Loot Crate

Loot Crate is a subscription box service established in 2012 which provides monthly boxes of geek and gaming related merchandise.[1]

History

Loot Crate was co-founded by Chris Davis and Matthew Arevalo in 2012 who aimed to create a "comic-con in a box". By 2014 the company had over 200,000 subscribers in 10 countries.[2]

In 2016, Loot Crate raised $18.5 million in Series A funding. The round was led by UpFront Ventures, with participation from Breakwater Investment Management, Time Inc., Downey Ventures, M13 and Sterling VC.[3]

Crates

Loot Crate's themes change monthly and can be anything from 'Invasion' to 'Anti-Hero' to 'Future'. Loot Crate teams up with lots of companies such as DC, Marvel and Nintendo to create a large array of merchandise in every crate.

One-off crates with particular themes have been released, such as for Fallout 4 and Mass Effect.[4][5]

LootCrate also operates a Loot Anime box with Anime related items.[6] In January 2016 Loot Crate announced a Loot Gaming subscription option with boxes containing video game related content.[7] The company says that the gaming themed boxes will likely lead to more game-specific cases like the ones for Mass Effect and Fallout 4.[6]

As well as that, LootCrate operate a Loot Pets box, that follows the same monthly themes as the regular LootCrate, but all the items are intended for cats, dogs or any other critters you may own.

Sponsorship

In mid-2014, Loot Crate officially sponsored for American eSports team, OpTic Gaming.

In 2016, Loot Crate officially sponsored Dungeons & Dragons program, Critical Role.

References

  1. ↑ Chelsea Stark (14 August 2013). "Loot Crate Delivers a Monthly Goodie Box for Gamers". Mashable. Retrieved 31 January 2016.
  2. ↑ Paresh Dave (7 November 2014). "Loot Crate delivers monthly surprise to 'geek and gamer' subscribers". Los Angeles Times. Retrieved 31 January 2016.
  3. ↑ "Loot Crate, the subscription startup for fans and geeks, raises $18.5M". TechCrunch. Retrieved 2016-06-15.
  4. ↑ Andy Chalk (29 July 2015). "An official Fallout 4 Loot Crate is coming". PC Gamer. Retrieved 31 January 2016.
  5. ↑ Chris Pereira (2 November 2015). "Mass Effect Loot Crate Now Available for Order". GameSpot. Retrieved 31 January 2016.
  6. 1 2 Mat Paget (29 January 2016). "Loot Crate Announces New Gaming Subscription Service". GameSpot. Retrieved 31 January 2016.
  7. ↑ Andy Chalk (29 January 2016). "Loot Gaming is a new Loot Crate for gamers". PC Gamer. Retrieved 31 January 2016.

External links

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