Moods of Norway

Moods of Norway store on Robertson Boulevard, West Hollywood, California

Moods of Norway is a Norwegian clothing brand started by Stefan Dahlquist, Peder Børresen, and Simen Staalnacke in 2003.

History

The trio was featured in the July 2009 issue of Cliché Magazine, with a story of their growing brand. Dahlkvist and Staalnacke were studying at Hawaii Pacific University, when Børresen (who was an old friend of Staalnacke's) visited. A conversation at a late night party about a fashion brand with a Norwegian twist led to the group launching the first collection in 2003. After a handful of stores in Norway, Japan, Sweden, the Netherlands, and Switzerland, Moods of Norway opened a U.S. flagship store in May 2009 on Robertson Boulevard in Beverly Hills,.^[1] but the company relocated that store to Melrose Avenue in Los Angeles.

The company sports the slogan "Happy Clothes for Happy People." In the midst of their fun and edgy designs, the designers were able to incorporate their sense of humor. "246.619" is embroidered in every one of the men's suits, referring to the number of tractors in Norway.

In 2010 the brand released their first fully electronic product, a waffle iron which made waffles shaped like tractors. However, on November 17, 2011, they asked customers via Facebook and other social media, to return their waffle irons, stating it could be a fire hazard. If the waffle iron will return to the market is still unknown.

In 2014 Moods of Norway was one of the official designers for the Norwegian Olympic team uniforms at the Sochi Olympics opening ceremony.^[2]

Brand stores

Moods of Norway operates a handful of stores in Norway, Iceland, Japan and the USA:

• Bodø, Norway
• Tromsø, Northern Norway
• Langevåg, Ålesund, Norway
• Stryn, Norway
• Flø, Norway
• Oslo, Norway
• Bergen, Norway
• Trondheim, Norway
• Stavanger, Norway
• Geiranger, Norway
• Tokyo, Japan
• Reykjavík, Iceland
• Los Angeles, USA

Permanently Closed

• New York City, USA
• Bloomington, Minnesota, USA

References