Red Mango

Red Mango FC, LLC.
Private
Industry Restaurants
Founder Daniel J. Kim
Headquarters Dallas, Texas, US
Key people
 John Antioco, Chairman
Products Frozen yogurt
Smoothies
Juices
Parent BRIX Holdings, LLC
Website www.redmangousa.com
A cup of Red Mango frozen yogurt with toppings

Red Mango FC, LLC., is a frozen yogurt and smoothie brand known for its all-natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and fresh juices. There are now more than 200 locations in over 25 states in the United States and 100 in Mexico and Central America. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt.[1] The brand even started to run a vegan buffet chain in Hong Kong since 2015.

Background

Daniel J. Kim, the company's founder, graduated from UC Berkeley’s Haas School of Business in 1998, and first worked as an investment banker with Donaldson, Lufkin & Jenrette.[2][3] The first Red Mango store was opened in South Korea in 2003. From 2003 to 2007, the chain expanded to 130 stores.[4]

According to the company website, Red Mango gets its name because “the mango, distinctly delicious and high in nutrition, becomes red at its optimal stage of ripeness.”[5]

Expansion

After opening their first store in California, Red Mango opened stores in Nevada, Utah, Washington, and New York.[6][7][8] One year after the first store opened in Los Angeles, Red Mango opened 30 new stores.[9] By the end of 2009, Red Mango had 60 stores in operation.[6]

A Red Mango store in Lynnwood, Washington

In the summer of 2010, Red Mango added 22 varieties of smoothies to their menu.[10] They changed their signage to “Red Mango: Yogurt & Smoothies,” with Kim noting "it's really a fundamental shift of how we are defining ourselves in the business, away from the frozen-yogurt shop and really one that sells yogurt and yogurt-based products and smoothies."[10][11] By the end of 2010, Red Mango awarded agreements for 147 locations and opened 62 new stores, bringing the total number of locations to 100.[12] They were named #4 on Restaurant Business Magazine’s “Future 50” list of the fastest-growing chains in 2010.[13] Red Mango plans to double their locations in 2011 and are currently on track to open 24 more stores in the first quarter alone.[14]

In May 2012, the Dallas-based company entered into an agreement with Mexican theater chain Cinemex to introduce Red Mango products to Mexico. US expansion is planned to triple within a couple years.[15]

They open many of their stores on or near college campuses, with Kim noting that "we found that nutritional awareness is very high near and around college campuses, so we decided to aggressively grow onto campuses by opening on them or near them."[16] About 70% of Red Mango’s buyers are women.[17]

Red Mango, International, based in Seoul, Korea continues to expand under rights for Europe, Asia, and Africa has recently entered Pakistan with an official launch event on 8 October 2013. Red Mango Pakistan is being franchised by TNN Pvt Ltd., the group behind Area 51.[18]

Management

The company's investors and advisors include John Antioco (former CEO and Chairman of Blockbuster Inc.), Taco Bell, and Circle K Convenience Stores. The company, which currently has offices in Dallas, Texas and New York, New York, raised $12 million in private equity financing in August 2008 and moved its headquarters from Sherman Oaks, CA to Dallas, TX in early May 2009.[19]

Products

Red Mango frozen yogurt & fresh fruit parfait

Red Mango uses 100% all natural, nonfat & lowfat, kosher, and gluten-free frozen yogurt fortified with probiotics.[20] They were the first frozen yogurt store to be certified by the National Yogurt Association with the Live & Active Cultures seal, indicating the use of real yogurt.[21] Currently, the company's lineup of frozen yogurt flavors consists of Original, Pomegranate, Madagascar Vanilla, and a rotating variety of seasonal or specialty flavors. These include Green Tea, Mango, Banana, Nutty Potion, and Peanut Butter.[22]

Red Mango’s frozen yogurt is topped with fruits (which include strawberries, mango, blueberries, and pineapple) or “fun and crunchy” items, which include almonds, organic granola, and graham cracker, and mochi.[23]

See also

References

  1. ↑ "Fast Food Survey – Zagat". Zagat. Retrieved September 23, 2012.
  2. ↑ Red Mango Inspires Future Entrepreneurs Washington Square News. November 21, 2010.
  3. ↑ Krantz, Matt Red Mango USA dishes up healthier frozen yogurt USA Today. December 30, 2007.
  4. ↑ Laresh Krishna Jayasanker (2008). Sameness in Diversity: Food Culture and Globalization in the San Francisco Bay Area and America, 1965--2005. ProQuest. pp. 281–. ISBN 978-0-549-63812-4. Retrieved 14 September 2013.
  5. ↑ Company Introduction Official Red Mango Website.
  6. 1 2 Red Mango Timeline redmangofranchising.com.
  7. ↑ partners with Red Mango Entrepreneur Magazine. September 20, 2007.
  8. ↑ Moskin, Julia The Legions of Frozen Yogurt Push East The New York Times. February 27, 2008.
  9. ↑ Robinson-Jacobs, Karen Veteran Exec Antico, Upstart Yogurt Chain Red Mango Aim for National Foothold The Dallas Morning News. May 9, 2009.
  10. 1 2 Ruggless, Ron Red Mango to Add Smoothies to Menu Nation’s Restaurant News. June 15, 2010.
  11. ↑ Red Mango Rethinks Smoothies In 22 Ways QSR Magazine. July 13, 2010.
  12. ↑ Red Mango Celebrates Record Growth for 2010 PR Newswire. January 6, 2011.
  13. ↑ The Future 50 (2010) Monkey Dish.
  14. ↑ Red Mango Announces Record Year Growth QSR Magazine. January 7, 2011.
  15. ↑ Lun, Pearle (August 2012). "Dan Kim: The Man Behind Red Mango". ALIST Magazine. Retrieved 19 September 2012.
  16. ↑ Melnick, Jordan (October 2010). "Red Mango University". QSR Magazine. Retrieved 28 August 2012.
  17. ↑ Winzelberg, David Red Mango Frozen Yogurt chain expanding on Long Island Long Island Business News. August 6, 2010.
  18. ↑ Red Mango: Another Fro-Yo Brand Opens in Pakistan Brandsynario. October 8, 2013.
  19. ↑ "Red Mango moves HQ to Dallas". Dallas Business Journal. May 8, 2009.
  20. ↑ All Natural Frozen Yogurt RedMango.com.
  21. ↑ Balla, Lesley. Eat This Pinkberry: Red Mango Certified As Real Yogurt Eater. August 23, 2007.
  22. ↑ Skillings, Pamela. Red Mango Frozen Yogurt in New York City. About.com. July 31, 2008.
  23. ↑ Red Mango Menu RedMango.com
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