Military.com

Military.com
Available in English
Owner Military.com, a division of Monster Worldwide[1]
Created by Joanna Rossignol
Editor Terry Howell
Website www.military.com
Launched 1999 (1999)

Military.com is a website designed to appeal to current and former members of the U.S. military plus "those considering joining, and military enthusiasts and supporters." The site claims to be "the largest military and veteran membership organization — 10 million members strong." "Membership" is free; the number largely reflects subscribers to its free email newsletters.[1]

The site has been a division of Monster Worldwide since 2004. Military.com's advisory board originally included two former members of the Joint Chiefs of Staff, as well as other academic and business leaders.[1] The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters.

Overview

The website was founded by Christopher Michel in 1999 and went live in 2000.[1][2] By 2003 it had around 3m members and revenues of $7.5m.[3] Military.com also owns kitup.military.com, Defensetech.org, Milblogging.com, DoDBuzz.com and MilitaryBenefits.com.

Military.com is a division of Monster Worldwide since Monster acquired it in 2004[1] for around $39.5m.[3] In 2004 Military.com took over defensetech.org,[4] and in 2006 it took over milblogging.com.[5]

In 2014, Greg Smith became president of Military.com and a vice-president at Monster. Smith retired from the Navy as an admiral in 2011; among other jobs, he served as head of public affairs for U.S. operations in Iraq.[6]

Criticisms

Military.com has been criticized for its connection to subprime for-profit colleges. Its partner in lead generation, QuinStreet, previously settled with the U.S. government after being accused of preying on veterans. [7]

References

  1. 1 2 3 4 5 Military.com About Us
  2. ↑ BusinessWeek, Christopher P. Michel
  3. 1 2 Monster Worldwide, 16 March 2004, Monster Worldwide Announces Strategic Interactive Acquisition; Acquires Military Advantage, Inc. to Drive Growth and Expansion in United States Government Sector
  4. ↑ military.com, 10 November 2004, DEFENSE TECH BLOG JOINS MILITARY ADVANTAGE -- MILITARY.COM
  5. ↑ Mike Spector, Wall Street Journal, 26 July 2006, Cry Bias, and Let Slip the Blogs of War
  6. ↑ "Military.com names former Navy Admiral President". monster.com. Retrieved April 20, 2015.
  7. ↑ http://www.huffingtonpost.com/davidhalperin/military-branded-websites_b_9131742.html


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