Product sample

This article is about a corporate practice. For the 2012 film, see Free Samples. For the SpongeBob SquarePants episode, see SpongeBob SquarePants (season 8).

A product sample is a sample of a consumer product that is given to the consumer free of cost so that he or she may try a product before committing to a purchase.

Free sample of Peter Pan peanut butter, promising it "does not stick to the roof of your mouth"

Free samples

A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet).[1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it.

Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets.[2] With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth.

Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly,[1] and to gather data for mailing lists of potentially interested customers. Paint chips are samples of paint colors that are sometimes offered as free samples.

Companies such as C.A. Courtesy, Costco, Sam's Club, Food Courts and Grocery Stores give out free samples to customers to persuade a customer to buy the product.

The expansion of online marketing with regards to promotional giveaways has facilitated the rise of "Freebie sites" that seek to aggregate all promotional free sample offers in one place. These sites will often compile free product samples from all over the World Wide Web and categorize them by type. Some product sample offers may require consumers to complete a survey or refer a friend in order to qualify for the freebies. When all requirements are fulfilled, the product samples are shipped to the consumer. Some sample products might be digital goods, where sample might be closely related to a product trial.

History

19th Century soap manufacturer Benjamin T. Babbitt was one of the first known people, though not the first ever, to offer free samples of his products.[3]

Innkeepers are portrayed offering free samples in the 14th-century poem Piers Plowman: "Tauerners 'a tast for nouht' tolden the same" (Innkeepers said the same thing, 'A taste for free!').[4]

In 1987 C. A. Courtesy became the first demonstration company to secure exclusivity with a retailer.

Other samples

It is also possible to purchase products in small "trial size" containers. This is common with toiletries such as shampoo, which are useful for vacations or other travel, where large bottles or other containers would be impractical (or more recently, not permitted for air travel). These are also often provided in hotel and motel rooms for the guests. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling. Sometimes companies in b2b market will offer sample of data or service for free before engaging business relationship.

See also

Wikimedia Commons has media related to Product samples.

References

  1. 1 2 De Bower, Herbert Francis= (1919). Advertising principles. Original from the University of California: Alexander Hamilton Institute (U.S.). p. 156.
  2. ↑ "Product Sampling: Costly but Effective". FMCG Ireland. Retrieved 22 December 2013.
  3. ↑ "Find a Grave". Benjamin T. Babbitt. Retrieved September 7, 2008.
  4. ↑ Piers Plowman, C-text, Passus I, line 228
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