Scotty Brand Ltd

Scotty Brand Ltd
Abbreviation SBL
Purpose Umbrella branding organisation selling and promoting food and drink from Scotland
Location
  • Kestrel House, 63A Black St, Airdrie, ML6 6LU
Region served
Scotland
Managing Director
 Paul McLaughlin
Parent organization
 Albert Bartlett
Website Scotty Brand

Scotty Brand Ltd is a commercial organisation which markets and sells quality food and drink products from Scotland.[1] Operating Scotty Brand as an umbrella brand, they work with a number of Scottish producers to formally coordinate activities and pool resources.[2]

Products

Products include potatoes,[3] soft fruit (strawberries and raspberries).[4] and prepared vegetables (casserole vegetables and scotch broth).[5] In March 2013, the company announced the launch of a Coleslaw and Potato Salad.[6] In November 2013, 3 flavours of Fresh Soup were launched - Lentil, Scotch Broth and Potato & Leek. [7] In April 2014, it was announced that the company would list a range of Scotch Beef Burgers in Morrisons in Scotland.[8] The range was extended further in May 2014 with the addition of tomatoes grown in the Clyde Valley.[9]

Further products will be added to the line up,[10] including Salmon. [11]

History

Scotty Brand Ltd was established in 2011 as a subsidiary of Albert Bartlett Ltd, with inaugural Managing Director Paul McLaughlin, former Chief Executive of Scotland Food & Drink.[12][13]

The Scotty Brand was first used in 1948 by the parent company's founder, Albert Bartlett, who sold beetroot under the branding.[14][15] Albert Bartlett's business began with a thirty pound cast iron beetroot boiler, in his garage. The brand heritage and authenticity remain very closely linked to the original packaging. Current packaging can be found on the Company's website

In September 2011, Scotty Brand appointed Billington Cartmel as their marketing agency to produce advertising, digital and social media content.[16] When Billington Cartmel closed their Scottish office in October 2013, Scotty Brand became an inaugural client of Guy & Co, which was started by Billington's former Business Director David Guy. [17] The first billboard campaign went live in November 2011[18]

In April 2012, Scotty Brand announced a sponsorship deal with Disney Pixar to promote the movie Brave.[19] The associated TV ad aired in July 2012.[20] This campaign won a Marketing Society Star Award in 2013. [21]

In December 2013, Scotty Brand was listed at Number 30 in The Scottish Grocer magazine's Scottish Grocery Brands Review,[22] as compiled by Kantar Worldpanel.


References

  1. ↑ "A Brand For All Seasons". Scotland Food & Drink. Retrieved 04/10/2012. Check date values in: |access-date= (help)
  2. ↑ "Scotty The Brave". Business Quarter Magazine. Retrieved 04/10/2012. Check date values in: |access-date= (help)
  3. ↑ "Scotty Brand Reaffirms Albert Bartletts Local Message". Scotland Food & Drink. Retrieved 05/12/2011. Check date values in: |access-date= (help)
  4. ↑ "Scotty Brand are back after 60 Years". The Daily Record. Retrieved 12/05/2011. Check date values in: |access-date= (help)
  5. ↑ "Scotty Brand Expands on Scottish High Street". Scotland Food & Drink. Retrieved 05/01/2012. Check date values in: |access-date= (help)
  6. ↑ "Scotty Brand Unveils Coleslaw and Potato Salad Pots". Talking Retail). Retrieved 01/04/2013. Check date values in: |access-date= (help)
  7. ↑ "Three for the pot – Scotty Brand". The Scottish Grocer. Retrieved 2014-04-16.
  8. ↑ "Morrisons lists Scotch Beef from Albert Bartlett's Scotty Brand". The Grocer. Retrieved 2014-04-16.
  9. ↑ "Growing Demand For Gourmet Tomatoes Sparks Funding Deal". The Herald Scotland. Retrieved 2014-05-16.
  10. ↑ "Scotty Brand". The Sunday Herald (via findarticles.com). Retrieved 01/11/2011. Check date values in: |access-date= (help)
  11. ↑ "Bartlett takes Scotty Brand beyond fresh with salmon launch". The Grocer. Retrieved 04/10/2012. Check date values in: |access-date= (help)
  12. ↑ "Albert Bartlett signs up McLaughlin to spearhead Scotty push". The Grocer. Retrieved 12/05/2011. Check date values in: |access-date= (help)
  13. ↑ "Scotland Food & Drink Chief Executive Announces Departure". Scotland Food & Drink. Retrieved 12/05/2011. Check date values in: |access-date= (help)
  14. ↑ "Taking Traditional Values into Modern Times". Albert Bartlett. Retrieved 2011-10-13.
  15. ↑ "Albert Bartlett gives Scottish their very own branded spud". The Grocer. Retrieved 02/11/2011. Check date values in: |access-date= (help)
  16. ↑ "Scotty Brand Appoints Billington Cartmell". The Drum. Retrieved 2011-10-14.
  17. ↑ "Guy & Co opens with Billington Cartmell's Scottish client base; Edrington, Scotty Brand and Albert Bartlett". The Drum. Retrieved 2013-10-18.
  18. ↑ "Scotty Brand Launches Billboard Campaign". Scotland Food & Drink. Retrieved 05/01/2012. Check date values in: |access-date= (help)
  19. ↑ "Brave Gives Kiss of Life to Scotty Potatoes". Scotland on Sunday. Retrieved 09/04/2012. Check date values in: |access-date= (help)
  20. ↑ "Scotty Brand Potatoes – Brave". Tellyads. Retrieved 2013-03-22.
  21. ↑ "Scotty Brand named a marketing star". Fresh Produce Journal. Retrieved 2013-06-11.
  22. ↑ "Scottish Brands Review 2013". The Scottish Grocer. Retrieved 2013-12-27.
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