Mann Ki Baat

This article is part of a series about Narendra Modi

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Mann Ki Baat (Hindi: मन की बात) is an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on radio, DD National and DD News.^[1][2][3]

In 15 addresses of Mann ki Baat broadcast so far, more than 61,000 ideas have been received on the website and 1.43 lakh audio have been received. Each month, some selected calls become a part of the broadcast.^[4]

Broadcast

The Prime Minister, Narendra Modi, is usually expected to address the nation every month on All India Radio. Having officially started on and from October 3, 2014, the programme aims to deliver the Prime Minister's voice to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium ^[5] Additionally, various private FM radio stations in the metropolitan cities of India are allowed to broadcast a recording of the show.

Doordarshan's Direct to Home (DTH) service Freedish relays feeds of the 20-minute-long episodes, to television and radio channels.^[6]

The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014^[7][8] followed by the second broadcast on November 2, 2014.^[9][10]

The President of the United States was a part of the January edition of 'Mann Ki Baat', which was aired on January 27, 2015. Obama had arrived in India to be a part of the Republic Day Parade.^[11][12]

Episodes

3 October 2014

Modi urged the listeners to purchase Khadi clothes to contribute to the prosperity of the poor. He also discussed the Swachh Bharat Abhiyan, the success of India's Mars Mission, skill development, Disabled children and MyGov.in website.^[13]

2 November 2014

Modi discussed several Government initiatives, including a scholarship for disabled children and grants to educational institutions for developing infrastructure for such children. He also discussed the positive effects of Swachh Bharat Abhiyan on health. He paid tributes to Indian soldiers, whom he had visited during Diwali in Siachen area.^[14]

14 December 2014

Modi discussed drug abuse, and appealed the youth to say no to drugs. He also said that the money spent on drugs might be used for funding terrorism. He stated that a toll-free helpline would be set up to help drug addicts and their families.^[15]

27 January 2015

The US President Barack Obama co-hosted the show with Modi. Both answered a series of questions from Indian citizens. Obama also discussed the impact of some of the policies he had implemented in the US.

22 February 2015

Modi addressed students, asking them to avoid exam stress and compete with themselves, not others.^[16]

22 March 2015

Modi discussed issues of concern to farmers, like soil health, right value for yield and land acquisition. He clarified many misunderstandings about the recent Land Act. Additionally, he addressed several concerns and questions voiced to him by the farmers of India .^[17]

26 April 2015

PM Modi promised that his government will find a solution to the ‘One rank One Pension’ issue soon. He spoke in length about the new initiatives taken up by his government to fight poverty in the country. The prime minister also congratulated students on their success in board exams and urged them to choose a career that would help India.^[18]

28 June 2015

1. SelfieWithDaughter^[19]

20 September 2015

Initiative of Incredible India

25 October 2015

PM spoke about no interview in non-gazette government jobs for Group B, C and D posts and gold monetisation.

31 July 2016

Modi says "Future will be technology driven, embrace it." He also said that the key to future is technology and to lead, one must innovate and participate in the nation building process.

28 August 2016

Sports - Tribute to Dhyanchand. Rio olympics - praised Sindhu, Deepa and encouragement to women in sports

25 September 2016

URI Attack -tribute to 18 martyred soldiers. Will revenge the culprits.

30 October 2016

Prime Minister Shri Narendra Modi addresses the nation through his Radio Address, Mann Ki Baat. This month's episode sees citizens from various corners of the nation addressing their questions and suggestions to PM Modi

27 November 2016

Prime Minister Modi talks about India's commitment towards demonetisation. Also he shared some cases, wherein people adopted creative techniques to tackle the discomfort of demonetisation. PM assured that these inconveniences are temporary and things will get back to normal soon. PM Modi announced that we should move to LESS-CASH society and suggested people to adopt e-banking and mobile banking techniques for its achievement. He requested students and youth, which make upto 65% of total population of India, to educate the illiterate and poor people of India about the advantages of the same.

Reception

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey conducted in the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful.^[20]

Mann Ki Baat became a major source of revenue for the All India Radio. The usual ad slots on AIR sold for ₹500 (US$7.40) - ₹1,500 (US$22) per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh (US$3,000).^[21]

References

External links

Wikimedia Commons has media related to Mann Ki Baat.

• Official website
• Webcasts
• http://www.pmindia.gov.in/en/mann-ki-baat