Prouds

Prouds The Jewellers
Industry Retailing
Founded 1903 (1903)
Founder William James Proud
Headquarters Pitt Street, Sydney, Australia
Area served
 Sydney
Brisbane
Melbourne
Perth
Key people
 William James Proud
Products Jewellery
Revenue Increase$600 million AUD
Website www.prouds.com.au/about_us

Prouds The Jewellers (commonly referred to as Prouds) is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903.[1]

History

Street view of Prouds, corner of King Street and Pitt Street, ca. 1934

Prouds was founded by William James (Bill) Proud(1871-1931) who had a vision of a jewellery store that sold quality jewellery, watches and giftware that was affordable to all Australians.The company still carries that message to this day.[2] In 1996 Pascoes purchased the then 93-year-old Australian jeweller, saving it from administration.[3]

Today

At the time Prouds had 67 stores, increased to 160 by 2007,[3] and to over 195-200 in 2013.[4][5] After the acquisition of Farmers, Prouds jewellery kiosks were included in select Farmers stores across New Zealand as store-within-a-store.[6] However, after the purchase of Angus & Coote, it was replaced with Goldmark, and Prouds is no longer marketed in New Zealand. As of 2013, Prouds the Jewellers claims to be Australia's 'largest and most trusted jewellery chain' offering 'best value and quality' and 'the largest selection of quality jewellery in Australia'.[1] Prouds reported annual income of NZ$707.6 million in 2008-2009.[7] In 2012 Prouds was reported as being the largest retailer by market share in Australia's estimated AU$3.8 billion jewellery industry.[8] The same report estimated Prouds revenue as AU$600 million.[8] Prouds has become one of the largest and most trusted jewellery store chain in Australia.

References

  1. 1 2 "Prouds: About Us". Retrieved 18 August 2013.
  2. ↑ http://www.prouds.com.au/about-us
  3. 1 2 Hendron, Joe (10 March 2007). "Pascoe's golden century". National Distribution Union. Retrieved 28 April 2013.
  4. ↑ "Pascoes: About Us". Retrieved 18 August 2013.
  5. ↑ "Prouds: Stores". Retrieved 18 August 2013.
  6. ↑ Hendren, Joe (21 July 2006). "The NBR Rich List 2006 - Anne and David Norman". National Distribution Union. Retrieved 13 August 2013.
  7. ↑ Slade, Maria (26 September 2009), "Norman conquest", The New Zealand Herald, retrieved 18 August 2013
  8. 1 2 Nicholson, Coleby (8 May 2012). "Jewellery Report Gets it Wrong". Jeweller Magazine. Retrieved 24 December 2013.
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