Royal Salute (whisky)

Royal Salute
Type Scotch whisky
Manufacturer Chivas Brothers
Country of origin Scotland
Introduced 1953
Proof (US) 80
Variants 21 Year Old, 100 Cask, 38 Year Old Stone of Destiny
Related products Chivas Regal

Royal Salute is a brand of Scotch whisky produced by Chivas Brothers (owned by Pernod Ricard), founded in 1801 in Aberdeen, Scotland. The Royal Salute brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland. It was launched on 2 June 1953 by Chivas Brothers in tribute to Queen Elizabeth II on the day of her coronation. Named after the traditional 21-gun salute, Royal Salute whisky is aged for a minimum of 21 years.

Brand expressions

History

Royal Salute 21 Year Old whisky was launched in 1953, commemorating the coronation of Queen Elizabeth II. It was followed by the 50 Year Old (2002), marking Elizabeth II's Golden Jubilee, the 100 Cast Selection (2004), the 38 Year Old "Stone of Destiny" (2005), and the "62 Gun Salute" (2010). In 2011 the "Tribute to Honour", a series of 21 bottles decorated by jewellers Garrard was launched.[3] Most recently produced, in 2012, was the "Diamond Jubilee", another 21 Year Old blend, which commemorated the 60th Anniversary of Elizabeth II's coronation.

Strathisla distillery

The brand's distillery and visitor centre are at the Strathisla distillery, located in Speyside. The distillery was founded in 1786, and it is the oldest working distillery in the Highlands of Scotland. The Strathisla distillery is owned by Chivas Brothers, and Strathisla Single Malt is one of the malt whiskies used within the Royal Salute blend.

Royal Salute Marketing

The Duke of Argyll and the polo player Malcolm Borwick both hold the role of Brand Ambassador for Royal Salute.

Royal Salute is an international polo sponsor, with a calendar of tournaments that include the following:

Since 2006, Royal Salute has sponsored "Mark of Respect Awards", which go, according to the brand's press releases, to "one deserving individual within the Asian-American community".[5]

Notes

  1. ↑ "Royal Salute 21 Year Old - MaltWhiskyDistilleries.com - the online destination for Scotch whisky and distilleries". MaltWhiskyDistilleries.com. Retrieved 2013-08-19.
  2. ↑
  3. ↑ "Royal Salute's Tribute to Honour". The Whisky Exchange. Retrieved 2013-08-19.
  4. ↑ Archived February 26, 2009, at the Wayback Machine.
  5. ↑ "Royal Salute™ Extends International Top Honor To The U.S. With The Mark of Respect Award". Retrieved 7 November 2014.

References

This article is issued from Wikipedia - version of the 11/14/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.