Sea FM 101.5/95.1

4RGK is a radio station in Central Queensland, broadcasting as Sea FM. The station is owned and operated by Southern Cross Austereo.[1]

History

4RGK began test broadcasts in Rockhampton and Gladstone in September 2000, and officially launched as Sea FM in October 2000, broadcasting to the Rockhampton area on 101.5 FM and the Gladstone area on 95.1 FM.

When the station was launched, it was owned by RG Capital Radio, which already owned the existing Rockhampton AM station 4RO.

A rival radio company, DMG Regional Radio, also launched their FM station in Rockhampton at the same time, with Hot FM beginning transmission in Central Queensland. RG Capital Radio and DMG Regional Radio both successfully bid for the FM licenses in 1998, eventually leading to the simultaneous launch of the two competing stations in 2000.

Unlike Sea FM, which began broadcasting a 'live and local' format from their Rockhampton studio between 5am and 6pm, Hot FM heavily relied on networking their daytime programming from their hub in Townsville. In 2005, RG Capital Radio and DMG Regional Radio merged to become Macquarie Radioworks, and the two rival stations became stablemates. The merger also meant that the two AM stations 4RO and 4CC were also owned by the same company, and as a result had to be offloaded and were later sold to Prime Media Group.

Since the original merger, a number of other mergers have occurred which has affected Sea FM's formatting. Macquarie and Southern Cross Broadcasting merged to become Macquarie Southern Cross Media, then Macquarie Southern Cross merged with Austereo to become Southern Cross Austereo.

Since Sea FM became part of Southern Cross Austereo, the station is now considered to be part of the Triple M Local Works stream to be aligned with the network's metropolitan Triple M stations, and is due to change its name from Sea FM to Triple M in December 2016.

Programming

Music

Sea FM is skewed towards the 40+ demographic playing a adult contemporary format focusing on mainly rock music from the 1970's, 1980's and 1990's with some more recent music included, much similar to the music format of Triple M.

Shows

Sea FM's programs mainly originates from the local Rockhampton studio at the Rockhampton Media Centre, including the flagship Sea Morning Crew breakfast program,[2] and the 9am - midday morning program.[3]

Some programs originate from sister stations 4TO FM in Townsville, Gold FM on the Gold Coast and the metropolitan Triple M stations. Weekend programming on Sea FM predominately consists of generic "Adult Contemporary" programming from the Gold Coast, with some network lifestyle programming also being broadcast on Sunday mornings.

Sea FM also broadcasts national NRL coverage. NRL games featuring the North Queensland Cowboys are provided by 4TO FM's Cowboys Call Team[4] while other NRL games are broadcast as part of the national Triple M Rock NRL sports programming from Triple M.[5]

News

Sea FM produces a weekday local news service, with a Rockhampton-based journalist reading local news headlines on the hour from 6am until 9am, with full bulletins on the half-hour at 6:30am, 7:30am, 8:30am. Local news is also broadcast during morning programming at 10am and 11am. The local news bulletins heard on Sea FM are also played on Hot FM CQ. The journalist is also responsible for preparing a separate local news service for the Mackay region, which is heard on Mackay's Sea FM station. All national news bulletins are provided by Southern Cross Austereo newsrooms in either Townsville or the Gold Coast.

Ratings

On 29 September 2016, ratings for the Central Queensland radio market were released. This was the first time since 2001 ratings for the local market had been calculated.[6][7]

Sea FM performed best in the 40-54 demographic with 36.9% of audience share. The station also beat all its rivals in the 55-64 demographic with 24% of audience share, just ahead of ABC Capricornia on 23.9%. The timeslot where Sea FM attracted the most listeners was the midday-4pm shift with 25.4% of audience share. The station's 9am-midday timeslot was also the most listened-to morning program in Central Queensland, with 24.4% of audience share, just ahead of its sister station Hot FM which had 24.3%.

Rebranding

On 26 September 2016, Southern Cross Austereo announced that Sea FM in Central Queensland would be rebranded to Triple M in mid-December, as part of a major national rebranding for the network's Localworks stations to enable the stations to fully align themselves with the metro Triple M stations. Sea FM is one of 25 stations that are due to change their name. This will be Sea FM's first name change since its launch in October 2000.[8]

Past Sea FM Morning Crews

From the station's inception in 2000 until it's rebranding to Triple M, thirteen duos have hosted the flagship Sea FM Morning Crew breakfast program. Most notably, these have included political advisor James Ashby, comedian Craig Low and former Big Brother Australia contestant Billy Bentley.

References

  1. ↑ Sea FM CQ website
  2. ↑ Shows: Banksy & Pink, Sea FM CQ website
  3. ↑ Shows: Cath, Sea FM CQ website
  4. ↑ About: Company Overview, Cowboys Call Team Facebook page
  5. ↑ Triple M NRL, Triple M website
  6. ↑ Radio ratings for Central Queensland, radioinfo.com.au, 29 September 2016
  7. ↑ CQ loves SCA, Media Release, Sea FM CQ website, 29 September 2016
  8. ↑ SCA's Hit and Triple M to become the two largest commercial radio networks in Australia, Media Release, Southern Cross Austereo website, 26 September 2016

Coordinates: 23°20′20″S 150°34′40″E / 23.3388°S 150.5779°E / -23.3388; 150.5779

This article is issued from Wikipedia - version of the 11/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.