True4U

True4U
Launched 16 July 2012 (2012-07-16)
Owned by True4U Station Co., Ltd. (a subsidiary of True Corporation)
Picture format 576i 16:9 SDTV
1080i (HDTV)
Country Thailand
Language Thai
Broadcast area Thailand
Headquarters True Tower 2
Prawet, Bangkok, Thailand
Formerly called Shopping@Home
SMEs Shop Channel
Shopping Network
true 10
Website true4u.truelife.com
Availability
Terrestrial
Digital Channel 24 (SDTV) on UHF
Satellite
Must-Carry Channel 24
PSI Channel 24
TrueVisions Channel 24 (SD)
Channel 111 (HD)
Cable
Must-Carry Channel 24
TrueVisions Channel 24 (SD)
Channel 111 (HD)

True4U is a Thai digital terrestrial television channel owned by True4U Station Company Limited, a subsidiary of True Corporation. It was broadcasting news, entertainment and sport programs. True4U is broadcasting on Thailand digital television platform on channel 24.

History

True4U originally launched in 1998 as Shopping@Home, a shopping television channel by UBC was broadcast on its platform. In 2005, the Office of Small and Medium Enterprises Promotion, a department of Ministry of Industry hire UBC to produce their own channel and rename the channel to SMEs Shop Channel. In 2009, TV Direct Co., Ltd., a Thai shopping television network, rented the channel and renamed to Shopping Network.

In 2012, the platform operator, TrueVisions relaunched the channel renaming it as "True 10" broadcasting on various platform. True 10 show entertainment, news and sport programs from TrueVisions and self-produced.

In December 2013, True DTT Company Limited won a digital terrestrial television license to broadcast a commercial with standard definition channel. [1]

On 31 March 2014, True 10 was closed to prepare the channel to broadcast as a digital television.

True4U tested broadcast on digital television platform in April 2014 and officially launched on 1 May 2014. [2]

References

  1. ↑ "Thailand awards digital TV licences |". advanced-television.com.
  2. ↑ "True DTT announces digital soft launch in May - NexTV Asia". nextvasia.com.
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