NKPR Inc

Founded in 2002 by Natasha Koifman, NKPR is a public relations, artist management and digital media agency with locations in Toronto and New York.

History

Natasha Koifman [1] started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients. In 2009, NKPR expanded its services to include a social media department.[2] Today, NKPR represents over 30 national and international brands.[3]

In 2014, NKPR launched its NK Artists division, which connects celebrities, influencers and artists with brands through strategic partnerships.[4] Some of the NK Artists clients include: iconic interviewer George Stroumboulopoulos; reportage-style fashion photographer Sophie Elgort; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; renowned journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer, curator and visionary Erin Kleinberg; and broadcaster, host and media personality Todd Shapiro.[5]

NKPR supports philanthropic organizations.[6] The company has developed long-term relationships with Artists for Peace and Justice, Best Buddies and Dare to Wear Love.[7] In 2016 NKPR launched an agency wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause in order to encourage others to do the same.[8]

The IT Lounge

In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to connect with celebrities for a cause during film festival season in Toronto.[9] Always incorporating a charitable component, in 2009 NKPR’s IT Lounge became the first event of its kind in North America where every brand donated to a cause.[10]

NKPR’s IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured world-renowned fashion photographer Patrick Demarchelier (Condé Nast),[11] The Coveteur’s Norman Wong and Wmagazine’s Caitlin Cronenberg, daughter of award-winning filmmaker David Cronenberg.[12]

In celebration of the 10th anniversary of the IT Lounge in 2015, NKPR brought the event to festival headquarters at the TIFF Bell Lightbox in an unprecedented official partnership with the Toronto International Film Festival.[13][14]

In September 2016, in collaboration with The Scott Brothers (hosts of top shows such as Property Brothers) NKPR produced a landmark destination called the IT House x Producers Ball.[15] The 5-day pop-up was a hub for film and television industry players. IT House x Producers Ball hosted the W magazine portrait studio with Caitlin Cronenberg[16] with live street art performances by internationally renowned artist Peter Tunney.[17]

Business

NKPR is a private firm owned by the founder and president Natasha Koifman.

In 2012, NKPR was ranked number 78 in the PROFIT/Chatelaine W100 ranking and award program, which celebrates the largest firms owned and operated by women.[18] Natasha was also selected as one of BIZBASH’s 66 Most Innovative Event Pros in 2012.[19] In 2013 Natasha was named Canada's most influential public relations professional on Twitter[20] and NKPR placed number 34 amongst Canada's fastest-growing marketing services & media companies in the 2013 Profit 500 industry rankings.[21] In 2015, Natasha was named one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network.[22]

Natasha Koifman has a regular column in the Huffington Post,[23] co-hosts a weekly podcast with Taylor Kaye called The F Words and provides regular commentary on Entertainment Tonight.[24] As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur,[25] her signature high-style aesthetic and business savvy have been profiled in leading publications including Marie Claire,[26] FASHION,[27] the Globe and Mail,[28] National Post,[29] Canadian Living and Chatelaine.[30]

References

  1. ↑ "Tastemaker: Natasha Koifman". View the Vibe. Retrieved 27 May 2013.
  2. ↑ "NKPR is now a social media shop, too". Marketing Magazine. Retrieved 8 February 2011.
  3. ↑ "The new Mad Men: How public relations firms have emerged from the shadows". Financial Post. Retrieved 2016-10-25.
  4. ↑ "NKPR launches talent division to build artists' personal brands". www.marketingmag.ca. Retrieved 2016-10-25.
  5. ↑ "NK Artists". NKPR INC. 2014-06-05. Retrieved 2016-10-25.
  6. ↑ "TIFF lounge the scene of lights, camera, charitable action". The Globe and Mail. Retrieved 2016-10-26.
  7. ↑ "Hip + Urban Girl of the Week: Natasha Koifman". The Hip & Urban Girl's Guide. Retrieved 17 May 2012.
  8. ↑ "NKPR extends its 26 Hours of Kindness initiative". www.marketingmag.ca. Retrieved 2016-10-25.
  9. ↑ "Who's the best party organizer of all?". The Globe and Mail. Retrieved 23 August 2008.
  10. ↑ "She's got 'It'". The Globe and Mail. Retrieved 2016-10-25.
  11. ↑ "Patrick Demarchelier Comes To TIFF - Flare". Flare. 2012-08-08. Retrieved 2016-10-25.
  12. ↑ "VIDEO: NKPR Marries Fashion with Photography for IT Lounge". Marketing Magazine. Retrieved 7 September 2012.
  13. ↑ "A Coming Together of the Decades". www.newswire.ca. Retrieved 2016-10-25.
  14. ↑ "Smaller space yields big results for NKPR's TIFF lounge". www.marketingmag.ca. Retrieved 2016-10-25.
  15. ↑ "NKPR works with Property Brothers on TIFF event". www.marketingmag.ca. Retrieved 2016-10-25.
  16. ↑ Cronenberg, Allyson Shiffman,Caitlin. "Meet the Beautiful Stars of the 2016 Toronto International Film Festival". W Magazine. Retrieved 2016-10-25.
  17. ↑ "A place for TIFF celebs to enjoy some peace". Toronto Sun. Retrieved 2016-10-25.
  18. ↑ "78 NKPR". www.profitguide.com. Retrieved 2016-10-25.
  19. ↑ "Natasha Koifman". BizBash. Retrieved 2016-10-25.
  20. ↑ "75 Influential Canadians on Twitter". Toronto Sun. Retrieved 2016-10-25.
  21. ↑ "2013". www.profitguide.com. Retrieved 2016-10-25.
  22. ↑ https://www.wxnetwork.com. "Canada's Most Powerful Women: Top 100 – Current Winners | WXN - Women's Executive Network | At WXN we inspire smart women to lead". www.wxnetwork.com. Retrieved 2016-10-25.
  23. ↑ "Natasha Koifman | Huffington Post". www.huffingtonpost.com. Retrieved 2016-10-25.
  24. ↑ NKPRToronto (2015-07-10), ET Canada: Natasha Koifman on powerful women in Hollywood, retrieved 2016-10-25
  25. ↑ "Natasha Koifman". Coveteur. Retrieved 2016-10-25.
  26. ↑ "My Uniform Secret. How Wearing All Black to Work Every Day Saved My Career". http://www.marieclaire.com/. Marie Claire. Retrieved 2016-10-25. External link in |website= (help)
  27. ↑ "TIFF 2014: Toronto's top socials hit Casa Loma for the annual Artists for Peace and Justice gala". FASHION Magazine. 2014-09-10. Retrieved 2016-10-25.
  28. ↑ "Taking a leap to start my own PR business". The Globe and Mail. Retrieved 2016-10-25.
  29. ↑ "The new Mad Men: How public relations firms have emerged from the shadows". Financial Post. Retrieved 2016-10-25.
  30. ↑ "Tour NKPR owner Natasha Koifman's glamourous living room: Chatelaine Day on Cityline! - Chatelaine". Chatelaine. 2012-08-14. Retrieved 2016-10-25.
This article is issued from Wikipedia - version of the 10/26/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.