Service-Dominant Strategy Canvas

The Service-Dominant Strategy Canvas is a management tool for designing Service-Dominant Strategies by following a Service-Dominant Logic way to do business.^[1] The tool is part of the PhD thesis form Egon Lüftenegger titled: Service-Dominant Business Design.

The Service-Dominant Strategy Canvas helps managers and innovators for the design a strategy based on three categories: value-in-use, service ecosystem, and collaboration management.

In the first category, the value-in-use, helps managers in shifting the perspective from the company to Customers. In this category we have three elements: Customer, Experience and Interactions.

The second category, Service Ecosystem, helps managers in thinking about the service network and the role they play the company in it. In this category we have five elements: Focal Organization, Core Services, Core Partners, Enriching Services and Enriching Partners.

The third category category, collaboration management, helps managers in thinking about how we collaborate within our network. In this category we have Core Relationships and Enriching Relationships.

Service-Dominant Strategy Canvas^[2]

References

1. ↑ Lüftenegger, Egon. Service-Dominant Business Design. Eindhoven University of Technology. p. 179. ISBN 978-90-8891-885-8. 
2. ↑ Lüftenegger, Egon; Comuzzi, Marco; Grefen, Paul W. P. J. (2015-12-29). "Designing a tool for service-dominant strategies using action design research". Service Business: 1–29. doi:10.1007/s11628-015-0297-7. ISSN 1862-8516.