Pitoy Moreno

Jose "Pitoy" Moreno is a Filipino fashion designer.

A former student at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity, Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines.

Moreno was the costume designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World’s Fair in Seattle, Washington and New York City. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion.

Notable clients

Prominent people who were adorned by Moreno's beadwork, embroidery and hand-paintings include:^[1][2]

Books

Moreno authored the books Kasalan, a fashion book about Filipino weddings, and Philippine Costume, a book on traditional Filipino dresses.^[3]

Controversy

In 2009, upon Moreno's declaration as a National Artist for Fashion Design by President Gloria Macapagal-Arroyo was met with protest by other National Artists, such as Bienvenido Lumbera (National Artist for Literature), saying his category of Fashion Design was not yet an accepted art form and his craft was simply dressmaking and not art. The Supreme Court issued a temporary restraining order (TRO) on the conferment of the National Artist award to Moreno and six other recommendees, which remains unlifted as of this writing.

See also

• List of fashion designers from the Philippines

References

National Artists of the Philippines
Pambansang Alagad ng Sining ng Pilipinas
Architecture	1973 Juan Nakpil 1976 Pablo Antonio 1990 Leandro Locsin 2003 Ildefonso P. Santos Jr. 2014 Jose Maria Zaragosa
Cinema	1982 Gerardo de León 1991 Ishmael Bernal 1997 Lino Brocka 2003 Eddie Romero 2006 Fernando Poe Jr. 2009 Manuel Conde
Dance	1973 Francisca R. Aquino 1976 Leonor Orosa 1988 Lucrecia Reyes 2006 Ramon Obusan 2014 Alice Reyes
Fashion	2006 Ramon Valera
Historical literature	1997 Carlos Quirino
Literature	1973 Jose Garcia Villa 1973 Amado V. Hernandez 1976 Nick Joaquin 1982 Carlos P. Romulo 1990 Francisco Arcellana 1990 N. V. M. Gonzalez 1992 Rolando Tinio 1999 Edith Tiempo 2001 F. Sionil José 2003 Virgilio S. Almario 2003 Alejandro Roces 2006 Bienvenido Lumbera 2009 Lazaro Francisco 2014 Cirilo F. Bautista
Music	1973 Antonio Molina 1976 Jovita Fuentes 1987 Atang de la Rama 1988 Antonio Buenaventura 1988 Lucrecia Kasilag 1991 Lucio D. San Pedro 1997 Levi Celerio 1997 Felipe de Leon 1997 José Maceda 1999 Ernani Cuenco 1999 Andrea Veneracion 2014 Ramon Santos 2014 Francisco Feliciano
Theater and films	1976 Lamberto V. Avellana 1997 Wilfrido Ma. Guerrero 1997 Rolando Tinio 1999 Daisy Avellana 2001 Severino Montano 2003 Salvador Bernal
Visual arts	1972 Fernando Amorsolo 1973 Botong Francisco 1973 Guillermo Tolentino 1976 Napoleon Abueva 1976 Victorio C. Edades 1981 Vicente Manansala 1990 Cesar Legaspi 1991 Hernando R. Ocampo 1997 Arturo R. Luz 1999 J. Elizalde Navarro 2001 Ang Kiukok 2003 José T. Joya 2006 BenCab Cabrera 2006 Abdulmari Asia Imao 2009 Federico Aguilar Alcuaz 2014 Francisco Coching
National Commission for Culture and the Arts Cultural Center of the Philippines National Arts Center