Zeta Global

Zeta Global
Private
Industry Digital marketing
Founded January 2007
Headquarters New York City, United States
Number of locations
 9 Locations,[1] United States, UK, India
Key people
 David A. Steinberg, CEO
Services Data-Driven Marketing, People Based marketing, Email marketing
Search engine marketing
Social media marketing
Machine Learning[2]
Website http://www.zetainteractive.com/

Zeta Global [3]is customer life-cycle marketing company[4] founded in 2007.

History

The privately owned company's headquarters are in New York City, with 25 additional offices worldwide,[5] including Silicon Valley, London and Chennai, Hyderabad, India.[6] Founded by David A. Steinberg and John Sculley, Zeta was built to capitalize on major shifts to the Advertising and Marketing industries with the rise of Big Data; the emergence of more sophisticated methods of data mining and analytics, the use of Mobile technologies and the trend toward sophisticated data-driven marketing by advertising firms.

Company Output

The company's set of Data, Email, Social, Search and Mobile solutions are used by Middle Market and Fortune 500 brands. With more 1200 employees[3][11] worldwide, the company has grown through acquisitions of technologies like Adchemy in November, 2013 to access that Company’s patented Machine Learning technology,[12] and Clicksquared in January, 2014 to access its Gartner-rated cross-channel marketing automation technology,[13] and changes in its business model.[6]

In July 2015, the company raised $125 million from Blackstone's GSO Capital Partners to grow its business through acquisitions[14] of data startup companies.[9] The company has been referred to as a 'Unicorn,' a "billion-dollar startup".[9]

Zeta considers its approach to data-driven marketing, Precision Marketing,[15] and it has been highlighted in articles and white papers.[16]

Zeta's CEO is David A. Steinberg.[17] Steinberg is a contributing writer on Wired and Huffington Post.[18][19]

Activities and Events

On January 30, 2014, Zeta Interactive hosted a forum on the changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[20]

In 2016, Zeta announced that while it always had teams in India, it was no looking to selling its platform in India. To date India employees have largely been engineers working on the technology used for the platforms sold elsewhere.The company employs about 500 in Hyderabad alone, 78% with graduate degrees.[21][11]

References

  1. ↑ Bloomberg. "Zeta Data from Bloomberg". Bloomberg Business. Bloomberg.
  2. ↑ Steinberg, David (14 May 2014). "Is Big Data Right for Your Business?". Bulldog Reporter.
  3. 1 2 3 Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  4. ↑ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  5. 1 2 Zeta, Press Release (18 Oct 2016). "Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus". PR Newswire.
  6. 1 2 Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  7. ↑ "Zeta Interactive on Forbes Lists #45 America's Most Promising Companies (2014)". Forbes. Jan 2014.
  8. ↑ Columbus, Louis (8 Aug 2015). "The Top 100 Analytics Startups of 2015". Forbes.
  9. 1 2 3 Konrad, Alex (15 Jul 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  10. ↑ 2015, April. "Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year". PR Newswire.
  11. 1 2 Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  12. ↑ Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  13. ↑ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  14. ↑ Bond, Shannon (15 Jul 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  15. ↑ "Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!". The Relevancy Ring. The Relevancy Group (TRG).
  16. ↑ "The Precision Marketing Imperative: Tactics for Implementing a Framework". Relevancy Group.
  17. ↑ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  18. ↑ Steinberg, David. "David A. Steinberg's Page". Wired: Innovation Insights. Condé Nast Digital.
  19. ↑ Steinberg, David. "Newsfeed". Huffington Post. Huffington Post.
  20. ↑ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.
  21. ↑ Behal, Ambika (3 Aug 2016). "Why The Big Data Marketer Behind PayPal Wants To Invest In Indian Talent". Forbes.

See also


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