WGFB

WGFB
City	Rockton, Illinois
Broadcast area	Rockford and Vicinity
Branding	The New B103
Slogan	The Variety Station!
Frequency	103.1 FM (MHz)
Format	Hot AC
ERP	2,400 watts
HAAT	160 meters
Class	A
Owner	Mid-West Family Broadcasting (Mid-Way Radio, Inc.)
Sister stations	WNTA, WRTB, WXRX
Webcast	Listen Live
Website	www.b103fm.com

WGFB 103.1 FM is a radio station broadcasting an Adult Contemporary format. Licensed to Rockton, Illinois, the station serves the Rockford area. WGFB is owned by Mid-West Family Broadcasting.

History

WGFB started as easy listening before moving into a soft AC as Lite 103. The station was Rockford's home of Delilah's love songs show. In 2000 the station flipped to HOT AC as B 103 with some success. At times B 103 competed with WZOK's Adult approach during the work day but was still defined as an Adult Contemporary. By 2002 WGFB moved back to soft AC adding such artists as Natalie Cole Kenny G Jim Brickman and Celine Dion back into their playlist. The station changes to Christmas music around Thanksgiving each year. By 2005 the stations music selection mirrored that of WSJY out of Fort Atkinson, Wisconsin, but covers much of the Rockford metro. By the end of the 2000s, like many AC's WGFB tweaked its playlist by dumping many of the slow songs some deem as sleepy and replacing Delilah with John Tesh in the evenings. Today, B103 is much closer to the Hot AC format they started with in 2000. They still use the slogan "Today's Lite Rock," but have a more upbeat music selection.

In January 2014, following a trend by leading AC's such as KVIL, WDOK, WWDE, the station removed all of its remaining '60s and '70s playlist and placed more emphasis on music from the '80s to today, rebranding on-air as "The NEW B103" becoming a true hot AC to compete with WZOK and rimshot WDKB to compete for workday listeners. In September 2014, B103 evolved into more of a mix of Hot AC and Rhythmic AC, attempting a more female-oriented lean than it had before, including the recently added "Diva Drive @ 5", where listeners can text the station or go on their website, give them the name of a "diva" they want to hear on the station, and DJ Gail Lewis will play 3 songs by the most requested artists of the day at 5PM, when most people are driving home from work, thus the name "Diva Drive @ 5".

References

External links

WGFB's website

Query the FCC's FM station database for WGFB

Radio-Locator information on WGFB

Query Nielsen Audio's FM station database for WGFB

Radio stations in the Rockford, Illinois market

By FM frequency	88.3 89.1 89.5 90.5 91.1 91.7 91.9 92.1 93.3 93.7 95.3 95.7 96.7 97.5 98.5 99.3 99.9 100.5 100.9 103.1 104.9 106.3 107.3

By AM frequency	1330 1380 1440 1490 1520

NOAA Weather Radio frequency	162.475

By callsign	KZZ57 W220BL W263BJ WBEL WBGR-FM WFEN WFPS WGEZ WGFB WHJG-LP WILV WJVL WKGL-FM WLUV WNIE WNIJ WNIU WNTA WQFL WROK WRTB WSEY WSJY WTPB-LP WXRX WXXQ WYRB WZKL WZOK

Nearby radio markets Chicago Dubuque Janesville–Beloit LaSalle–Peru Madison Milwaukee–Racine Quad Cities See also List of radio stations in Illinois

Adult Contemporary radio stations in the state of Illinois

Stations	WAKO – Lawrenceville WBOW – Paris WDKB – DeKalb WDNL – Danville WEBQ-FM – Eldorado WGFA-FM – Watseka WGFB – Rockton WHMS – Champaign WISH-FM – Galatia WJDK – Seneca WKAY – Knoxville WLIT – Chicago WMOI – Monmouth WNOI – Flora WNSV – Nashville WPMB – Vandalia WPXN – Paxton WQCY – Quincy WSHE-FM – Chicago WSWT – Peoria WSSQ – Sterling WTYE – Robinson WXEF – Effingham WXFM – Mount Zion WZIM – Lexington WZSR – Woodstock

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Illinois

Coordinates: 42°22′01″N 89°05′13″W / 42.367°N 89.087°W / 42.367; -89.087

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