Mercedes Erra

Mercedes Erra
Born (1954-09-23) 23 September 1954
Sabadell, Spain
Nationality French
Education HEC Paris
Occupation CEO Havas Worldwide

Mercedes Erra is a French business woman who was born 23 September 1954[1] in Sabadell near Barcelona.

She is the Executive President of Havas Worldwide[2] (formerly Euro RSCG Worldwide),[3] Co-Founder of BETC, and Managing Director of Havas.[2]

Mercedes Erra is an expert and specialist in branding and communication building. She is famous for working on different subjects and inspiring new ways of communication for brands such as health for Danone, young for Evian, or the vision of Air France. Her "Roller Babies" campaign for Evian (played to the song Rapper's Delight) made the Guinness Book of Records for being viewed over 75 million times.[2] The agency she co-founded, BETC Euro RSCG, has, in 15 years, become the first French agency and the second most creative in the world (Gunn Report January 2011).

Biography

Born in Barcelona, she moved to France at age six.[2] She studied at HEC Paris (Promotion 1981).

Career

Starting as an intern at Saatchi & Saatchi in 1981,[2] she successively became Advertising Chief, Client Manager, Deputy General Manager and finally became in 1990 General Director of Saatchi & Saatchi Advertising until 1995. She is the "E" of BETC (Babinet Erra Tong Cuong).

Erra is an advocate for women's leadership.[4] Co-founder of the Women’s Forum for the Economy and Society,[1] she is also committed to serving UNICEF[1][2] and the ELLE Foundation. She is an active member of the French Committee of Human Rights Watch,[2] and permanent member of the French commission on Women's image through media.

In March 2012, Erra was named to the board of directors of the Art Media Society.[1]

See also

Wikinews has related news: Roller skating babies becomes YouTube sensation

References

  1. 1 2 3 4 "Mercedes Erra appointed president of the board of directors". Art Media Agency. artmediaageny.com. 2012-03-30. Retrieved October 28, 2012.
  2. 1 2 3 4 5 6 7 Lu Stout, Christie (2012-08-23). "The brains behind the most viral ad ever". CNN. cnn.com. Retrieved October 28, 2012.
  3. ↑ Emma Hall, "Havas Drops Euro RSCG Brand Name, Adds Havas Digital" Ad Age, 3/1/2012 http://adage.com/article/global-news/havas-drops-euro-rscg-brand-adds-havas-digital/233063/
  4. ↑ "Mercedes Erra and the Need for Women to Seize Leadership Opportunities". Havas Worldwide. www.prosumer-report.com. 2011-11-03. Retrieved October 28, 2012.
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