Pitbull's New Year's Revolution

Pitbull's New Year's Revolution
Created by Pitbull
Presented by Snoop Dogg
Queen Latifah
Country of origin United States
Original language(s) English
No. of episodes 2
Production
Executive producer(s) Pitbull
Producer(s) John Hamlin
Location(s) Miami, Florida
Running time
  • Primetime: 120 minutes (8:00–10:00 p.m.)
  • Late-night: 90 minutes (11:00 p.m.-12:30 a.m.)
Production company(s)
Release
Original network Fox
Picture format 480i (SDTV),
720p (HDTV)
Original release December 31, 2014 – present

Pitbull's New Year's Revolution is a New Year's Eve television special broadcast by Fox. It was created and produced by hip-hop artist Pitbull, and broadcast from New Year's festivities held in Miami, Florida, and features live performances by popular musicians, as well as Pitbull himself. The program serves as a successor to Fox's previous New Year's Eve Live; Fox currently has deals with Pitbull and Endemol Shine North America for the special to run through at least 2017.[1]

Production

Pitbull in 2012

Since December 2004,[2] Fox had aired New Year's Eve specials under the blanket title New Year's Eve Live, with rotating hosts and varying formats; the 2012 edition featured a country music theme co-branded with Fox's American Country Awards (American Country New Year's Eve Live), and the 2013-14 edition was hosted by Mario Lopez.[3][4][5]

In May 2014, it was announced that Pitbull would host a live New Year's Eve concert special from Miami for Fox, Pitbull's New Year's Revolution, on December 31, 2014. The special would be co-produced by Endemol North America and Pitbull's production company Honey I'm Home; the studio had signed an exclusive development deal with Pitbull in January 2014. New Year's Revolution marked the first production of a new Endemol division, Endemol Live; Endemol North America co-CEO Charlie Corwin explained that the new division "reflects a larger plan to continue to evolve Endemol North America into a studio for next-generation success and profitability". Fellow CEO Cris Abrego felt that New Year's Revolution would be "unlike anything else you have ever seen on television" and would mark "the start of a new tradition".[6][7]

In October 2014, it was revealed that Pitbull had been negotiating for the use of Bayfront Park as part of the special's associated festivities. Mayor of Miami Tomás Pedro Regalado supported the proposed events due to the amount of publicity it would bring the city, arguing that it would be "extraordinary" to "have three hours on live television, on [Fox], competing with Times Square. The only difference is they have a ball and we have an orange."[1] Portions of the special were taped at the Thompson Hotel on Miami Beach, including performances by The Band Perry, Becky G, Enrique Iglesias, Fall Out Boy, and Fifth Harmony.[8][9] The inaugural broadcast culminated with a free,[8] live concert by Pitbull at Bayfront Park leading into the new year. The event complimented Miami's existing festivities, which include the raising of the "Big Orange" at midnight on the InterContinental Miami hotel.[10][11]

In October 2015, Fox confirmed that Pitbull's New Year's Revolution would return for 2016. The public festivities for the 2016 edition were expanded to include a two-day food festival, the Norwegian Worldwide Food & Wine Party, whose ticketed attendees were given priority seating for the concert at the Klipsch Amphitheatre at Bayfront Park.[12][13] Terry Crews and Wendy Williams co-hosted the special,[14] which featured appearances by Austin Mahone, Camila Cabello, Earth, Wind & Fire, Jussie Smollett, Sean Combs, Shawn Mendes, Prince Royce, R. City, Pia Mia, and Timbaland with Yazz of Fox series Empire.[15] John Hamlin, the former senior vice president of music events and talent at CMT, was also brought on to serve as a producer for the special under his Switched On Entertainment banner. Hamlin promised that unlike the 2015 edition, the 2016 edition would be entirely live with no pre-recorded content.[16][17]

Broadcast

Similarly to other New Year's specials across the major networks, the special is divided into two segments, with the first two-hour segment airing during Fox's primetime programming from 8:00 p.m. to 10:00 p.m. ET/PT, followed by a 90-minute segment beginning at 11:00 p.m. ET/PT following late local programming and/or newscasts (this segment of the broadcast can be tape delayed, either by Fox's west coast feed or at the discretion of affiliates in the Central and Mountain Time zones, so the countdown corresponds to local time).[9]

Viewership for the inaugural edition of Pitbull's New Year's Revolution was on par with Fox's previous New Year's specials; Nielsen ratings for the late-night segment recorded a 2.6 household rating, and a 2.2 rating in the 18–49 demographic (improving over the 2.1 of New Year's Eve Live 2014), putting it behind NBC's New Year's Eve with Carson Daly (4.9, 3.1 among 18–49s) and ABC's Dick Clark's New Year's Rockin' Eve with Ryan Seacrest (10.7, 7.3 among 18–49s).[18]

The 2016 edition of Pitbull's New Year's Revolution brought notable gains; the primetime portion recorded 2.6 million viewers and a 29% increase among 18-49s, while the late-night portion recorded a 3.1 household rating and a 2.7 rating among 18-49s.[19]

References

  1. 1 2 "Pitbull, Fox scout Bayfront Park for televised New Year's Eve bash". Miami Herald. Retrieved December 15, 2015.
  2. ↑ Oldenberg, Ann (29 December 2005). "Battle of Times Square". USA Today. Retrieved 5 January 2013.
  3. ↑ "Countdown to 2012: What to watch on New Year's Eve". The Daily Caller. Retrieved November 14, 2013.
  4. ↑ "Ring in the new year with Ryan, Carson or Anderson". Bradenton Herald. Retrieved November 14, 2013.
  5. ↑ "New Year's Eve: What to Watch on TV". The Hollywood Reporter. Retrieved December 15, 2015.
  6. ↑ "Fox Orders New Year's Eve Special Starring Pitbull From Endemol". Deadline.com. Retrieved December 15, 2015.
  7. ↑ "Pitbull to Host New Year's Eve Live Show for Fox". The Hollywood Reporter. Retrieved December 19, 2014.
  8. 1 2 "Pitbull's New Year's Revolution 2015 on Fox: Free Tickets for Filming on Miami Beach". Miami New Times. Retrieved December 15, 2015.
  9. 1 2 "New Year's Eve TV: Taylor Swift and What Else to Watch Tonight". The Hollywood Reporter. Retrieved December 15, 2015.
  10. ↑ "Pitbull Rings In The New Year In Downtown Miami". CBSMiami.com. CBS Radio. Retrieved December 15, 2015.
  11. ↑ "Miami's 'Big Orange' Gets A New Name". CBSMiami.com. CBS Radio. Retrieved December 15, 2015.
  12. ↑ "Pitbull Returns to Host Fox's 'New Year's Revolution'". TheWrap. Retrieved December 15, 2015.
  13. ↑ "Pitbull Hopes to Throw the Best New Year's Eve Party Miami's Ever Seen". Miami New Times. Retrieved December 15, 2015.
  14. ↑ "The Definitive Guide to All the New Year's Eve Celebrations by Channel". Mediaite. Retrieved 1 January 2016.
  15. ↑ "Diddy, Prince Royce, and More Join Pitbull for His New Year's Eve Revolution 2016". Miami New Times. Retrieved 23 December 2015.
  16. ↑ "John Hamlin Exits CMT to Form Production Banner, Inks Overall Deal With Network". The Hollywood Reporter. Retrieved 2 January 2016.
  17. ↑ Collins, Scott. "New Year's Eve shows downplay terrorism jitters on one of TV's most competitive nights". Los Angeles Times. Retrieved 2 January 2016.
  18. ↑ "ABC's 'Rockin' Eve' Inches Up In Ratings, NBC & Fox's Late-Night Specials On Par". Deadline.com. Retrieved December 15, 2015.
  19. ↑ "'Rockin' Eve' Dominates, Fox's Pitbull Special Grows, NBC's 'Game Night' Slips". Deadline.com. Retrieved 1 January 2016.
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