SocialFlow

SocialFlow, Inc.
Industry Internet
Founded May 2009
Founder Frank Speiser, Mike Perrone
Headquarters 52 Vanderbilt Avenue, 12th Floor, New York, NY 10017
Area served
 Worldwide
Key people
 Jim Anderson (CEO)
Frank Speiser (President and Co-founder)
Samuel Kaufman (CTO)
Matthew Moran (VP of Product Development)
Website www.socialflow.com

SocialFlow is a social media optimization platform for leading brands and publishers. The company uses the Twitter firehose, click data derived from its proprietary link proxy, along with proprietary algorithms, to optimize the delivery of messages on social networks. The company believes that understanding and utilizing key metrics of engagement, such as clicks per tweet and clicks per follower, is central to growing a large and active social media following.[1] Their analysis and data visualization of the way news filtered out around the death of Osama Bin Laden via Twitter received international news coverage [2] and led to questions about the role of Twitter in journalism.[3]

History

Origins

SocialFlow was founded in early 2009 by Frank Speiser and Mike Perrone, who sought to apply a scientific approach to the task of building and sustaining engaged social media audiences at scale.[4]

Investors

SocialFlow announced April 7, 2011 that they had raised $7 million in Series A funding. The Series A round was led by Softbank, with Softbank NY, RRE Ventures, betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and a group of high profile angel investors participating.[5] On April 16, 2013, SocialFlow announced they raised $10 million round in Series B funding. Fairhaven Capital led the round and was joined by existing investors SoftBank Capital, RRE Ventures, AOL Ventures and Betaworks, as well as new investors kbs+ Ventures and Rand Capital Corporation.

The company announced June 7, 2011 that Peter Hershberg joined the company as President.[6]

Research

SocialFlow gained considerable media attention when it published "Breaking Bin Laden: Visualizing the Power of a Single Tweet".[7] The study demonstrated how Twitter had evolved into a primary news source, as the death of Osama Bin Laden broke on Twitter.[8]

Their next study "Engaging News-Hungry Audiences Tweet by Tweet" looked at the Twitter audiences of Al-Jazeera English, BBC News, CNN, The Economist, Fox News and New York Times and revealed the similarities and differences between each respective organization's audience,[9] while simultaneously demonstrating the true value of audience engagement.[10]

Another notable study created by SocialFlow looked at the launch of the KONY 2012 video through social media.[11] As noted by Forbes writer Anthony Kosner, a study by the SocialFlow research group showed that, rather than emerging from big liberal enclaves on the American coasts, the initial wave of social media traffic that launched the KONY 2012 video originated in mid-sized, relatively conservative cities in middle America.

References

  1. ↑ Hershberg, Peter (July 12, 2011). "The World Beyond Likes". Digiday. Retrieved August 3, 2011.
  2. ↑ Filloux, Frédéric (May 9, 2011). "Lessons from the Osama bin Laden coverage". the Guardian. London. Retrieved August 3, 2011.
  3. ↑ Solis, Brian (May 11, 2011). "The End Of The Destination Web And The Revival Of The Information Economy". Fast Company. Retrieved August 3, 2011.
  4. ↑ http://www.zeitgeistnyc.com/2010/10/12/interviews-with-smart-people-frank-speiser-co-founder-of-social-flow/
  5. ↑ Siegler, MG (April 7, 2011). "New Twitter Ecosystem Poster Child SocialFlow Secures The Firehose And $7 Million Round". Tech Crunch. Retrieved August 3, 2011.
  6. ↑ Empson, Rip (June 7, 2011). "SocialFlow Gets Serious, Makes Veteran Entrepreneur Peter Hershberg El Presidente". Tech Crunch. Retrieved August 3, 2011.
  7. ↑ SocialFlow (6 May 2011). "Breaking Bin Laden: Visualizing the Power of a Single Tweet". SocialFlow. Retrieved 18 April 2015.
  8. ↑ Hernandez, Brian Anthony (May 2, 2011). "Timeline: How News of Osama Bin Laden's Death Unfolded on Twitter". Mashable. Retrieved August 5, 2011.
  9. ↑ Kafka, Peter (August 2, 2011). "Fox News's Twitter Triggers: Crime, Murder, Casey Anthony". AllThingsD. Retrieved August 5, 2011.
  10. ↑ Myers, Steve (August 5, 2011). "How The Economist's conversational tweets drive clicks, while Al Jazeera's automation drives retweets". Poynter Institute. Retrieved August 5, 2011.
  11. ↑ Wing Kosner, Anthony (April 5, 2012). "Suspicious Sequel: The Social Flow of KONY 2012 is Not What You First Thought". Forbes.
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