Loksatta

For the political party see Lok Satta.
Loksatta
Type Daily
Format Broadsheet
Owner(s) Indian Express Group
Founder(s) Ramnath Goenka
Editor Girish Kuber
Founded January 14, 1948
Language Marathi
Headquarters Mumbai
Website Loksatta official site

Loksatta (Devanagari: लोकसत्ता Lōksattā) is one of the most widely read Marathi daily newspapers in Maharashtra, India. It is published by The Indian Express Group, and was launched on January 14, 1948. Loksatta is published out of Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi.

Product

Edited by one of the most renowned Marathi and English journalist Mr. Girish Kuber, Loksatta is known for a powerhouse editorial team that generates rock solid content which acts as the benchmark for competition. Loksatta known for providing readers with a wholesome reading experience, offers readers with a special Sunday delight, Ravivaar Loksatta. Ravivaar Loksatta offers Sunday Specials in the form of stories, articles and comprehensive coverage of latest happenings in the society with analysis and opinions from renowned experts from their respective fields.

History

Established in the year 1948, on the Makar Sankranti day, Loksatta has illustrious past. In-depth coverage of Mahatma Gandhi`s assassination and subsequent developments really established Loksatta as one of the best newspaper. The Loksatta is known for its strong newsdesk. The newsdesk won the DAVP awards for best layouts in seventies. The founder of the Indian Express Group, a great freedom-fighter, Late Ramnath Goenka, remained dedicated to Loksatta.[1]

It had remained largest circulated standard Marathi daily for many years, by later 1990s saw competition from newer dailies like Mahatrastra Times and Navkal, by 1997 it only had a circulation of 400,000, Mumbai, Pune and Nagpur combined.[2]

However things turned around in the 2000s when it underwent a major revamp, this included addition of various supplements, and adding several new cities for local editions.[3] These new additions substantially increased the popularity and circulation of this newspaper.[4]

Editors

News-Editors

[11]

Supplements & Specials

Diwali Ank

Special Magazine –The Loksatta Diwali Ank is the yearly magazine from Loksatta. This magazine is a collector's issue covering various topics like politics, entertainment, sports, health, fitness etc. written by eminent Marathi writers and intelligentsia.

Loksatta is well known for providing readers with host of value added supplement and editorial specials. They are as follows:

Vruttant

Six days a week, the supplement that covers local news and events of the city. Loksatta has 11 city supplements catering to various cities/regions across Maharashtra, including Mumbai, Thane, Pune, Nagar, Nagpur, Vidharbha, Nashik, Marathwada, Uttar Maharashtra. These city supplements feature latest happenings and events of the city along with business and entertainment stories very like.

Arth Vruttant

Monday: Focusing on in-depth business and financial news, Arth Vruttant a 2-page special of Loksatta is dedicated to investments helping readers with tips on how to make the most of their money. Arth vruttant is dedicated to personal finance with colorful charts, graphs, tables and analysis explaining complex financial terminology in simple detail.

Career Vruttant

Monday: A special supplement that guides youth on various Education & Career opportunities available to them. Career Vruttant provides students with comprehensive knowledge of procedures and processes of various competitive exams and career building prospects in diverse fields from Agriculture to Information Technology.

Tech-IT

Tuesday: The special section on the back page of all city supplements every Tuesday would focus on latest Gadgets, Gizmos, Mobile phones and Gaming Consoles launched in the Market. The section would also review latest automobiles with reports on test drives, car accessories, blue tooth etc.

Trek- IT

Wednesday: As the name suggest, the special section is a treat for all nature and Trekking lovers. The one page special previews hot trekking spots across Maharashtra. The feature also shares real life experience of trekkers and ways of conquering these challenging trekking destinations.

Drive-IT

Thursday : Drive IT a section on the back page of All Vruttants (the city supplement) every Thursday focuses on latest automobiles, bikes & cars. The section gives buying tips, ways and means of maintenance and upkeep of vehicles along with auto finance options.

Cut-IT

Friday : Every Friday Loksatta carries a special page called Cut-IT on the back page of all vruttants that covers the silver screen in all its glory. The page has previews and reviews of latest happenings in Bollywood, Marathi Cinema, Plays and Dramas. The section also carries interesting gupshup from the tinsel town.

Style IT

Saturday: Style IT a special page on Back page of all vruttants every Saturday, offers various styling tips to the youth. Style IT profiles various celebrities and their styling fundas. It shares stories, reviews and previews of latest happenings of fashion weeks and the latest trends in the market. The page guides young people on developing their sense of fashion and looking presentable at all times.

Viva

Friday: VIVA is a lifestyle supplement of Loksatta for the young modern Maharashtrian women. The supplement focuses on fashion, cooking, beauty, health and fitness, lifestyle, and relationships. The supplement dedicated to today’s woman is full of tips that help women to get better one step at a time. The supplement is guest edited by renowned actress and writer Sonali Kulkarni.

Chaturang

Saturday: Chaturang is a well rounded Ladies/Women’s supplement who is their true friend, adviser and a source of trustworthy information. Chaturang a weekend Saturday supplement addresses the reading needs of Ladies/Women on a relaxed weekend to the fullest.

Vasturang

Saturday: Vasturang is a real estate supplement that focuses on various aspects of real estate – commercial and residential. The Weekend supplement provides extensive coverage of latest happenings in the world of Homes & properties. Vasturang is available in Mumbai and Pune city only.

Lokrang

Sunday: Lokrang is a Complete Family reading Sunday supplement. "Literature, Science and Entertainment" was its banner in the beginning. This Sunday Supplement had its full-fledged team headed by famous playwright Vidyadhar Gokhale, then Joint Editor who later appointed Editor of Loksatta. The current Lokrang is a new avtar of earlier supplement which had separate registration with RNI. It presents reviews on social, political and cultural events of the week. Includes a page each on Balrang-Kidzone (interactive section for children), Hasyarang (provides the weekly humor quotient), Pustakache Pan (Book Reviews) and Entertainment. [11]

Brand Events

Loksatta Yashasvi Bhava

The annual 10th standard study series that both students and their parents look forward to, is widely acknowledged as the best and the most comprehensive 10th standard Maharashtra Board Exams preparation study series. Loksatta Yashasvi Bhava urges parents to be calm and guides students towards a stress free success in the 10th standard board exams.

Loksatta Ganesh Utsav Murthy Spardha(GUMS)

On account of Ganesh Chaturthi, Loksatta celebrates the festival with an annual contest amongst Sarvajanik Ganesh pandals in Mumbai, Thane and Navi Mumbai regions, where the best Ganesh pandals are adjudged on the basis of decoration, Idol, theme of social awareness, Script, Eco-friendly Idol & its decoration along with an SMS voting poll by readers.

Eco-friendly Ganpati Contest

Eco-friendly Ganpati contest is a special contest for house hold ganpati's. The contest encourages making environment friendly Ganesh idol & decoration for celebrating the festival of Ganesh Chaturthi.

Maaza Dev Ghar Contest

Loksatta Maaza Dev Ghar contest is a contest that gratifies the habit of decorating house hold Dev Ghars of readers. Readers send in photographs of their Dev Ghar from all over Maharashtra. The Best Dev ghar is adjudged based on innovative decorations and nature friendly themes. The contest is open to all age groups and is not specific to any GOD or IDOL.

Loksatta 999 (Navratri)

Loksatta launched a unique festival Loksatta 999 during Navratri, a festival that encourages readers to come together and participate in various activities like music, songs, dance, drama, small traditional contests etc. Above all it draws readers to enjoy the festival of Navratri with Loksatta in a different and entertaining way.

See also

References

  1. ↑ "The Paper Of Courage Continues To Roar At 55". Financial Express. Jan 18, 2003.
  2. ↑ Jeffrey, Robin (2000-04-12). India's newspaper revolution: capitalism, politics, and the Indian-language press, 1977-99. C. Hurst & Co. Publishers. p. 221. ISBN 978-1-85065-434-6.
  3. ↑ Mehta, Satish (2009-05-14). "Re-modelling and Extending of the Lok Satta". Marketing to Win: Designs and Campaigns to Achieve Market Dominance. Pearson Education India. p. 310. ISBN 978-81-317-1382-2.
  4. ↑ http://www.newsepapers.com/indian/marathi/loksatta-epaper
  5. ↑ "Angry mob attacks Indian editor's home". Facebook.
  6. ↑ D'Monte, Darryl (October 2004). "Banning the majority from voting". Infochange.
  7. ↑ Menezes, Saira (Nov 17, 1997). "Policing The Press". Outlook India.
  8. ↑ "For asking why a Shivaji statue, Loksatta Editor's home attacked". The Indian Express. 2008-06-06.
  9. ↑ "Kumar Ketkar". Maharashtra Navnirman Sena.
  10. ↑ "Editors meet Maharashtra Chief Minister on Dey's killing". The Hindu. 2011-06-22.
  11. 1 2 Verghese, B. G. (2005-09-01). Warrior of the fourth estate: Ramnath Goenka of the Express. Viking. p. 71. ISBN 978-0-670-05842-6.
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