Snakk Media

Snakk Media Limited

Type	Public
Traded as	NZX: SNK
Industry	Mobile advertising
Founded	New Zealand (2010)
Headquarters	Sydney, Australia
Area served	Australia, New Zealand, Southeast Asia
Key people	Mark Ryan (Group CEO), Peter James (Independent Chair), Martin Riegel (Director), Robert Antulov (Director)
Revenue	$10,513,901 (March 2016)^[1]
Number of employees	32^[2] (March 2016)
Website	www.snk.co.nz

Snakk Media is a mobile advertising company founded by Derek Handley and Andrew Jacobs in 2010.^[3] Snakk Media listed on the New Zealand Alternative Exchange in March 2013. It moved to the new NXT index in November 2015.^[4]

Overview

Snakk Media helps brands find and reach consumers using apps, games and social media on their smartphones, tablets and other smart screens. The company generates revenue every time it successfully targets and delivers an ad across its networks of mobile websites, apps and games. The ads are targeted to ensure the right audiences see them at the right time and place.

History

Snakk Media was founded by Derek Handley and Andrew Jacobs in 2010.^[5] and listed on the New Zealand Exchange in March 2013.^[6]

Snakk started its operation in 2010 with offices in Sydney, Australia. Offices were established in Melbourne in May 2012, and Brisbane in April 2013. The first Trans Tasman office was established in Auckland in May 2013 and the first Southeast Asian office in June 2013 with the opening of the Singapore office.^[7]

In May 2014 Snakk Media made a minority investment in Moasis Global of San Francisco, which includes the exclusive rights to offer its patented location-targeting technology throughout New Zealand and Australia. Snakk has also invested in Plyfe of New York, another cloud-based ad technology platform.^[8]

In September 2014 Snakk Media launched a new wholly owned subsidiary, Represent Media, which sells advertising space for premium publisher titles appearing on mobile apps and websites. One of Represent Media's first customers included ESPN^[9] and later on CBS interactive.^[10]

In November 2014 - Snakk Media has been ranked New Zealand’s 33rd fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 254.05% from 1 April 2012 to 31 March 2014.^[11]

In November 2014 Snakk was ranked the 186th fastest growing technology business in the Deloitte Asia Pacific Technology Fast 500.^[12]

5 November 2014 - Snakk Media launched TV Sync, a new product which allows brands to synchronise ads across television, mobile and tablet screens. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then delivers highly targeted mobile ad campaigns into mobile social newsfeeds at the same time.^[13]

In April 2015 – Snakk Media was recognised for creating some of the highest quality jobs in the world for the second year running, earning a top spot on the fourth annual global ‘Best for Workers’ list.^[14]

August 2015 -- Snakk Media launched a new division - Touch Create - a mobile-first creative business providing a range of mobile creative services to brands, media agencies and creative shops across Australia, New Zealand and Southeast Asia.^[15]

10 September 2015 – Snakk Media was named as one of New Zealand’s ten “hottest” emerging tech companies for the second year running, placing 7th on a list revealed last night by the Technology Investment Network (TIN). The list of TIN100+ Hot Emerging Companies measures the performance of technology exporters with revenues between NZ$2m and $14m.^[16]

In November 2015 a subsequent Share Offer was issued and NZD $2.2 million raised.^[17]

2 February 2016 - Snakk Media announced a strategic partnership with US mobile ad tech company UberMedia to exclusively distribute its in-app social, interest, and geo-location mobile advertising products in Australia, NZ and Southeast Asia.^[18]

Funding

In May 2013 Snakk Media raised $6.5 million in a share purchase plan.^[19]

In August 2015, Snakk Media came under some media scrutiny for being under capitalised and there was material uncertainty as to whether it could carry on as a going concern by its auditors Staples Rodway in its 2015 annual report. In response, the company said there "was nothing to see here" and would raise further capital. ^[20]

In November 2015 a subsequent Share Offer was issued and NZD $2.2 million raised.^[21]

Recognition

Snakk Media has been certified as a "Certified B Corporation" in 2013 as it meets the set of social and environmental performance standards set out by the non-profit organization the B Lab.^[22]

Snakk Media has also been ranked New Zealand’s 6th fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 486.3% from 1 April 2011 to 31 March 2013.^[23]

In December 2013 Snakk was ranked the 62nd fastest growing technology business in the Asia Pacific Technology Fast 500, one of only 16 New Zealand companies to make the top 100 on the list.^[24]

In August 2014 Snakk Media made it on to the TIN100+ Ten Hot Emerging Companies, as part of the annual TIN 100 Report measuring the performance of the technology export sector ^[25]

In September 2014 Snakk Media Ltd earned a place on the third annual ‘Best for Workers’ list for achieving a worker impact score in the top 10% of all Certified B Corporations.^[26]

In November 2014 - Snakk Media was ranked New Zealand’s 33rd fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 254.05% from 1 April 2012 to 31 March 2014.^[27]

In November 2014 Snakk was also ranked the 186th fastest growing technology business in the Deloitte Asia Pacific Technology Fast 500.^[28]

Competitors

Snakk Media’s primary competitors in the Australian and New Zealand mobile display ad market are Google, Facebook, Big Mobile, InMobi and Mobile Embrace Ltd.

References

External links

Snakk Media home page

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