Mapleton Communications

Mapleton Communications (MC) is a media company. It was formed in May 2001 to acquire and operate radio stations in mid-sized markets in the western United States. Mapleton owns and operates 41 radio stations (11 AM and 30 FM) in California, Oregon and Washington State. It is based in Monterey, California.[1]

History

Mapleton was founded in 2001 by Adam Nathanson, son of billionaire cable businessman Marc Nathanson.[2] The Nathanson family roots in radio go back to advertising executive Don Paul Nathanson, who first published Radio Showmanship Magazine in 1940. DP Nathanson bought his first radio station in 1952 along with Burt Harris (KTWO) in Casper, Wyoming. D.P. Nathanson was the founder of Grey North Advertising and Vice-Chairman of Grey Advertising before his death in 1980. Current CEO/President is Jim Shea, formerly with Clear Channel and others.

List of Mapleton Stations

Alexandria

Chico

Medford

Merced, California

Monroe

Monterey-Salinas-Santa Cruz, California

Redding, California

San Francisco-Oakland-San Jose

Spokane

References

  1. ↑ "In an era of consolidation, the future of radio is uncertain.". Monterey County Weekly. Retrieved 2016-09-02.
  2. ↑ Los Anges Times: "Small radio's big appeal - Each Mapleton station has a unique identity, allowing it to stand out in an industry that's criticized for a uniform sound" by Alana Semuels April 11, 2007


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