Mythos Brewery
 | |
| Anonymi Etairia | |
| Industry | Beverages |
| Founded | 1968 |
| Headquarters | Sindos, Thessaloniki, Greece |
| Products | Beers & soft drinks |
| Parent | Carlsberg Group |
| Website | Official website |
Mythos Brewery (lit. myth) is the second largest Greek brewery, best known for its Mythos brand. The company, a subsidiary of Carlsberg since 2008, also imports a number of non-Greek beers into the country. The main production plant is located in Thessaloniki.[1]
History
The company is descended from Henninger Hellas S.A., the local Greek distributor of the German Henninger beer, founded in 1970. In 1992, the Boutari Group purchased the company, and in 1994 it was renamed the Northern Greece Brewery Ltd., as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery Ltd., as Mythos had become its primary product. In 2004 Scottish & Newcastle became majority shareholders.
Mythos Beer
Mythos (Μύθος) is a light straw-coloured, lager beer introduced in 1997. It is available in both 330ml and 500ml bottles and cans. The alcohol content is 4.7%. The alcohol content in Greece is 5%. Mythos Brewery also produces Mythos Red in 330ml bottles.
Availability
Mythos has broad Greek distribution and is exported to a number of European countries as well as the U.S.A., Canada, Panama, Taiwan, Finland, Israel and Australia.
In addition to Mythos beer, Mythos Brewery also produces and distributes, in Greece, the German brands Henninger lager and Kaiser pilsener and the local brand Golden, available at selected outlets in the local market. It also imports and distributes Carlsberg Beer (Denmark), and Guinness stout and Kilkenny (Ireland).
References
- ↑ Varikos, Joanna (13 July 2012). "Mythos Brewery Exports Increase by 35%". Greek Reporter. Retrieved 16 April 2015.