VerticalResponse

VerticalResponse Inc.
Subsidiary
Industry Email marketing, Email service provider (marketing), Social Media Marketing, SaaS
Founded San Francisco, California, U.S. (2001 (2001))
Founder Janine Popick
Headquarters Blue Shield of California Building
San Francisco, California, U.S.
Area served
 Worldwide
Key people

Janine Popick (Founder, CEO)

Dave Shiba (COO)
Parent Deluxe
Website VerticalResponse.com

VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns.[1][2][3][4][5][6][7][8] VerticalResponse’s market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.[3][9][10][11][12][13][14][15]

History

Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.[16][17] The company secured $1.4 million from 18 angel investors in its first four years of existence.[16] It turned its first profit in 2005.[16]

In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.[1][2][18][19][20]

In 2013, VerticalResponse was acquired by Deluxe Corporation.[21][22][23]

Awards

See also

References

  1. 1 2 "The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal". The Wall Street Journal. Retrieved August 2, 2013.
  2. 1 2 Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 6, 2013.
  3. 1 2 "Six ways to create buzz for your brand on Pinterest". Miami Herald. Retrieved August 5, 2013.
  4. ↑ Geri Stengel (December 5, 2012). "Outsourcing Customer Service May Be Penny Wise and Pound Foolish". Forbes. Retrieved August 6, 2013.
  5. ↑ Jennifer Hoyt Cummings (July 13, 2012). "Your Practice: Five questions to test your disaster plan". Reuters. Retrieved August 4, 2013.
  6. ↑ Graham, Jefferson (February 9, 2009). "E-mail professionals help get the word out". USA Today. Retrieved August 1, 2013.
  7. ↑ Patrick Hoge. "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
  8. ↑ Jake Anderson. "Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise". Twin Cities Business. Retrieved July 30, 2013.
  9. ↑ "Get Started: Small biz jobs; social networking". Yahoo! Small Business Advisor. Retrieved August 5, 2013.
  10. ↑ Lasker, Zephrin (March 27, 2012). "How the Advertising Industry Can Help America". Forbes. Retrieved August 2, 2013.
  11. ↑ Carol Tice. "Small Businesses Don't Have Time for Social Media -- and Don't Track Results". Forbes. Retrieved August 3, 2013.
  12. ↑ "Small businesses spending more time and money on social media (infographic)". Tech Journal. Retrieved August 6, 2013.
  13. ↑ Steve McKee. "How to Run an Effective Social Media Program". Bloomberg. Retrieved August 7, 2013.
  14. ↑ Steve Woods. "Blogging Your Small Business to Success". Technorati. Retrieved August 4, 2013.
  15. ↑ Anita Ferrer. "Nonprofits Raise the Social Networking Bar". Associations Now. Retrieved August 3, 2013.
  16. 1 2 3 Elizabeth Browne. "Vertical Response rises to the top". San Francisco Business Times. Retrieved August 7, 2013.
  17. ↑ "Janine Popick". Huffington Post. Retrieved August 5, 2013.
  18. ↑ Robin Wauters. "VerticalResponse Buys Social Media Marketing Technology Startup Roost". Tech Crunch. Retrieved August 5, 2013.
  19. ↑ Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 4, 2013.
  20. ↑ Anita Campbell. "VerticalResponse Email Marketing Company Acquired by Deluxe". Small Business Trends. Retrieved August 6, 2013.
  21. ↑ Matt McGee. "Deluxe Buys Vertical Response For $27 Million". Marketing Land. Retrieved August 2, 2013.
  22. ↑ "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
  23. ↑ Pace Lattin. "Vertical Response Bought by Deluxe Corp". Performance Marketing Insider. Retrieved August 2, 2013.
  24. ↑ "Online Business Awards - 2012 About.com Readers' Choice Awards". About.com. Retrieved August 8, 2013.
  25. ↑ "Fast 100 Show All the Ways to Grow". San Francisco Business Times. Retrieved August 2, 2013.
  26. ↑ "Deloitte Fast 500 Rankings 2011" (PDF). Deloitte. Retrieved August 1, 2013.
  27. ↑ "Bay Area companies named US Chamber award winners". Silicon Valley Business Journal. Retrieved August 3, 2013.
  28. ↑ "Award Winners". SFChamber.com. Retrieved August 6, 2013.
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