SingingCoach

SingingCoach
Genre Singing
Founded 2003
Founders Carlo Franzblau & Alix Franzblau
Key people
Carlo Franzblau (Founder & CEO), Alix Franzblau (Shareholder and co-founder)
Parent Electronic Learning Products (ELP)
Website www.singingcoach.com

Singing Coach is a downloadable, learn-to-sing software program from Electronic Learning Products, Inc.

Development and Early Years

Brother and sister Carlo and Alix Franzblau of Tampa, Florida founded Electronic Learning Products, Inc. in January 2000. In 2003, their first product, a learn-to-sing program was released by the name of Carry-a-Tune. The name was changed to SingingCoach in 2004.[1]

Versions and Releases

Carry-a-Tune’s original software disk version was released in 2003. In 2004 the trademark “Carry-a-Tune” was replaced with “SingingCoach” in an effort to clarify the software’s specific function as the software was gaining publicity and notoriety by various publications such as PC Magazine.[2] Singing Coach was sold in software brick and mortar giants, Best Buy, Comp USA, and Target. In 2012, Franzblau opened his software up to exclusively e-commerce shoppers by offering a downloadable version of SingingCoach, allowing customers to download the program directly from the website as opposed to picking up the software in a brick and mortar store.[3]

Pitch Recognition Technology

SingingCoach utilizes a pitch recognition technology that was developed by Carlo Franzblau and engineered by his team of programmers. SingingCoach’s technology uses a white tracking line on screen to record and display the pitch of one’s voice in reference to the "in tune" bars of the song. This allows the user to understand whether or not they are singing in tune, and allows the user to adjust their voice accordingly. A score is given upon completion of a song based on the percentage of time the singer stayed in tune.

Development of Tunein to Reading

In 2006, Franzblau realized that struggling readers who used software SINGINGCoach also became more effective readers – an unintended response derived from using the software. Franzblau reached out to literacy researchers from the University of South Florida in Tampa, Florida who performed research studies over a period of five years that documented the benefits the singing approach had on all reader levels. In 2011, white papers were published describing the mechanism that made the singing approach so effective. Researchers dubbed the instructional method Melodic Learning or the combination of music with visual imagery in the learning process. Melodic Learning is the simultaneous use of traditional multi-sensory/multi-modality learning in which the auditory and kinesthetic modes embody significant rhythmic and tonal elements.[4]

A graph of the reading gains of students using Tunein to Reading from ELP

Patents

In September 2007, Franzblau’s patent # 7,271,329 covering a “Computer-aided learning system employing a pitch tracking line” was issued. Other patents protecting surrounding inventions are currently pending.[5]

See also

References

  1. "COMPANY". singingcoach.com. Retrieved 2012-07-17.
  2. Mangis, Carol (2005-06-07). "Singing Coach, Singing Coach Unlimited Review & Rating". PCMag.com. Retrieved 2012-07-17.
  3. "SINGINGCoach". Singingcoach.com. Retrieved 2012-07-17.
  4. . Study published by USF on the gains of users of TuneIn To Reading. Accessed on June 19, 2012.
  5. "United States Patent: 7271329". Patft.uspto.gov. Retrieved 2012-07-17.
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