Seura

Seura
Editor-in-chief Pekka Numminen
Categories Women's magazine
Frequency 49 issues per year
Circulation 133,766 (2013)
Publisher Yhtyneet Kuvalehdet
Year founded 1934 (1934)
Company Otava Group
Country Finland
Based in Helsinki
Language Finnish

Seura is a Finnish women's magazine published 49 issues per year in Helsinki, Finland.

History and profile

The first issue of Seura was published in 1934.[1] A sample issue came out already in the previous year. The magazine is part of the Otava Group[2][3] and its publisher is Yhtyneet Kuvalehdet.[4] The magazine targets family-oriented women in their 40s or older[4] and is published 49 issues per year.[2] The headquarters of the magazine is in Helsinki.[1]

Seura mostly covers articles on education, parenting, health issues, food, travelling, and world affairs.[5] It lost its market share to magazines that concentrate on celebrity gossip. Jari Lindholm was appointed as editor-in-chief in September 2004 to regain market share. Its editor-in-chief Jari Lindholm resigned on 14 April 2006 after failing to improve circulation. The current editor-in-chief is Pekka Numminen.

On 15 April 2005 Seura printed story about Prime Minister Matti Vanhanen's and Minister of Culture Tanja Karpela's common night in hotel room about six years ago. The story was based on anonymous source. It was dismissed as "slimy gossip".

Circulation

Seura had a circulation of 189,600 copies in 2007.[6][7] The 2010 circulation of the magazine was 165,051 copies.[8] Its circulation was 158,720 copies in 2011[9] and 143,385 copies in 2012.[10] It fell to 133,766 copies in 2013.[2]

See also

References

  1. 1 2 The Europa World Year Book 2003. Taylor & Francis. 10 July 2003. p. 1615. ISBN 978-1-85743-227-5. Retrieved 23 April 2015.
  2. 1 2 3 "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015.
  3. ↑ "About Otavamedia". Otavamedia. Retrieved 12 April 2015.
  4. 1 2 Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Retrieved 8 December 2014.
  5. ↑ Ulla Hakala (2006). Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US (PDF). Turku: Turku School of Economics. ISBN 951-564- 375-9.
  6. ↑ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  7. ↑ Anne Austin et. al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Retrieved 8 April 2015.
  8. ↑ "Magazine Facts 2011" (PDF). Mediakortit. Retrieved 11 November 2014.
  9. ↑ "Circulation Statistics 2011" (PDF). Media Audit Finland. Retrieved 13 December 2014.
  10. ↑ "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
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