Rare (website)

Rare.us
Private
Industry News Publishing
Founded 2013
Headquarters Washington, D.C., United States
Key people
 Leon Levitt (Publisher)
William Alford (Co-Founder)
Betsi Flores (Managing Editor)
Jack Hunter (Political Editor)
Yasmeen Sami Alamiri (Political Reporter)
Owner Cox Media Group
Website http://www.rare.us

Rare is an American website for viral news, original content and opinion, based in Washington, D.C.. Rare was launched as a startup in 2013 by a team of journalists, marketers and business executives at Atlanta-based Cox Media Group. Rare's slogan is, “America's News Feed". Rare describes itself as a, news, political and lifestyle social content hub".[1]

The publication's editorial director is Will Alford, one of the site's original founders and a former newsroom director at The Atlanta Journal-Constitution. Betsi Fores, formerly of The Daily Caller, is Rare's managing editor, and Jack Hunter, former aide to Sen. Rand Paul, is the politics editor.

Rare has been compared to the websites Independent Journal Review, BuzzFeed, and The Huffington Post.[2][3] The website has been described as libertarian-conservative, targeting a younger audience.

History

Rare launched at a Newseum gala on April 15, 2013, and acquired 25 million page views within its first year.[4] The website was aimed at a younger, center-right audience, and early contributors included Jeb Bush, Ted Cruz, Rand Paul and Grover Norquist. Rare has been described as libertarian-conservative.[2]

Their original tagline, "Red is the Center" referred to an editorial position where conservative thinking was at the heart of American success. In 2014, Their tagline became “America's News Feed” reflected a more mainstream high-traffic popular content that targets a younger, socially engaged audience.

References

  1. ↑ "'Rare' site could be more well done". POLITICO. Retrieved 2016-05-22.
  2. 1 2 Moses, Lucia. "Rare wants to be the conservative BuzzFeed". Digiday. Retrieved 17 June 2015.
  3. ↑ "'Rare' site could be more well done". POLITICO. Retrieved 2016-05-22.
  4. ↑ Lawrence, Jesse. "Rare.us And Fanbuzz Are Helping Cox Media Compete And Win In The Evolving News Media Landscape". Forbes. Retrieved 5 June 2015.
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