Pear (company)

Pear
Industry Fundraising
Customized Products
Founder Jared Golden, Amish Tolia
Website www.pearup.com

Pear is an online sponsorship and grassroots fundraising platform that connects local groups with national brands through social engagements.[1] It enables businesses to advertise through hyperlocal sponsorship programs; for example, the Mondelez International brand, Ritz Bits, sponsoring youth soccer teams or Allstate sponsoring groups in specific community markets.[2]

Services

Local organizations and teams earn custom apparel, donations, or other services provided by brands, through completing online tasks, such as liking a brand’s Facebook page or watching a short YouTube video. For every online task completed, the group is awarded funds towards their specific fundraising goal.[3] There are over 300 kinds of groups and organizations that can use Pear: events, college groups, professional organizations, clubs and more.[4] Since 2009, they have connected brands to millions of consumers.

History

Pear was founded by Jared Golden and Amish Tolia in 2009 as the Apparel Media Group. They developed the idea when they ran a campus apparel company in school and often heard from campus groups that they would like a brand to sponsor them.[5] The company raised $1.8 million by the end of 2011,[4] and was acquired by CustomInk in 2012.[6]

References

  1. ↑ Rao, Leena. "Apparel Media Puts Ads On Your Clothes". TechCrunch. Retrieved 2016-07-13.
  2. ↑ Olenski, Steve. "Hyperlocal Social Marketing And What It Means For Brands". Retrieved 2016-07-18.
  3. ↑ "#50onFire: The People and Companies Heating Up Marketing and Advertising in Chicago". Chicago Inno. Retrieved 2016-07-13.
  4. 1 2 "Raising the bar on raising funds: Pear is changing the fundraising game". Built In Chicago. Retrieved 2016-07-13.
  5. ↑ "Apparel Media's Interactive T-Shirts Boost Brands on Campus". 2011-03-23. Retrieved 2016-07-13.
  6. ↑ "Pear (formerly Apparel Media Group)". Built In Chicago. Retrieved 2016-07-14.
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