hotel and gaming poker machine operator in Australia,^[3] and was the 19th largest retailer in the world in 2008.^[4]

Australian Divisions

Supermarkets

• Woolworths Supermarkets – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
• Woolworths online (Homeshop) – An online Woolworths supermarket store. Homeshop allows users to purchase their groceries online and have them delivered to their front door. The groceries are packed in special warehouses and stores located around the country specific for homeshop.^[5]
• Safeway – In 1985 Woolworths Limited acquired Safeway and used it as the trading name for Woolworths supermarkets in Victoria. In August 2008, Woolworths announced it would be rebranding these stores as Woolworths. As of 2015, nearly all of the Safeway stores in Victoria have been rebranded as 'Woolworths'.
• Food For Less – Discount supermarket chain located in Queensland and New South Wales. Rumoured to be rebranded to Woolworths over time as stores are refurbished.
• Flemings – Group of four supermarkets located in Sydney and the Central Coast (the remnants of a chain purchased in the 1960s). Rumoured to be rebranded to Woolworths over time as stores are refurbished.
• Thomas Dux Grocer – Upmarket supermarket / deli chain launched in 2008
• Macro Wholefoods Market – Organic Food and produce chain, purchased in 2009 and due to be rebranded to Thomas Dux Grocer. The Macro Wholefoods branded organic products (100 line items) will be sold through Woolworths Supermarkets and Thomas Dux Grocer.

Other companies by ABN: http://www.abr.business.gov.au/SearchByAbn.aspx?SearchText=88000014675

Liquor

• Beer Wine Spirits (BWS) – Liquor stores mostly located away from the company's supermarkets.
• Cellarmasters – Online wine business
• Dan Murphy's – Large liquor barns often referred to as Liquor Supermarkets. Dan Murphy's is one of the company's best growth performers, with plans for up to 100 stores (from the current 55) to exist within the next 2–3 years.
• Langton's – Wine auctioneers and retailers
• Woolworths Liquor – A department of Woolworths supermarket stores. They are not located in Queensland and Tasmania, as State law there prohibits liquor sales at supermarkets. These stores were formerly known as "Mac's Liquor". In 2012, 'Woolworths Liquor' were rebranded as BWS. BWS now stands at 1500 Stores nationwide and is one of the largest Australian liquor retailers.

Hotels

• ALH Group^[6] – Hotel and Poker Machine operator, which is 75% owned by Woolworths Limited. This makes Woolworths one of the largest players in the Poker machine industry, and has led to extensive ongoing boycott campaigns by Getup! and others.

Petrol

• Caltex Woolworths/Safeway – Petrol stations located both free standing and adjacent to Woolworths and Safeway supermarkets

General merchandise

• BIG W – Discount Department Store chain, which sell a wide range of general merchandise. BIG W represents about 8% of group sales and reputedly has aggressive expansion plans compared with competitors Kmart and Target.
• Adore Beauty - An online cosmetics retailer based in Melbourne, Australia.

Everyday Services

• Woolworths Dollars – Loyalty program offering customers fuel saving offers, and Money Off your shop. As of February 2010, there were 4.6 million Everyday Rewards cards registered, with 2.1 million linked with Qantas Frequent Flyer memberships.^[7]
• Woolworths Cards – First product is the Everyday Money Credit Card. Points are earned for purchases made at Woolworths Limited stores, points are converted to shopping vouchers. Second product launched in June 2010 is the Everyday Money Prepaid MasterCard.^[8]
• Woolworths Mobile – Mobile and prepaid mobile service reseller. From 2009 to 2013, Woolworths Mobile operated on the Optus network in Australia.^[9][10][11] Optus ended the agreement with Woolworths in 2013.^[12][13] In May 2015, Woolworths entered into an agreement with Telstra and announced it would return to the mobile reselling and prepaid market.^[14]

Home Improvement

• Masters Home Improvement – In 2009, Woolworths announced a joint venture with US home improvement retailer Lowe's to enter the home improvement market.^[15] Based on documents submitted to the government, Woolworths' hardware chain will be named Masters.^[16] This was confirmed on 2 May 2011.^[17] The first store was located in Braybrook, Victoria and opened in September 2011.^[18] As of June 2014, 49 Masters stores are operational in Australia. On 24 August 2016, Woolworths announced that all Masters stores would close on or before 11 December 2016.^[19]

New Zealand Divisions

Progressive Enterprises

Progressive Enterprises (PEL) runs the following supermarket chains:

• Countdown – Progressive Enterprises' and Woolworths' New Zealand flagship supermarket chain – 104 full-service discount supermarkets, operating across the North and South Islands of New Zealand.
  • Woolworths – 28 full-service supermarkets, operating across the North Island of New Zealand, plus Waiheke Island – all stores rebranding to Countdown by late 2012.
  • Foodtown – 20 full-service supermarkets, operating in Auckland, Hamilton, and Tauranga – all stores rebranding to Countdown by late 2012.
• SuperValue – franchised convenience supermarket
• Freshchoice – franchised full-service supermarket
• Woolworths @ Gull – 22 Woolworths Quickstop and Woolworths Micro convenience supermarkets, operating in the North Island on Gull Petroleum fuel sites.

PEL also operates internet grocery stores in the name of Woolworths Home Shopping^[20] and Foodtown Online.^[21]

India

• Croma/Tata Group Venture – In 2006 Woolworths and the Tata Group of India announced an electronics retailing venture on the subcontinent. Due to the legal framework, foreign companies are prevented from operating retail businesses in India. Due to this, Woolworths will act as a wholesaler to the Tata Group. The stores are based on the Dick Smith Powerhouse format.

Tata Group ends deal with Woolworths. According to the report in The Economic Times of India, Woolworths was surprised that the deal had a time limit on it.^[22] Tata Group and Woolworths have since "ironed out differences" and are continuing in business together according to the Economic Times of India.^[23]

Former chains and brands

Australia

• Woolworths Food Fair – The name given to the company's growing food-retailing interests in the 1960s to differentiate them from the variety-based stores. They were all rebranded to Flemings Supermarket
• Woolworths Variety – The name given to the company's traditional variety stores to differentiate them from the company's food-retailing interests, when the decision was made to use the original Woolworths name for the company's food stores and supermarkets instead of its variety stores. These variety stores were progressively divested as Woolworths focused on food retailing and developed large-scale discount department stores.
• Woolworths Family Centre – Woolworths opened its first hypermarket at Booval near Ipswich, Queensland in November 1969 under the Big W name. A second hypermarket was opened in 1970 in Indooroopilly, Brisbane, under the Woolworths Family Centre name. The early popularity of these stores led to Woolworths establishing hypermarkets around Australia using the Woolworths Family Centre name. However the concept failed to perform, and the hypermarkets were re-established as separated Woolworths supermarkets and Big W discount department stores in the late 1970s to early 1980s.
• Woolworths Homemakers - Name given to companys homemaker stores that sold furniture, electrical appliances, TV's and Stereos, Whitegoods, outdoor furniture, floorcoverings and soft furnishings these stores had all closed by the mid 1980s
• Brisbane Cash & Carry (BCC) - Pioneering supermarket chain in Queensland bought by Woolworths in the 1950s but continued to trade under the BCC name well into the 1960s.
• Crazy Prices – A variety store chain that sold discounted merchandise. These stores were sold to (and formed part of) rival Go-Lo in 2001, although the last store with Crazy Prices branding didn't close until 2005 in Port Macquarie. Its slogan was "The Bargains are Better".
• Rockmans – Women's clothing retailer acquired by the group in 1960 and was a major operating division until its sale in 2000.
• Woolworths Plus Petrol – The original name of the petrol sites owned by Woolworths before the joint venture with Caltex.
• Woolworths Metro – Inner-urban convenience stores located in the key metropolitan areas of Sydney and Brisbane selling a range of pre-prepared meals for the 'time poor' customer. Woolworths Metro was also the name of Woolworths' flagship five-storey store at Town Hall in Sydney until 2003 when it reverted to the Woolworths supermarket brand.
• Philip Leong - An Independent chain of 3 supermarkets that operated in the Townsville region of Northern Queensland. Philip Leong was bought out by Woolworths in April 1981 but continued to operate under Philip Leong branding until the early 2000s when the chain was rebranded as Woolworths.
• Roelf Vos and Purity supermarkets – Two Tasmanian supermarkets located in the north and south respectively. Bought out by Woolworths (Purity in 1981 and Roelf Vos in 1982) however they continued to trade under these names until being rebranded as Woolworths in 2000. The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths.
• Peanuts – A short lived discount store operated in Tasmania. Woolworths answer to local discount store Chickenfeed.
• Dick Smith – Sold to Anchorage Capital Partners on 27 September 2012
• Dick Smith Large – Larger Dick Smith stores with a focus on consumer entertainment products (Formerly 'Dick Smith Powerhouse'). (Sold to Anchorage Capital Partners on 27 September 2012, as part of the Dick Smith chain of stores.)
• Tandy – Tandy brand is now phased out, and have become smaller Dick Smith stores.

New Zealand

• Dick Smith Electronics – sell a wide range of hobby electronic products and consumer goods such as computer products. (Now owned by Anchorage Capital Partners as part of the Dick Smith chain of stores.)
• Dick Smith Powerhouse – Large stores with a focus on consumer entertainment products. (Also included in sale to Anchorage Capital Partners)

References

External links

Wikimedia Commons has media related to Woolworths Limited (Australia).

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