Tohato
Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.[1]
Products
- All Raisin[2]
- Beano[3]
- Bōkun Habanero
- Caramel corn[4][5][6]
- ふわ丸 (Fuwamaru) Ninja snack[7]
- Harvest[8]
- Poteco[9]
- Chokobi (チョコビ)[10]
Advertisement campaign
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.[11]
References
- ↑ "Company Overview of Tohato Inc.". bloomberg.com. Bloomberg. Retrieved August 18, 2016.
- ↑ http://gigazine.net/news/20130917-tohato-all-raisin-granola/
- ↑ http://makernews.biz/201606036552-27/
- ↑ http://archives.sfweekly.com/foodie/2009/04/20/snacktion-tohatos-caramel-corn
- ↑ http://www.goodfood.com.au/eat-out/news/just-open-eat-asia-at-daiso-sydney-cbd-20151119-gkzuvy.html
- ↑ http://sweets.seriouseats.com/2012/08/japanese-snacks-tohatos-choco-crunch-caramel-corn-review.html
- ↑ http://gigazine.net/news/20080310_ninjya_snack/
- ↑ http://www.nikkei.com/article/DGXLASFL20H5U_Y6A720C1000000/
- ↑ https://news.nissyoku.co.jp/news/detail/?id=TREND20160729112527164&cc=08&ic=060
- ↑ http://www.j-cast.com/2007/11/02012842.html
- ↑ Snow, Jean. "Snack Armies Wage War in Mobile Game". wired.com. Wired. Retrieved August 18, 2016.
External links
- (Japanese) Tohato official site