Turn Around (5, 4, 3, 2, 1)

"Turn Around (5, 4, 3, 2, 1)"
Single by Flo Rida
from the album Only One Flo (Part 1)
Released November 8, 2010 (2010-11-08)
Format CD single, digital download
Recorded Paramount Studios
(Los Angeles, California)
Genre Hip hop
Length 3:21
Label Atlantic, Poe Boy
Writer(s) Tramar Dillard, Justin Franks, Priscilla Polete, Xplicit, Olle Cornéer, Stefan Engblom, George Kranz, Boris Blank, Dieter Meier
Producer(s) DJ Frank E, Dada Life
Flo Rida singles chronology
"Higher"
(2010)		 "Turn Around (5, 4, 3, 2, 1)"
(2010)		 "Who Dat Girl"
(2011)

"Turn Around (5, 4, 3, 2, 1)" is a song by American rapper Flo Rida from his third studio album, Only One Flo (Part 1). It was released as the second single on 8 November 2010 in the United States. The song contains samples of "Din Daa Daa" by German dance singer George Kranz, and "Oh Yeah" by Swiss electronica band Yello. It debuted at number 98 on the Billboard Hot 100 and was featured prominently in the closing credits of The Hangover 2. It was the second such use of a Flo Rida song in the closing credits of a film from "The Hangover" franchise—the first was "Right Round", which also featured DJ Frank E and was used in the closing credits of The Hangover.

Critical reception

Robert Copsey of Digital Spy gave the song 3 stars out of 5 and stated "this follow-up [to "Club Can't Handle Me"] isn't quite as instant, nor is it as lyrically ear-snagging, but it's nice to see him having another crack at this singing malarkey [...] What's more, the electro-trance backdrop is so last summer, but it was worth bringing back for those "Mmm Da-Da"s alone".[1]

Sequel

A sequel to "Turn Around (5, 4, 3, 2, 1)" called "Turn Around, Pt. 2" with Pitbull's vocals, was released on iTunes on May 17, 2011. It was used in the end credits of The Hangover Part II.

Music video

Controversy

In the United Kingdom, broadcasting regulator Ofcom received three viewer complaints after the video was broadcast on British music channel 4Music at approximately 1400 and 1800 UTC during December 2010 - January 2011, long before the 2100 watershed, "at the time when children are most likely to watch TV". The complainants claimed the video consisted of "extreme crudeness and filth" in a "sexist and offensive video which mostly comprises women in thong bikini bottoms acting in a pornographic manner". One complainant "was shocked to see women in thongs and bras gyrating and basically dry humping men in this video". In the opinion of one viewer, "this objectification of women at such an early time and on a channel that appeals to young people really concerns me".[2]

At approximately the same time, rival music video channels MTV Base and MTV Dance generated three further viewer complaints for broadcasting the same video at 1750, 1900 and 1450 respectively. Expressing concern about younger viewers, the video was "effectively soft porn" and was given "far too early" a broadcast time, according to the MTV Base complainaints. The MTV Base complainaint claimed the "rude" and "filthy" video was "too explicit for daytime TV" and that "ladies shaking their rear-end provocatively should not be promoted by MTV".[3]

Box Television, the company owning 4Music, apologised for any offence viewers may have experienced but claimed that the video did comply with Ofcom regulations as, in the video, "female dancers [wear] thong bikinis and Carnival attire, synonymous with Brazilian Carnival, there is no nudity, inappropriate touching of the dancers or explicit sexual display". The company also stated that they had "placed a scheduling restriction so that it would not play in the pre-school (0700 – 1000) Breakfast Fix."

MTV Base responded to the allegations by claiming that the females featured in the video were "portrayed as Copacabana girls, happy to dance, to be confident in their bodies and to celebrate the Brazilian party lifestyle" as opposed to "an expression of sex". The channel noted that "dancers are at all times clothed and although the clothing may be scant – it is not inappropriate dress for beach attire or carnival". MTV Dance replied in a similar manner, adding: "MTV Dance is a niche channel and its main audience being 16 – 34 year olds".[4]

In both cases, Ofcom concluded that the music video was in breach of Rule 1.3 of their Broadcasting Code, which says: "Children must also be protected by appropriate scheduling from material that is unsuitable for them."[5]

Track listing

  1. "Turn Around (5, 4, 3, 2, 1)" – 3:21
  1. "Turn Around (5, 4, 3, 2, 1)" – 3:21
  2. "Turn Around (5, 4, 3, 2, 1)" (Instrumental) – 3:18
  3. "Turn Around (5, 4, 3, 2, 1)" (Acapella) – 3:18
  1. "Turn Around (5, 4, 3, 2, 1)"
  2. "Turn Around (5, 4, 3, 2, 1)" (DJ Bam Bam Radio Remix)

Personnel

Source:[9]

Charts and certifications

Charts

Chart (2010–11) Peak
position
Australia (ARIA)[10] 12
Austria (Ö3 Austria Top 40)[11] 7
Belgium (Ultratip Flanders)[12] 7
Belgium (Ultratip Wallonia)[13] 2
Canada (Canadian Hot 100)[14] 46
Czech Republic (Rádio Top 100)[15] 26
Denmark (Tracklisten)[16] 38
Finland (Suomen virallinen lista)[17] 16
Germany (Official German Charts)[18] 8
Ireland (IRMA)[19] 36
Israel (Media Forest)[20] 9
Luxembourg Digital Songs (Billboard)[21] 1
New Zealand (Recorded Music NZ)[22] 33
Romania (UPFR)[23] 40
Spain (PROMUSICAE)[24] 36
Spain (Airplay Chart)[25] 18
Slovakia (Rádio Top 100)[26] 69
Sweden (Sverigetopplistan)[27] 54
Switzerland (Schweizer Hitparade)[28] 21
UK R&B (Official Charts Company)[29] 12
UK Singles (Official Charts Company)[30] 41
US Billboard Hot 100[31] 98

Year-end charts

Chart (2011) Position
Australian Singles Chart[32] 66
Austrian Singles Chart[33] 64
German Singles Chart[34] 55

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[35] 2× Platinum 140,000^
Austria (IFPI Austria)[36] Gold 15,000*
Germany (BVMI)[37] Gold 150,000^

*sales figures based on certification alone
^shipments figures based on certification alone

References

  1. ↑ Copsey, Robert (2010-12-03). "Music - Singles Review - Flo Rida: 'Turn Around (5,4,3,2,1)' - Digital Spy". Digital Spy. Retrieved 10 December 2010.
  2. ↑ "Ofcom Broadcast Bulletin" (PDF). Ofcom. Retrieved 8 May 2011.
  3. ↑ "Ofcom Broadcast Bulletin" (PDF). Ofcom. Retrieved 8 May 2011.
  4. ↑ "Ofcom Broadcast Bulletin" (PDF). Ofcom. Retrieved 8 May 2011.
  5. ↑ "Ofcom Broadcast Bulletin" (PDF). Ofcom. Retrieved 8 May 2011.
  6. ↑ "Amazon.com: Turn Around (5,4,3,2,1): Flo Rida: MP3 Downloads". Amazon.com. Retrieved 2010-12-10.
  7. ↑ "Turn Around (5,4,3,2,1): Flo Rida: Amazon.de: MP3-Downloads". Amazon.de. Retrieved 6 February 2011.
  8. ↑ "Turn Around (5,4,3,2,1) (2track): Flo Rida: Amazon.de: Musik". Amazon.de. Retrieved 6 February 2011.
  9. ↑ Only One Flo (Part 1) (liner notes). Flo Rida. Atlantic Records. 2010.
  10. ↑ "Australian-charts.com – Flo Rida – Turn Around (5 4 3 2 1)". ARIA Top 50 Singles. Retrieved 2011-01-09.
  11. ↑ "Austriancharts.at – Flo Rida – Turn Around (5 4 3 2 1)" (in German). Ö3 Austria Top 40. Retrieved 2011-03-23.
  12. ↑ "Ultratop.be – Flo Rida – Turn Around (5 4 3 2 1)" (in Dutch). Ultratip. Retrieved 2010-12-17.
  13. ↑ "Ultratop.be – Flo Rida – Turn Around (5 4 3 2 1)" (in French). Ultratip. Retrieved 2011-02-05.
  14. ↑ "Flo Rida – Chart history" Canadian Hot 100 for Flo Rida. Retrieved 2010-12-10.
  15. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201052 into search. Retrieved 2011-02-01.
  16. ↑ "Danishcharts.com – Flo Rida – Turn Around (5 4 3 2 1)". Tracklisten. Retrieved 2011-01-28.
  17. ↑ "Flo Rida: Turn Around (5 4 3 2 1)" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 2010-12-17.
  18. ↑ "Musicline.de – Flo Rida Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 2011-02-11.
  19. ↑ "Chart Track: Week 2, 2011". Irish Singles Chart.
  20. ↑ "Flo Rida – Turn Around Media Forest". Israeli Airplay Chart. Media Forest.
  21. ↑ "Luxembourg Digital Songs - April 2, 2011". Billboard.
  22. ↑ "Charts.org.nz – Flo Rida – Turn Around (5 4 3 2 1)". Top 40 Singles.
  23. ↑ Top 50 Airplay Romania
  24. ↑ "Spanishcharts.com – Flo Rida – Turn Around (5 4 3 2 1)" Canciones Top 50.
  25. ↑ "Promusicae (Week: January 1, 2011)" (PDF). Retrieved July 13, 2011.
  26. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201046 into search.
  27. ↑ "Swedishcharts.com – Flo Rida – Turn Around (5 4 3 2 1)". Singles Top 100. Retrieved 2011-02-13.
  28. ↑ "Swisscharts.com – Flo Rida – Turn Around (5 4 3 2 1)". Swiss Singles Chart. Retrieved 2011-03-22.
  29. ↑ "Archive Chart: 2010-12-18" UK R&B Chart.
  30. ↑ "Archive Chart: 2010-12-25" UK Singles Chart.
  31. ↑ "Hot 100: Week of June 13, 2009 (Biggest Jump: 1-10)". Billboard. Prometheus Global Media. Retrieved 2010-12-10.
  32. ↑ "ARIA Top 100 Singles 2011". Australian Recording Industry Association. Retrieved 2015-01-18.
  33. ↑ http://oe3.orf.at/charts/stories/singleyear/
  34. ↑ http://www.mtv.de/charts/Single_Jahrescharts_2011
  35. ↑ "ARIA Charts – Accreditations – 2011 Singles". Australian Recording Industry Association.
  36. ↑ "Austrian single certifications – Flo Rida – Turn Around (5, 4, 3, 2, 1)" (in German). IFPI Austria. Enter Flo Rida in the field Interpret. Enter Turn Around (5, 4, 3, 2, 1) in the field Titel. Select single in the field Format. Click Suchen
  37. ↑ "Gold-/Platin-Datenbank (Flo Rida; 'Turn Around')" (in German). Bundesverband Musikindustrie.
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